Wasif Kasim

Although Google dominates most of the search industry worldwide, plenty of other popular search platforms exist with their own unique search ecosystems. For SEO specialists, it’s important to gain insights from SEO cohorts worldwide to understand how search is changing internationally. Join host Ben as he takes the discussion worldwide with Online Marketing Gurus’ Managing Director Wasif Kasim to talk about the core B2B essentials SEO specialists worldwide need to know to boost conversions and… Show more

Although Google dominates most of the search industry worldwide, plenty of other popular search platforms exist with their own unique search ecosystems. For SEO specialists, it’s important to gain insights from SEO cohorts worldwide to understand how search is changing internationally. Join host Ben as he takes the discussion worldwide with Online Marketing Gurus’ Managing Director Wasif Kasim to talk about the core B2B essentials SEO specialists worldwide need to know to boost conversions and generate brand awareness. Show less

Online Marketing Gurus’ chief marketing officer and former King Content CMO, Wasif Kasim, looks at why so many search agencies are failing clients and how the industry needs to lift its game.

The stats don’t lie. Content marketing works.

This year’s Curata findings show that 74 per cent of companies are using content marketing to increase their lead quality and quantity. In addition, 76 per cent are increasing their content marketing spend.

You know this and you’ve probably got your content strategy firm in hand. Now comes the stumbling block – where’s all this content going to come from? What are the pros and cons of in-house vs freelancers vs… Show more

The stats don’t lie. Content marketing works.

This year’s Curata findings show that 74 per cent of companies are using content marketing to increase their lead quality and quantity. In addition, 76 per cent are increasing their content marketing spend.

You know this and you’ve probably got your content strategy firm in hand. Now comes the stumbling block – where’s all this content going to come from? What are the pros and cons of in-house vs freelancers vs agency?

Essentially, you have two options: grow your content marketing competencies in-house, or, outsource. If you go the latter, you then have to choose again: freelancers or agency?

It’s a tricky one and the answer is: ‘It depends’. Let’s take a look at the pros, cons and practicalities of each. Show less

Getting lots of traffic to your website? Don’t get too comfortable. Research shows that over 67% of online customers abandon their shopping cart before completing the checkout process.

A staggering 91% of people check their email every day. So how can you make sure your brand is in their inbox, waiting to surprise and delight them with unique offers and content? Here are seven ways to make your email subscriber list soar.

How does SEO increase the success of your content marketing? And how can you make it happen starting now? Check out these actionable insights.

Noticed a few more videos showing up in your Facebook news feed? You’re not alone. In January this year, Facebook reported that users are uploading 75% more videos than a year ago. And the number of videos popping up in news feeds has soared by 360% compared to last year.

When it comes to SMS marketing, the biggest mistake marketers make is thinking in isolation. In this article, Wasif Kasim, sales and marketing manager – Salmat’s MessageNet reveals the one thing you need to know about SMS marketing if you are ever to reach its full potential in building customer engagement with your brand.

More often than not the first point of contact a consumer has with your business is through a landing page – a standalone web page which is typically separate from your website and conveys details on a certain promotion, campaign or product.

They are incredibly important tools in introducing a customer to your business and obtaining information about that customer. Research by HubSpot shows that companies with more than 30 landing pages get seven times more leads than those with less… Show more

More often than not the first point of contact a consumer has with your business is through a landing page – a standalone web page which is typically separate from your website and conveys details on a certain promotion, campaign or product.

They are incredibly important tools in introducing a customer to your business and obtaining information about that customer. Research by HubSpot shows that companies with more than 30 landing pages get seven times more leads than those with less than 10. A well-designed landing page can produce a strong ROI and help grow your customer base, but it only has a matter of seconds to get the job done. Show less

In Australia, 22 million people own 30 million mobile phones, and each one is SMS enabled. Find out why SMS marketing could be perfect for your business.

We’re a nation of nomophobics. That is, we fear being out of mobile phone contact. According to a study by Nokia, the average person looks at their phone 150 times a day. We rarely leave the room, let alone the house, without our mobile phone.

How do you create killer content that cuts through the clutter and outperforms the competition? In part one of this two-part series, Daniel Benton, GM – Search, Salmat discussed the fundamentals of content marketing planning, getting to know your target market and building a relationship.

Now, in part two, Wasif Kasim, Sales & Marketing Manager – Salmat’s MessageNet, looks at:

Getting the format right
How to make content easy to share
Measuring your content marketing… Show more

How do you create killer content that cuts through the clutter and outperforms the competition? In part one of this two-part series, Daniel Benton, GM – Search, Salmat discussed the fundamentals of content marketing planning, getting to know your target market and building a relationship.

Now, in part two, Wasif Kasim, Sales & Marketing Manager – Salmat’s MessageNet, looks at:

Getting the format right
How to make content easy to share
Measuring your content marketing success
Ways to repurpose, reuse and recycle content Show less

The latest research by the Content Marketing Institute shows Australian marketers are perfectly positioned to build amazing experiences through content marketing and get real business results. So how do you create killer content that cuts through the clutter and outperforms the competition? In the first of a two-part content marketing series, Daniel Benton, GM – Search, Salmat reveals the top tactics to get started.

SMS marketing: You’ve all heard about it ,and even thought about using it at at some point in time. To some, it's the hottest thing since skinny jeans and bare-midriffs came back around. Despite its effectiveness, SMS marketing is still surrounded by a cloud of myths, especially in Australia. If you’re still on the fence, here are 4 common SMS Marketing Myths that will no longer hold you back.

Every now and then, I’ll come across an SMS Marketing campaign that really gets me excited. This, was one of them. A simple, yet extremely effective, “above the line” campaign by Spotify. From what I can gather from the public domain, they worked with Bohemia, The Glue Society and Adshel to bring this concept to life. Next time you walk by one of these bus stops, give it a crack. It’s good fun. Either that, or I’m just easily entertained. The below is a quick walk through of the experience:

160 characters and so much potential – that is the boon and bane of SMS marketing. Thanks to Twitter, we've gotten a lot better at expressing ourselves in a succinct manner. However, when it comes to SMS marketing, a lot of marketers still struggle to create high value content. With only 160 characters per SMS, your content does have to pack a punch. Follow these 5 basic tips to kickstart your upcoming SMS marketing campaigns.

With more people glued to their phones than we’ve ever seen before, it’s no surprise SMS marketing is going through a bit of a “re-birth” globally. Oddly enough, Australian marketers aren’t adopting it as quickly as I would have expected. Some marketers quite simply don’t realise its potential and for others it’s often the fear of potentially alienating customers.

That’s why there’s the magical, yet ridiculously simple process of “opting” people into your campaigns. If customers are… Show more

With more people glued to their phones than we’ve ever seen before, it’s no surprise SMS marketing is going through a bit of a “re-birth” globally. Oddly enough, Australian marketers aren’t adopting it as quickly as I would have expected. Some marketers quite simply don’t realise its potential and for others it’s often the fear of potentially alienating customers.

That’s why there’s the magical, yet ridiculously simple process of “opting” people into your campaigns. If customers are voluntarily asking you to market to them, you can’t really ask for a more responsive crowd, can you? More on that and other SMS best practices in upcoming posts.

For now, let’s talk through why SMS marketing is your little pocket rocket, when it comes to delivering meaningful, high value promotions to your customers. Show less