Graffiti Experiential

Calling all event production pros! We're #hiring for an Experiential Producer - Brand Activations and Events. If you're an expert in delivering seamless, best-in-class experiences and excel in strategy and execution, we want to hear from you. We have a stellar lineup of projects coming up across auto, retail and government and we're on the hunt for a top-notch producer to help us execute. Apply below.

It’s not often you have a team member who has been with you for 8 years, but it’s also not often you get a team member like Madeleine Shard Maddy Joined the Graffiti team as a Production Coordinator and has worked her way through the ranks to Senior Producer and we’re now watching her thrive in her new role as Account Director. We want to take a minute to shout out Maddy for everything she brings to our team, she really embodies our Graffiti values. She’s never too precious for any task and is constantly learning, growing and challenging herself. Congratulations on 8 fabulous years.

Our latest project with Volvo Cars was an absolute delight, as we helped them introduce their newest addition – the EX30 – to their loyal customers. Across Melbourne, Sydney, and Brisbane, we hosted exclusive viewings for customers to get a taste of life with Volvo's smallest-ever SUV, the fully electric EX30. Emphasising the vehicle’s 'small but mighty' credentials, this event was all about the details and getting playful with scale – the florals were a lush, woodland dream set against large-scale projections of tiny moments in the natural world, and we amplified the atmospheric, nature-soaked quality of the experience with a specially-commissioned soundscape. Guests were welcome to explore the space and the vehicle, speak with product specialists and enjoy delicious refreshments in what was a truly multi-sensory experience. We could not have done it without our production partners in crime, a huge thank you to Austage Events, M on W, Slide Productions, Anatomy of Flowers, and Woofys Group. #Volvo #EX30 #brandexperience #production #experientialmarketing

It's National Road Safety Week, an initiative led by the SARAH Group which unites road safety organisations and governments in a shared mission to reduce road trauma. With approximately 1200 lives lost and over 40,000 serious injuries on Australian roads annually, this week serves as an important reminder of the need for collective action to reduce these incidents. At Graffiti, we're not only reflecting on the importance of road safety but we're also taking a moment to reflect on our longstanding partnership with the Transport Accident Commission (TAC), spanning over 15 years of collaborative efforts to promote safer roads in Victoria. Behaviour change lies at the heart of road safety, and experiential marketing can play a vital role in driving this change. Through immersive activations and powerful messaging, we've worked alongside TAC to foster safer road practices. Some of our most memorable projects include: 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐰𝐢𝐧𝐝 - This initiative delivered a shock value message to Victorian drivers, sparking vital conversations and prompting a reevaluation of attitudes toward road safety during the holiday season. https://lnkd.in/g6uYaDWm 𝐕𝐚𝐧𝐞𝐬𝐬𝐚 - This peer-to-peer program fosters road safety awareness among young people by integrating practical advice, breath testing, and entertainment seamlessly into event experiences. https://lnkd.in/gFHpNhEK 𝐔𝐧𝐠𝐢𝐯𝐞𝐧 𝐠𝐢𝐟𝐭𝐬 - This poignant award-winning installation captured the heartache of Christmas after losing loved ones to road accidents. https://lnkd.in/gNrnRp46 While our journey with TAC has been significant, the hero of this story is the ongoing commitment to road safety. Take the pledge with us to drive so others survive at www.roadsafetyweek.com.au. #RoadSafety #NationalRoadSafetyWeek #BehaviourChange #TAC

This week we're teaming up with Volvo to show that small is mighty, staging a series of intimate viewings for their smallest ever SUV, the all-new fully electric Volvo EX30, in Sydney, Melbourne and Brisbane. This immersive sensory experience combines soundscape and projection, scents and flavours, all designed to excite, engage and educate guests about this innovative new EV. #electricvehicles #Volvo #EX30 #brandexperience #production #experientialmarketing

Is there a better backdrop than Bondi? The Volvo XC40 Recharge was turning heads with our sleek activation at this year’s Volvo Ocean Lovers Festival. In their third year of partnership, we love bringing Volvo Cars's commitment to climate action and sustainability into the spotlight at this event. How good is the all-sage colour-blocked SPACECUBE matching the ocean hues of Bondi and the XC40? #oceanloversfestival #volvo #XC40Recharge #sustainability #brandexperience #production

We're excited to welcome Kate Plummer to the Graffiti team as our newest Senior Producer. Kate comes armed with a wealth of production expertise, having left her mark on projects and clients across the UK, Europe, and here in Australia. With a passion for live events, Kate's portfolio ranges from curating VIP experiences for iconic tours like Guns N' Roses and Hugh Jackman, to orchestrating unforgettable moments at Australia's top sporting events, including the AO and F1, alongside a roster of esteemed auto clients like Kia, Porsche, Alfa Romeo, and Jeep. We're excited about the value she brings to the team and the exceptional experiences she'll craft for our clients.

As SXSW wrapped up its latest edition in Austin, many brands left their mark. Here's a snapshot of some of our standouts: 𝐓𝐢𝐝𝐞 𝐄𝐯𝐨 𝐋𝐚𝐮𝐧𝐜𝐡 - Laundry. That thing that separates us from the animals! Unveiling Tide Evo, their latest eco-friendly detergent innovation, Tide's immersive space showcased the product while also highlighting the scientists behind its creation through scientific demonstrations and interactive experiences. https://loom.ly/rwwvHvA 𝐀𝐮𝐝𝐢𝐛𝐥𝐞 𝐒𝐨𝐮𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 - Audible brought the carnival to town – a world of premium audio storytelling, complete with a ferris wheel offering audio-enabled rides, themed games, and festival-inspired listening moments. https://loom.ly/6mxx6zk 𝐍𝐞𝐭𝐟𝐥𝐢𝐱 𝟑𝐃 𝐇𝐨𝐥𝐨𝐠𝐫𝐚𝐦 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 - It was sci-fi at South by over at Netflix, turning heads with a holographic projection promoting its upcoming series "3 Body Problem," delivering a startling vision of extra-terrestrial contact. https://loom.ly/HJwDuDg 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 𝐅𝐚𝐥𝐥𝐨𝐮𝐭 - Feeding the current insatiable hunger for dystopian content, Prime evoked the post-apocalyptic universe of "Fallout" through an immersive activation, blending storytelling, themed experiences and interactive challenges. https://loom.ly/jqLfMa4 𝐒𝐡𝐚𝐫𝐩𝐢𝐞 𝐱 𝐏𝐚𝐩𝐞𝐫 𝐌𝐚𝐭𝐞 𝐒𝐭𝐮𝐝𝐢𝐨 - A hands-on hub in a sea of tech, Sharpie offered experiences and collaborative activities designed to ignite imagination and showcase the latest products. https://loom.ly/rwwvHvA From eco-conscious innovations to futuristic storytelling experiences and even some good old-fashion analogue fun in the mix, the array of brand activations at SXSW 2024 highlighted the cutting-edge creativity and dynamic evolution defining brand experience marketing today.

This International Women’s Day, our Creative Director, Katie Inglis, shares three women-centred campaigns that have shifted the dial (not a shade of pink or platitude in sight). I won’t be the first person you’ve heard say today that IWD feels like it’s lost its potency. But as a woman, it does feel blasphemous to say that. If little else, IWD is an important vehicle for drawing focus to women’s issues and achievements. But we’ve all had enough of the cupcakes and token panel discussions. So on this IWD we’re focusing our attention on our sphere of expertise – brand experience – to celebrate work that’s pushing conversations forward year round. We’ve all seen the culture-shifting campaigns from brands like Dove and Nike and the amazing #runlikeagirl back in 2014. But we have rounded up some recent work you may not have seen; each using brand experience to move the needle on issues that matter to women – and impact us all. 1. 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐱 𝐍𝐘𝐅𝐖, 𝐅𝐢𝐭 𝐟𝐨𝐫 𝐚 𝐐𝐮𝐞𝐞𝐧 (Pop'N Creative): Every now and then you see a truly strategic partnership that really packs a punch. National Geographic and New York Fashion Week doesn’t feel like a natural pairing, but stick with me. To launch a new series about matriarchs in the animal kingdom, National Geographic held a runway show called ‘Fit for a Queen’. A fashion show for women by women. This fusion of fashion and storytelling celebrated the power of women, offering a fresh perspective on partnerships by centring women without feeling tokenistic. https://loom.ly/WVfodX4 2. 𝐇𝐞𝐢𝐧𝐞𝐤𝐞𝐧, 𝐍𝐨𝐛𝐨𝐝𝐲 𝐖𝐚𝐭𝐜𝐡𝐞𝐬 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 (LePub): There’s no doubt about it, womens sports, particularly soccer, is dominating. The ticket sales and viewership don’t lie. Heineken's activation stands out for its simplicity and experiential approach, using time lapse and a simple message to face the trolls head on. We’re loving seeing brands get behind women's sports. It’ll be exciting to see a rise around the Olympics this year. https://loom.ly/6V3bABE 3. 𝐁𝐨𝐝𝐲𝐅𝐨𝐫𝐦, 𝐏𝐚𝐢𝐧 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 & 𝐏𝐚𝐢𝐧 𝐌𝐮𝐬𝐞𝐮𝐦 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (AMV BBDO): One of the most baffling challenges still facing women today is the lack of research and funding into pain women experience. This is a beautiful execution that uses experiential storytelling, and immersive technology to share women's pain stories. By incorporating art and not just language, this experience allows womens to connect on a more personal level as they confront the #genderpaingap, fostering empathy and education through engaging digital experiences. https://loom.ly/UB89XbA We’re curious to hear your thoughts, which brand experience resonated with you most? Or share one of your favs with us. #brandexperience #internationalwomensday #IWD2024

We're #hiring a new Producer - Brand Activations and events in Fitzroy, Victoria. Apply today or share this post with your network.