Samantha McLeod

Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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The best marketing campaigns are those that evolve into a habit for consumers. It's not just about capturing attention; it's about becoming a trusted part of their everyday lives. 🛒❤️ 🔍Insight: Regular engagement and genuine connections build lasting consumer habits. Kmart Australia Limited and Coles Group has achieved this mission in my daily life. 😂 #BrandStrategy #PublicRelations

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This article on PR's pivotal role for emerging Aussie brands truly caught my eye! How do you think strategic PR collaborations can empower smaller players to thrive alongside industry giants? Share your thoughts! 👇 #Leadership #Publicrelations #Businessowners

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The cultural challenge facing Kiwi & Aussie leaders.  As told by the creator of Bluey. Every time I talk to Kiwi & Aussie leaders about using their professional brands to grow their businesses, they say the same thing.   "I know I should do it, but it feels unnatural to shout about our wins." I get it. Culturally, there's a barrier to overcome. At #Sunrise24, Joe Brumm — creator of the TV show Bluey — explained why you need to put that feeling aside. Here's the story: First, if you haven't heard of Bluey you're missing out. Kids (& adults) watch nearly 1.2 billion minutes of it worldwide every week. It's hilarious and insightful. Trust me, you'll love it. Anyway, after Bluey became a hit Joe's Hollywood agent started rolling him out to pitch other TV ideas. Every time the agent sent him out to pitch, he'd tell Joe — "Don't be too commonwealth." What he meant was, 'Don't be afraid to tell people how good you are'. 'They'll never know how you can help if you don't talk about your wins.' This is advice that us 'down-under' folk need to take seriously. Your brand is what people say about you when you're not in the room. If you're not giving them anything to say, do you even have a brand at all? If you can put your cultural allergies aside, there's a lot of people out there who want to know how you can help.  ___ Ps here's the pilot of Bluey I filmed from the audience at Sunrise. I might get in trouble for doing it, but we'll cross that bridge later. Merlin

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Is consumer confidence HIGH or LOW right now? That's the question I was asked to answer on my regular segment on Sky News last Saturday. The answer? Both. While the consumer confidence index did take a slight dip in March, it's actually higher than it was this time last year. And when you consider the rise in interest rates and cost of living pressures in that time, consumer confidence is relatively strong right now. I shared my thoughts on why and also discussed the consumer trend towards feel-good, optimistic marketing. In other words, share in the hope for an optimistic future with your customers (even better - inspire them to think that way) and you will win their hearts, minds and share of wallet. Watch the full segment here:

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As a US-based, women-owned business, we proudly carry the name "Aussie" in our brand. Why? Because we know that Australia is the best place to source our raw product--and we are proud to have it be our messaging lead. Not only does Australian-sourced contribute to the exceptional taste of our product, but Australia is the global leader in red meat sustainability. We are thrilled to share that the Australian red meat industry has made incredible progress in reducing greenhouse gas emissions. Since 2005, the industry has reduced net emissions by 78%. In 2017, they committed to achieving carbon neutrality by 2030. That means net zero greenhouse gas emissions by 2030. At Aussie Select, we are committed to doing our part, one customer at a time. We are excited to help make lamb more accessible and approachable as a healthy, sustainable, and delicious source of protein. Join us in supporting the Australian red meat industry and their commitment to sustainability. #redmeat #sustainability #lamb #australia #charcuterie

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A key driving insight is often the one thing that pulls everything together. When you get it, it’s often an “aha” moment. Often the insight will encapsulate what your brand does best, that your customers want the most, that your competitors do the least. #insights #advertising #melbournecreative #creativestrategy #branding #marketingdepartment #brandclarity

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As a team, we're always striving to create content that informs and empowers. In this video we made with Sydney Local Health District, we explored an essential topic often overlooked amidst the whirlwind of pregnancy and new parenthood: contraception. From the importance of giving your body time to heal and recover between pregnancies to discussing contraceptive options with your healthcare provider, we cover it all. We aim to ensure every parent has the information they need to make the best choices for themselves and their growing family. Check out the video and let us know your thoughts in the comments below! What are some key questions or concerns you've had about contraception post-pregnancy? 👇 #PunchyDigitalMedia #ParentingTips #ContraceptionAwareness

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Impact & ROI Achieving both is less complex than you think...

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It was a pleasure to facilitate this panel with such a wonderful and insightful team of both commercial and marketing experts. The key take outs: - Personalisation was a hot topic. Gen Z guests value real personalisation 2.5% more than baby boomers. - Culture eats strategy, take the team on the brand story and marketing journey. - We are a service with heart industry, we shouldn’t offer a transactional experience. - Loyalty plays a big part commercially, guests are wanting more experiences as rewards. But it doesn’t always have to be at such a big scale, true guest recognition on property is a huge win. - We explored some of the big growth drivers - local experiences, authenticity, sustainable and experiential travel. - Partnerships and Collaborations remain critical to success.

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Times are tough for most retail brands, here in Australia. I respect @radicalyes and their founder Kerryn Moscicki and her Director of Marketing so much...you know why? They have a motto. It goes like this "Always keep the lights on". Hence why the team and I are still running fairly intensive Google Ads, Meta Ads, and Email Marketing campaigns pushing their latest drop. As their Virtual CMO, I am also supporting their advertising on the back of buses. I mean, radical, right? Love this brand, love this shot, love that it's on a bus! Keep an eye out for several stylishly radical buses all over Melbourne. ❤️ to show your respect for those founders who know that marketing is about keeping the lights on, even when it is hard to do so. #outdooradvertising #offlinemarketing #digitalstrategy #melbournebrand #footwearbrand #footwearmarketing

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How can we support more women to move into leadership roles? Women make up less than a third of C-suite roles in Australia, despite having more high-demand soft skills than men, according to LinkedIn’s data, published in the World Economic Forum’s 2024 Global Gender Gap Report. So, if we know that: 👸 Only 29% of C-suite roles and 36% of director-level roles in Australia are held by women. And yet... 👸 Women have a 28% higher share of high demand skills, like team leadership, strategic leadership & collaboration... Then, how do we solve for a more equitable solution? An essential component - those of us in leadership roles must make active choices, to: 1️⃣ Lead by example 🙋‍♀️ I have 2 children, live a 90 minute commute from my office, and have ongoing health issues that require intentional management from myself, and my team. I live openly with these - taking regular breaks; working earlier hours to allow for pickups; working remotely to attend school events; leading video calls from the car (cannot tell you how much I love a Zoom background); and having frequent, honest, conversations with my reports, manager, and SLT about workload, results, expectations. Theirs, and mine. And you know what? None of this needs to be hard. The key is - it must be approached with an attitude of trust and accountability, from all involved. 2️⃣ Champion & introduce equitable and supportive work environments. 🏆 See above for some examples of how the *all female* Senior Leadership Team at Hotwire Australia make this work for our business. We also discuss, as a scheduled part of our weekly SLT meeting, how to ensure we keep these processes working, and what we could be doing differently/better, to support best outcomes for our team. Again, trust and accountability are the cornerstones from which every decision is made. Flex work ftw 💪 3️⃣ Stop lying to ourselves. ❌ Telling mums they can leave to pick up children, then scheduling repeated meetings at that exact time? Not good enough. Telling women they can't lead a team unless they're in the office 4 days a week? Not good enough. Belittling soft skills like team and strategic leadership & collaboration? Not good enough. Making women redundant on parental leave; or not creating collaborative, thoughtful return to work experiences? Not good enough. Making mums the scapegoats - by allowing parents to wfh, but not people without children? Not good enough. 4️⃣ Base your business on #trust and #accountability Support more women to move into leadership roles through intentional, collaborative action. If all else fails - start from a place of assuming women can lead just as well as men; and take it from there. Misa Han Brendan Wong #linkedinnewsaustralia #femaleleaders #leadership #inspiration #innovation #health #femtech Silvia Lara Cindy Gallop Julia Spencer Jasmin Bedir Mikhaila Warburton 🚀 Melissa Cullen GAICD Karthiga Buchanan-Pascall Bianca Heuvel Gosia Gnyp

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In what has already been a tumultuous year for NZ media, this might just be its biggest week yet. And one that raises some important questions. The news that the Fair Digital News Bargaining Bill will progress has been heralded as a step towards creating much-needed sustainability for our local news media. There are, however, concerns that Meta may respond with a news ban. With good reason - it's already happened in other countries where similar legislation has been introduced. Is this the shot in the arm our media industry needs? Will Meta and Google act in good faith? And what lessons can we learn from Canada and Australia? #NZmedia #FairDigitalNews #MediaIndustry

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Always, I will believe that the best communicators are the ones who consider who is hearing their message, and what they need to ensure the message is effectively delivered. That's what my Masterclass 'Decoding the Generational Communication Dynamic' at Mumbrella360 was all about. Knowing who you're talking to, and how they are most likely to receive the information you have to share. I'm willing to be challenged on this, do you think there's something more important that defines the best kind of communicators?

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Beware the metric! Just like Woolworths CEO got stuck on whether to indulge a discussion about ROE, reputation metrics can be fraught and inadvertently encourage the type of culture and behaviour that ultimately damages reputation. Rather than simply scoring brand reputation alone, executives and boards should be focused on how an organisation engages with those who matter most and how its decisions affect those who matter most. Sometimes doing the right thing is the hardest thing and leads to negativity and outrage. And sometimes best practice reputation management means taking accountability and leaning into a not-so-flash front page. If your remuneration becomes tied to avoiding that, then you might just start making poor decisions or worse, create downward pressure in the business to simply not raise the bad things at all. Reputation is an outcome of doing other things well. Listening to your corporate affairs lead internally and enabling them to drive greater appreciation for what ultimately leads to a good reputation will result in a healthy ROI. #reputation #metrics #culture #relationshipsmatter

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This week, Rachel and Lyndal had the pleasure of attending the Marketing Association’s event "How Not to Suck at YouTube!" led by Reuben Halper, the Head of YouTube NZ. Reuben emphaised how people are spending several hours on YouTube each day, making it a prime space for targeted advertising and content marketing. Key Takeaways: YouTube emphasises content that embodies the three E's & an I: Engage, Entertain, Educate, and Inspire. This approach aims to meet the diverse needs and interests of audiences, making content more compelling and shareable. Current YouTube Stats in NZ: >>> 4.13 million users as of early 2024, accounting for 78.7% of the total population. >>> Ad reach was 82.2% of the country's total internet user base in January 2024. >>> Particularly popular among the 25-34 age group, reflecting global trends. Consider integrating YouTube into your marketing strategy to leverage its vast audience. If you need help with this, let's talk. #SocialMediaMarketing, #OnlineMarketing, #contentmarketing, #videomarketing, #digitalmarketing,#youtubemarketing, #youtubecontent, #youtubeads, #contentcreators #BusinessTips, #SmallBusinessAdvice, #NZBusiness, #NZEntrepreneurs #StartupLife, #MarketingTips, #NZSmallBusiness

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Wondering how to make your grocery store stand out? Check out our guide to the best loyalty apps in Australia. We'll give you a rundown on their standout features so you can find the perfect one for your business. #stampme #groceryloyaltyapp #customerloyalty

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"If more businesses knew their numbers, the world would be a better place" Now there's a truth bomb for you. As Pete Andrew from Bendigo Fresh Wholesalers so wonderfully lays out, if you leave it up to the accountant to tell you whether you've done well or not, then you're flying blind. As business leaders, we need to be experts in our numbers. 🤓📊 I've been on my own journey with this and I'll go out on a limb and say it's probably a common experience with business owners who have grown a business that was originally based on their skill set. I used to be the one that said, "I don't do numbers" but it wasn't until I leant into developing that skill set that things started to work and I was able to make more strategic decisions. Check out Pete's full journey in business via the podcast links below 👀 YouTube Podcasts - https://lnkd.in/g2P6t3PN 🎧 Apple Podcasts - https://lnkd.in/gMmyibi6 🎧 Spotify - https://lnkd.in/gUMdTeYc #remarkableregionalbusiness #podcast #localstories

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