Andrew Ford

Melbourne, Victoria, Australia Contact Info
18K followers 500+ connections

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About

Hi there, I’m Andrew Ford. I am the CEO and Managing Director of Social Star and…

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Experience & Education

  • Social Star Pty Ltd

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Licenses & Certifications

Volunteer Experience

  • Australian Red Cross Graphic

    Blood donor

    Australian Red Cross

    - Present 35 years

    Social Services

    I have donated blood and plasma over 100+ times. A great way to help people in need.

  • RMIT University Graphic

    Student Mentor

    RMIT University

    - Present 7 years

    Education

    Mentoring the marketing leaders of tomorrow to build their brands and careers.

  • Ivanhoe Knights Basketball Club Graphic

    Coach

    Ivanhoe Knights Basketball Club

    - 7 months

    Children

    Coaching the Under 12's basketball team of 8 wonderful boys to achieve more in sport and life.

  • Google Graphic

    Local guide

    Google

    - Present 7 years 7 months

    Social Services

    As a Google Guide, with more than 6,000,000 views of my posts, I help place quality content on your maps. I specialise in working from cafes which is important for entrepreneurs travelling. So next time you are looking for a great cafe to work from in Melbourne you can see my pictures and help to see if it's a fit for you. You're welcome!

  • The University of Melbourne Graphic

    Mentoring Students

    The University of Melbourne

    - 2 years

    Education

    Supported the class studies of 'Corporate Consulting' by providing them a project case study and mentorning at IBM and Social Star

  • Swinburne University of Technology Graphic

    Ambassador

    Swinburne University of Technology

    - 6 months

    Education

    I was asked to represent my alumni in advertising the Masters programs at Swinburne and was happy to support them with photoshoot, not realising I would end up on billboards all round Melbourne!

Publications

  • Our Infinite Power to Heal: 101 Inspirational Stories of Profound Healing from Within

    Gower Publishing

    Sharing 101 inspirational stories from everyday people, Our Infinite Power to Heal will show you that profound healing is possible. The stories in this book include healing from physical illness, bipolar disorder, depression, divorce, financial breakdown, and other life challenges. This book will provide you with the inspiration and hope you need to bring wellbeing and fulfilment to your life.

    See publication
  • Build Your Own Business Podcast

    iTunes

    Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star.

    Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job…

    Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star.

    Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they hate to run a business they love. What worked, what didn't and the nitty gritty details of how to start a business based on your knowledge and passion.

    See publication
  • Andrew Ford Blog

    https://www.andrewford.com.au/blog/

    Organisations are personal, not just businesses. They are run by people and we all have many areas of our lives that either support or compete with our jobs. My blog discusses how I created my own Personal Business, moving on from 15 years in corporations, whilst being a hands on dad to my two kids, maintaining my health and fitness, and lifestyle.

    See publication
  • Creating a Powerful Brand

    Amazon and iTunes

    'Creating a Powerful Brand' is my first self published book. It examines how to create a Powerful Personal Brand to attract more opportunities in your life and business. Perfect for executives looking for the next career step, leaders looking to share their knowledge, entrepreneurs wanting to create a meaningful start up and small to medium businesses wanting to connect to their customers.
    Get a free chapter from my personal website www.andrewford.com.au and buy your digital or hardcopy…

    'Creating a Powerful Brand' is my first self published book. It examines how to create a Powerful Personal Brand to attract more opportunities in your life and business. Perfect for executives looking for the next career step, leaders looking to share their knowledge, entrepreneurs wanting to create a meaningful start up and small to medium businesses wanting to connect to their customers.
    Get a free chapter from my personal website www.andrewford.com.au and buy your digital or hardcopy from https://www.socialstar.com.au/creating-a-powerful-brand/

    See publication
  • Closest Beer - Smart phone application

    iTunes and Google Play

    Thirsty no more! A free global application for Apple iPhone and Google Android devices specifically designed to help you find a beer right now! Over 10,000 beer friends around the world now rely on Closest Beer to help them stay quenched.


    Check out our Facebook page https://www.facebook.com/ClosestBeer

    Other authors

Courses

  • Edward DeBono

    6 Hats Thinking

  • HubSpot

    Inbound Marketing

  • ITIL 3

    IT Project Methadology

  • Level 1 Ski Instructor

    Canada

  • Roger Hamilton Wealth Dynamics

    -

Projects

  • Melbourne Business School

    I am excited to be presenting on the topic of 'Personal Branding' to the Advanced Management Program 2016

  • RMIT (MBA Program)

    - Present

    I'm excited to be guest presenting to the RMIT students on Personal Branding and Pitching. I work with the MBA program, MBA Exec and Project Management undergraduates.

    Other creators
  • Lenovo Ambassador

    I was approached by the largest computer maker in the world to be an ambassador of their products and with my tech background at Hewlett Packard and IBM (which Lenovo is a partner), of course I said yes. Especially seeing Ashton Kutcher is their global ambassador!

    See project
  • Lifecare Physiotherapy Group

    I have been working with Lifecare for several years and proud to be a part of the team advising on digital marketing, social media and personal branding.

    See project
  • The Leadership Summit - March 11-14 2014

    Join 20 of the World’s Top Leadership Experts on March 11-14, 2014 for a FREE Virtual Summit Designed to Expand your Leadership Skills

    Other creators
    See project
  • Think Education Guest Lecturer

    Working with soon to be graduates of the course, I will provide practical advice and strategies to start your own business utilising personal branding and social media.

    See project
  • Dent Global - Pitch Judge of the Key Person of Influence program

    - Present

    KPI is the largest and fastest growing start up training course in Australia. I was pleased to assist in the early years of their development as a Pitch Judge to their end of course students.

    Other creators
    See project
  • Startup Weekend

    Olga and I ran the very first Startup Weekend event in 2010. We were colleagues at Sensis previously and when she approached me to partner to bring this event to Australia for the very first time I jumped at the chance. Olga run the Startup Weekend business team, marketing the event and securing mentors. My role was to be host the event at Sensis, fund and facilitate it.

    Other creators
    See project
  • Sygic Navigation App - First in the world

    I was the marketing manager for WhereIs maps which is the first mapping website in the world. Then when Apple brought out the app store we partnered with a European company Sygic to create the world's first navigation app for the iPhone - at $99 it was also the top grossing!

    Other creators
    See project
  • CIE Legal placement

    -

    A vibrant consumer products law firm based in Melbourne. Since their establishment in 2008, they have swiftly emerged as a much-needed solution in the legal market, catering to major organisations seeking the expertise of smaller, boutique firms. CIE Legal is the go-to destination for comprehensive counsel on big projects and everyday advice, thanks to their innovative mindset and industry expertise.

    CIE Legal is a prime example of the main type of company client we see at Social Star -…

    A vibrant consumer products law firm based in Melbourne. Since their establishment in 2008, they have swiftly emerged as a much-needed solution in the legal market, catering to major organisations seeking the expertise of smaller, boutique firms. CIE Legal is the go-to destination for comprehensive counsel on big projects and everyday advice, thanks to their innovative mindset and industry expertise.

    CIE Legal is a prime example of the main type of company client we see at Social Star - a service business.

    They began their retainer with Social Star in June 2022, with a marketing coordinator 3 days a week. They sought out Social Star as they were requiring a part-time marketing coordinator to draft content, manage their social media accounts, and coordinate events and proposals.

    Their retainer covers a wide range of offerings from our team including, but not limited to; podcasts, videos, social media management, SEO advice, and LinkedIn optimisation.

    CIE Legal was a great fit for us, as they were open to a current marketing student running their entire marketing strategy. While they get to see Carynna, a marketing student, in their offices, CIE Legal also receive advice and input from our entire team. Carynna Teh was placed at CIE Legal, where she works two days from their office and one day from home.

    Carynna moved to a different role and Carmen took over the duties seamlessly as she was shadowing the account already, which is part of our process. She was so good that CIE eventually hired her for a full-time management role and will utilise Social Star for additional marketing services when required. This outcome proves the success of our staff training model and also our excellent client service.

  • Better Body 12 Weeks - Founder and Coach

    -

    I was contacted by two entrepreneurs in Adelaide that wanted to create their own online fitness program. I managed the entire design of the product, onboarding of coaches, eBook structure and online spaces. To show the coaches what we had in mind, I filmed my own program which you can see on the website.

    http://betterbody12weeks.com/about-andrew-ford/

    It’s a pleasure to share my health and exercise tips with you. If you are a busy dad, perhaps over 40,
    you will appreciate how…

    I was contacted by two entrepreneurs in Adelaide that wanted to create their own online fitness program. I managed the entire design of the product, onboarding of coaches, eBook structure and online spaces. To show the coaches what we had in mind, I filmed my own program which you can see on the website.

    http://betterbody12weeks.com/about-andrew-ford/

    It’s a pleasure to share my health and exercise tips with you. If you are a busy dad, perhaps over 40,
    you will appreciate how hard it is to keep the weight off and stay fit. For the last 20 years I have been
    working on my program to keep in maximum shape in minimal time. Join me and I will show you that it
    is possible to get back to your 20’s waste line with a bit of focus and effort.

    See project
  • IBM - Mainframe

    -

    Worked as a Strategy Consultant: Developing marketing strategies and utilising research methodologies to improve IBM’s current performance in promoting mainframe computers through social media. Focusing on enhancing the product perception.

    Other creators
    See project
  • IBM - Mainframe Project

    -

    Worked as a Strategy Consultant: Developing marketing strategies and utilising research methodologies to improve IBM’s current performance in promoting mainframe computers through social media. Focusing on enhancing the product perception.

    Other creators
  • Max Mainframe

    -

    Max was the embodiment of the awesomeness of the IBM Mainframe computer, the most powerful in the world

    Other creators

Honors & Awards

  • Presidents Club

    Hewlett Packard

    Top 1% of sales people in Australia.

Test Scores

  • HubSpot Inbound Certification

    Score: 80

    HubSpot is Social Star's choice of marketing automation software. After battling home internet issues, late nights studying and kids activities - I finally made it! Time to implement our unique version of the Inbound marketing methodology with our own e-ttraction system.

Organizations

  • Lenovo

    Brand Ambassador

    - Present

    With the amount of time I spend online I need awesome technology. I am moving off the Apple bandwagon to Lenovo now as you can read in my blog https://www.linkedin.com/pulse/article/20140916132732-4042960-apple-vs-lenovo-microsoft-laptop-can-you-go-back-after-going-mac?trk=mp-reader-card

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