Katharina Wynne

It is such a joy to debut at Silver Mercury Marketing Awards with Genius Group in collaboration with Ikra Group and Atomic Agency! Our Far East Pollock promotion campaign yielded a pretty catch! 🔻 ✅ Bronze for Best Integrated Marketing Campaign ✅ Bronze for Best Strategy in the Food&Drink category ✅ Special award from the judges for Best Project Pitch Together with Ilya Uskoev we developed the creative concept for the campaign, creative strategy, platform, copy, brand identity, design system consulted the client and directed the teams through their implementation. Pollock is a mass produced but very under-appreciated fish. It's a great and healthy source of protein with a very low carbon footprint. Though hundreds million tons of pollock are caught every ear in the northern Pacific, for many people fish is not a big part of their everyday menu. The audience is vast, and their demands and context vary and interchange, while none of pollock's attributes is enough by itself to persuade them to buy. To add insult to injury, pollock has some reputational issues, which make it unattractive for the older generation and unnoticed by the younger people. Our client aimed to make it an everyday meal and bolster its consumption.  To face the challenges, we needed to create a Second First Trial for the audience, thus rewiring their attitude towards our under-appreciated Far East Pollock. We caught and drove the audience’s attention in various contexts and through various customer jobs and needs by building our communication with various value points for the audience around the word “Wildly” - “Wildly Tasty”, “Wildly Natural”, “Wildly Healthy”, “Wildly Handy”, “Wildly Interesting Far East Pollock”! We invested in ensuring that our second first trial was as tasty and satisfying as possible. So we bet on the evergreen content of recipes catering to every taste and skill that makes you salivate and delivers on the promise. We inspired the influencers to fall in love with our pollock and create content to best suit their natural tastes. This way we naturally engaged with the tastes of a vast and very fragmented audience with little effort. As a result, Wildly Interesting Far East Pollock won three Silver Mercury Awards! We reached 39,5 million people, 84% NPS, 145% VTR KPI, and 87% buying intent! By the way, can you remember any "second first trials" in your life? Did they give you something new to enjoy? #silvermercury #marketing #award

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Unlocking member stories, one ad at a time! Explore how HCF Australia and Clemenger BBDO are reshaping advertising with authenticity and inclusivity. read more: https://lnkd.in/g6GJNh68 Tatiana Papavero | Tristan Graham #HCFAustralia #ValueAds #MarketingCampaign #Australia #Innovation #MarketingTechnology #adtechtoday

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Charlie Chaplin said "Simplicity is a difficult thing to achieve." Our rebrand is a representation of simplicity not only in our new name KAL (formerly KAL Design Co.) but also in how we work. WIth this announcement we intend to get a little louder about our convictions. To us, every single initiative is an opportunity for a brand to create an authentic connection, engagement and experience with their consumers. There is a right way to approach creativity and design... ❌ It's not size of the agency ❌ It's not revenue growth ❌ it's not about being the "most creative" ❌ It's not the amount of awards won Its about delivering the right solution that solves the business challenge, building inclusive relationships that leads to trust and enabling our clients to do more in their ever evolving landscapes. We have one goal...help our clients brands grow sustainably. Discover more at www.kal.agency

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If you see old visuals, a shifting market, slow growth, or a disconnect with your audience, it's time for a brand update. Recognising these signs starts the process of refreshing your brand and reigniting growth. Rebranding is an opportunity to honour your past and inject new energy into your future! Contact us if you identify with any of these signs 😊🤍 #Techysquad #YourDigitalDreamTeam #Branding #Rebrand #rebranding #brand #brandidentity #website #designer #developer #rebrandyourbusiness #Dubai #marketingagency

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Unlocking Authentic Connections: The Power of Personalisation at Scale In a digital-first world, consumers crave authenticity and personalised experiences. How do leading brands cut through the noise and foster emotional connections with their audience? Key Insights: Beyond Basics: Learn why personalisation at scale goes far beyond using a customer’s first name in emails. Data-Driven Strategies: Explore how data and technology craft personalised interactions at every touchpoint. Creative Integration: See how creativity and advanced analytics converge to deliver individualised consumer experiences, sparking new ideas and possibilities for your marketing strategies. Personalisation at scale isn’t just a marketing strategy; it’s the future of building meaningful relationships in the business world. Are you ready to deepen your customer connections and drive growth? #MarketingStrategy #CustomerEngagement #DigitalMarketing #Personalization #BusinessGrowth

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For Australian creative agencies, I think we all need to do better at proving the efficacy of cut-through, ambitious creative campaigns to spur our market on. I’d say the average is fairly low in Australia for the standard campaign, versus a market like the UK or the US where the competition between brands is fiercer. There’s a big sea of sameness here amongst brands; our biggest hurdle is proving that we need brands to rise above it. Psembi Kinstan, DDB Group Australia

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💰 Environmental sustainability starts with conscious consumer choices. Explore how supporting local businesses can reduce your carbon footprint and promote eco-friendly practices. Learn more at https://lnkd.in/gUYbfmdh #listedin #advertising

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Join us behind the scenes with Madeleine Croucher from Ogilvy Consulting as she dives into the psychology behind loyalty and its profound impact on consumer behaviour. 🧠 🗣️ “If you were a heart surgeon, you’d have an in-depth knowledge and understanding of the heart. If you were a car mechanic, you’d have a really good understanding of an engine, and as a marketer, it’s crucial that you have a deep understanding of the brain.” Madeleine explains that effective loyalty programmes are deeply rooted in behavioural science. 🪽 She highlights the pigeon experiment, where pigeons pecked a lever to receive food. When rewards were given variably, the pigeons pecked more consistently, illustrating how variable reinforcement can drive persistent behaviour. Marketers can use this principle to keep consumers engaged by offering unpredictable rewards. 👉 Full Article Available Here: https://lnkd.in/ezuM-dkk Beyond behavioural science, we also discuss findings from Mando's research across the UK and Europe, revealing how financial incentives, experiential rewards, and personalised offers are driving engagement in loyalty programmes. 📈 #LoyaltyRevolution #IPMWebinar #CustomerLoyalty #UKMarketing #BehaviouralScience #MarketingInnovation #BrandEngagement #LoyaltyProgrammes #CustomerEngagement Charlie Hills CLMP Dylan Alderson James Davies

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Storytelling weaves a narrative tapestry that captivates hearts and minds. It humanises the brand, fostering emotional connections with audiences. Through compelling stories, brands convey values, evoke empathy, and differentiate themselves in a crowded market. They become memorable, engaging, and resonate deeply, cultivating lasting relationships and driving success. Storymakers... www.letsmakeastory.com #creativeagency #brandingagency #advertisingagency #storytelling #videography #photography

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Vintage Stop-Motion: Embracing Nostalgia, Humour and the Right Imperfections Australian animators, Mighty Nice Sydney, use old-school aesthetics to let animation do what it does best

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Is there a secret sauce that keeps brands like #Square, #Zara, #Airbnb, #IBM, and #Netflix not just relevant, but ahead of the curve? It’s about mastering the balance between steadfast principles and radical adaptability. I just wrote an article diving into the evolution of brand strategy from the 'Industrial Revolution' to what I've been calling today's 'Intelligence Revolution.' We’re looking at the major shifts—how brands have morphed from static symbols to dynamic ecosystems. 🌐🚀 👉 Check it out here - https://lnkd.in/gQKaubaY Why should you care? Because understanding this evolution is crucial for anyone looking to keep their brand not just alive, but thriving. We explore: -- The fixed vs. fluid elements of successful brands. -- Real-life strategies from top brands who are excelling in their industries. -- Insights on blending historical lessons with futuristic innovation. Drop your thoughts below or hit me with a DM. Let’s discuss how these insights can transform your brand strategy. 🔄💬 #BrandStrategy #Innovation #BusinessTransformation #Leadership #FutureOfBranding #uberbrand uberbrand

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Influence isn’t what it used to be, and in the latest research conducted by The Growth Distillery, and Ogilvy Australia, we look at why most of the marketing world has it wrong. You can download ‘The Influence Codes’ here: https://lnkd.in/g-b5e6py

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Why Early Planning Matters for Holiday Displays 🎄 Planning your holiday displays well in advance can make a world of difference. Here are some key benefits of early planning, illustrated with examples from our past projects: 🎄 Benefits of Early Planning: 1. Maximised Creativity: • Example: The Geelong Interactive Christmas Tree was a result of months of creative brainstorming and detailed planning. The dazzling lights and interactive elements were carefully designed to captivate and engage the community. 2. Customised Solutions: • Example: For Telstra’s Big Christmas - Interactive Keyboard, early planning allowed us to tailor the interactive experience to fit perfectly within the client’s vision, creating a unique and memorable holiday attraction. 3. Seamless Execution: • Example: The Telstra Interactive Christmas Windows project benefitted from thorough planning and coordination, ensuring that every detail was meticulously executed, transforming storefronts into magical holiday scenes. 4. Cost Efficiency: • Example: By planning early, the St George Christmas Campaign was able to secure the best materials and resources at optimal prices, delivering a high-quality display without budget overruns. 5. Effective Marketing Strategies: • Example: The Telstra Christmas Campaign utilised the lead time to develop a comprehensive marketing strategy, boosting engagement and maximising the campaign’s impact. ✨ Start Planning Your Holiday Display with Watch This Space. Let’s make your Christmas display extraordinary! Contact us at hello@wtsagency.com or visit our website for more information. #ChristmasInJuly #HolidayDisplays #WatchThisSpace #InteractiveDisplays #Christmas2024 #CreativeInnovation

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Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health. Talking about the refresh, Katelyn Watson, chief marketing officer at Talkspace, said, “We’ve transformed our brand identity to both reflect and celebrate shifts in the mental health landscape, especially the normalisation of therapy and mental health conversations, and the fact that innovation and insurance coverage make quality care more accessible than ever.” Meanwhile, Joe Ling, creative director at Koto, commented, “Therapy and mental health play a crucial role in self-acceptance and the pursuit of happiness. In Talkspace’s rebranding journey, our aim was to underscore the importance of viewing therapy and mental health as essential practices.” #marketing #brandrefresh #redesign  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Self-feedback. Why is it a thing? 🤔 Itches Sophia, Kaye, and Fatima tell us the importance and helpful ways of assessing oneself. #ItchCreatives #Advertising #PerformanceReview #SelfFeedback

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Brilliant. Powerful. Truthful. This needs to be seen.

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The digital marketing landscape has evolved. New digital platforms continue to emerge and consumer behaviour is changing; your business needs an adaptable marketing strategy that reflects this. Brandformance ensures brand awareness is built while returning measurable results that align with your OKRs simultaneously. In a landscape that demands an omnichannel approach, this is an essential factor in tracking your marketing efforts and ensuring you're maximising your ROI. We specialise in progressing the digital maturity of our client partners and a brandformance strategy is essential to this. Cab Engine's Senior Performance Marketing Manager, Connor Henman has summarised the key points in our latest blog. If you’re tired of running brand campaigns without understanding their true impact, or not understanding how your performance results connect to your brand awareness, you need to read this. 👇 https://lnkd.in/ewdzTbar #Brandformance #DigitalMaturity #DigitalMarketing #Strategy #MarketingStrategy #DigitalMarketingAgency #PerformanceMarketing #BrandAwareness

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Navigating the complex landscape of marketing to parents presents a myriad of challenges, from understanding shifting consumer behaviours to crafting impactful messaging that resonates with diverse parenting demographics. 🤔💬 What do you find to be the most significant challenges when it comes to marketing to parents? 🎯 Are you struggling to capture the attention of millennial parents, or perhaps grappling with the nuances of tailoring your campaigns to different parenting styles and preferences? 🤷♂️💼 I invite you to share your insights and experiences in the comments below! Let's open up a dialogue and explore innovative solutions together. 🌟 Your valuable perspectives could spark new ideas and strategies that benefit us all. 💡 #B2BMarketing #ParentingAudience #MarketingChallenges #InsightsSharing #CollaborationOpportunity

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Overheard in creative briefings: “Just have fun with it!"   Ugh. I know. But it contains a kernel of truth. If coming up with the idea was joyless, you can usually sense it in the final outcome. Like a meal stripped of flavour—it's edible, but it doesn't taste good. Fun at work, which probably sounds paradoxical to many, is essential in creative fields. Play and experimentation are integral to the creative process. But you can't just tell someone to have fun. You have to create a culture that allows for it. Here are some ways to do it: - Favour interesting over correct.   - Suspend judgment for longer. - Create choices; then, make choices – don’t try to do both at once. - Create boundaries to play within. - Don’t let the process become heavy and suffocating. - Don’t allow fear to rule you. - Take the work seriously but not yourself. Got any more? Share them.

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