“I had the privilege of working with Martin in his role as Vice President Sales and Business Development for Datapipe Asia. He has deep and varied experience in cloud technologies which enable him to engage with line of business owners and technology leaders alike. He is very effective at enabling customers to achieve true, transformative value from their cloud initiatives. Martin is a thoughtful and strategic leader. He’s a team builder and was a consistently positive contributor to our culture. Martin is a consummate professional and would be a valuable asset for any technology company.”
About
With over 20 years of experience in the IT and cloud industries, I am a highly technical…
Experience & Education
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Atlassian
View Martin’s full experience
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Publications
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A study of how social media affects the marketing strategy of enterprises
University of Leicester
See publicationSocial media represents new opportunity and threat to marketers. Businesses of different size are increasingly investing their marketing dollar into marketing campaign associated with social media. The trend is young, and there is little blue print for marketers and business owners to follow. The core theme of this study is to find out how social media changes the way companies formulate their marketing communications and overall marketing strategy, and try to explain whether the trend would…
Social media represents new opportunity and threat to marketers. Businesses of different size are increasingly investing their marketing dollar into marketing campaign associated with social media. The trend is young, and there is little blue print for marketers and business owners to follow. The core theme of this study is to find out how social media changes the way companies formulate their marketing communications and overall marketing strategy, and try to explain whether the trend would last with business sense.
The paper has commenced the research by reviewing a series of literatures on marketing communications theory as well as the latest literatures about the growth of social medial marketing. Then more factual information about this trend is captured by interviewing business owners who start to market their business on social networking sites. A questionnaire regarding how Facebook users perceive the increasing commercial activities is sent to a group of Facebook users to capture their feedbacks. The study also tried to evaluate whether Facebook provides what it takes to carry out efficient marketing communications functions as per defined in empirical findings by Keller and Kotler (Keller, Kotler 2006), Smith and Tayler (Smith, Taylor 2002) and AIDA model (Vakratsas, Ambler 1999).
By comparing and contrasting all the research findings, this study concluded that social media is empowering businesses to accelerate and enhance their marketing plan by significantly broadening the audience base of their marketing communications campaign. Even with the short-fall in certain areas like uncertainty in ROI and poor manageability of campaign started on social networking sites, it is still believed that the current trend of increasing commercial and marketing involvement into social media is back and sustained by its practicability and the positive business result anticipated.
Honors & Awards
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Microsoft HIPO Program - Leadership Bench Candidate
Microsoft Great China
Hi-Potential employee program is designed to recognize the out-performing Microsoft employees who constantly overshoot sales target and exceed business commitment.
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Microsoft Circle of Excellence - Platinum Award
Microsoft
The highest level of recognition at Microsoft Corporation, awarded to less than 0.5% of eligible sales, marketing and services employees worldwide.
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Scholarship - Freshman award
Chinese University of Hong Kong (United College)
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Scholarship
United World College
Scholarship to attend United World College (1992-1994)
Languages
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Mandarin
Native or bilingual proficiency
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Cantonese
Native or bilingual proficiency
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English
Full professional proficiency
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