Shekhar Iyer

Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love our ideas, but issues crop up when it comes to executing them with us. Either financially we are too costly, or the timelines are not matching. Or they are not convinced of our execution skills on that particular technique or style of work." Read more👇 https://lnkd.in/dA-kTyvg By Kashmeera Sambamurthy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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#AppointmentNews: FCB Ulka appoints Hemant Shringy as Chief Creative Officer Link in the comments Dheeraj Sinha Hemant Shringy FCB Ulka FCB Group India #mediabrief #FCBUlka #HemantShringy #CCO #appointment #leadership #media

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In the FAST channel ecosystem, it seems that the more routes connecting advertisers to content channels, the more convoluted things get. With over 100 such routes spread across various platforms, inefficiencies and fierce competition for revenue have become the norm. As the saying goes, "too many cooks spoil the broth." Check out this insightful article on the state of affairs in the FAST channel industry. #FASTchannel #advertising #content #fragmentation https://lnkd.in/eHwPDqJ5

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Today’s major news in advertising and marketing in India includes several key updates: 1. Approach Entertainment’s New Appointment: Approach Entertainment Group has appointed Tushar Gondalia as the head of their Gujarat operations. This move is expected to enhance their regional presence and operational efficiency . 2. Havas Media Wins Muthoot FinCorp Account: Havas Media Network India has been awarded the integrated media mandate for Muthoot FinCorp. This partnership aims to bolster Muthoot FinCorp’s media strategy across various platforms . 3. PNB MetLife’s New COO: PNB MetLife has appointed Mahendra Munot as the new Chief Operations Officer. This appointment is part of the company’s strategy to strengthen its operational capabilities and streamline processes . 4. OPPO India’s Digital Marketing Push: OPPO India is making significant strides in mobile photography marketing. Sushant Vashistha, Head of Digital Marketing, highlighted their efforts in pushing the boundaries of mobile photography through innovative campaigns and strategies . 5. Growth of India’s Advertising Market: The Indian advertising market is projected to continue its rapid growth, with an expected increase of 15.5% in 2024. Digital advertising, particularly driven by e-commerce, is a major contributor, anticipated to surpass television advertising for the first time . Source ChatGPT #brandnews #adgully #advertising #marketbuzz

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#GoafestDiaries2024 #AdvertisingReporter Dive into the vibrant stories and highlights from Goafest 2024 in our exclusive diaries with- Dheeraj Sinha Group CEO, India & South Asia - FCB Group India #Goafest2024 #Goafest

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Once an underdog, Viacom18 and its JioCinema streaming service are poised to become the most powerful player in the $28 billion Indian media and entertainment industry _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

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#Exclusive – The CTV Series | For part three of our exclusive CTV series, we reached out to Russhabh R Thakkar, Founder and CEO of Frodoh World, to gain insights into the role of CTV for elections coverage and the unique opportunities it presents to advertisers. Thakkar speaks about the growth of CTV, particularly in the Tier 2 and 3 markets of India, and discusses the readiness of news broadcasters to offer CTV-integrated solutions to brands. He also highlights the innovative solutions Frodoh World offers and outlines the role that CTV plays in the overall ROI of a marketing campaign. Link in the comments Matthew Kramer Peter Crofut Shams Jasani Vaidehi Desai #mediabrief #Frodoh #RusshabhRThakkar #CTVSeries #CTV #ROI #marketingcampaign #digital #television #media

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Havas Media Network India, a leading media division of Havas India, has announced the promotion of two seasoned leaders, Uday Mohan and R. Venkatasubramanian, to the roles of Chief Operating Officers... Read More At:- https://lnkd.in/gr5RpjqY Havas Media Network Havas #udaymohan #ChiefOperationsOfficer #news #NewsUpdate #newsfeed #dailynews #IBWNews

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Great chatting with industry partners and brand partners at ADGULLY #CMOCharcha about refreshing the marketing narrative for brand and their campaigns. Subhodeep Roy, Parneet Purewal, Souvik Misra, Promita Saha Khan

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In this mandate, Havas Media Network India will oversee Muthoot Fincorp Ltd.'s media responsibilities across OOH, digital platforms, television, print, and on-ground activations. Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.” Commenting on the win, Mohit Joshi -- MoJo, CEO, Havas Media Network India, also shared, “We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.” #marketing  #mediamandate #india ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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While Ashish Khazanchi's Enormous has done a fab job with their communication for Lahori Zeera, it was something else that piqued my interest from this Afaqs! article today. It says the founder and his team were looking at pitches for 1.5 years! From leading ad agencies in the country. One way to look at it is that the founder and his team wanted to zero in on the right idea. The other, unfortunately, not so comforting way to look at it is, many brand custodians today don't have the faintest clue on what the brand should stand for. (In Lahori Zeera's case, for 1.5 years!) This, unfortunately, is not an isolated case. Many new-age clients are in the same boat. And to all the free ideas that were thrown in as pitches for 1.5 years, by the so-called leading ad agencies, I have only one thing to say: You guys created this abysmal scenario for the advertising agency business in this country. #advertising #afaqs #lahorizeera #pitches #brandstrategy

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With Subhash Chandra's increased involvement in Zee Entertainment Enterprises Limited's affairs, questions arise over his influence and the implications for the company's future and concerns surrounding Chairman Emeritus arrangement. Read more👇 https://lnkd.in/gCgStmit #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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🌟 Key Insights from Mukesh Kumar Mishra at Adani Wilmar! 🌟 In this episode of 'The BrandMasters,' Mukesh shares profound insights on Adani Wilmar's agile journey from a startup mindset to a leading FMCG giant. Discover how strategic marketing and a robust distribution network propelled Fortune oil to become a household name in just 25 years. Tune in to explore the blend of traditional and digital marketing strategies that keep them connected with diverse consumer bases across India.  #MarketingStrategy #FMCG #Leadership #TheBrandMasters

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BW Businessworld’s new issue explores tech-driven marketing innovations. The Creativity + Tech + Innovation issue looks at India’s influential role in the global marketing economy. https://lnkd.in/dq5ckZKw BW Businessworld Annurag Batra

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I haven't come across anyone who did not like our trending four brand films 'Tu Poker Khelta Hai Kya?' featuring ace actor Shahid Kapoor, and here's why: Simplicity and Relatability: You can easily relate to the films as we followed a simple idea that every Indian possesses and uses skills in their day-to-day lives. You can use these skills to play poker, and at the same time, playing poker can help you get better at these life skills. Humour: While focusing on the message, we ensured that our films had a sense of humour. That's one thing I like about these films; we enjoy the wit along with the relatable situations we see every day. Shahid Kapoor: Unlike other actors, he doesn't associate with a plethora of brands. Instead, he is selective in partnering with brands that he believes in. And of course, he fits quite well in these films, playing these characters with charm and perfect timing. I guess that's why the impact and recall are at least 11 times more powerful than any other brand could dream of :) You can check out this story to know more. #TuPokerKheltaHaiKya #mindsport #skills #shahidkapoor #brandfilm #mondaymotivation #baazigames

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