Marketing Manager - Based in Australia

Who you are:

We seek a dynamic and innovative Marketing Manager to lead our marketing initiatives across Australia, New Zealand, and South Africa. As a key player in our global team, you will be instrumental in driving our growth in these critical markets, with a particular focus on Australia.

As the Marketing Manager, you will develop and execute comprehensive marketing strategies to boost brand awareness, customer engagement, and sales growth in these regions. This role requires balancing global objectives and regional nuances to effectively promote our products and services. Your expertise in understanding and leveraging local market dynamics will be crucial to our success.

While our Australian office is located in Perth, we offer flexible work arrangements, including remote and hybrid working models. As this role reports to a leadership team based in North America, we provide the flexibility needed for effective collaboration across time zones and locations. We are particularly interested in candidates based in our key growth areas of regional Victoria and regional New South Wales, where your local insights and connections can drive significant impact.

This is an exciting opportunity for a marketing professional who thrives on autonomy, enjoys working in a fast-paced environment, and is passionate about revolutionising the agricultural industry through technology. If you're ready to make your mark in a rapidly growing, globally recognised AgTech company, we want to hear from you.

Key Responsibilities:

• Develop and implement regional marketing strategies aligned with global objectives
• Conduct local market research to understand customer needs, trends, and competitive landscape
• Plan and execute multi-channel marketing campaigns across digital, social media, and traditional platforms
• Localise global campaigns to fit regional cultural and market-specific nuances
• Create engaging, region-specific content across various mediums
• Manage regional events, trade shows, and sponsorships
• Implement and optimise digital marketing efforts, including SEO, SEM, and social media marketing
• Build relationships with local media, industry influencers, and partners in the agricultural sector
• Provide sales enablement support to regional teams
• Manage the regional marketing budget and analyse campaign performance
  
  
  

Requirements

We want you to succeed, so you will need:

• Bachelor's degree in Marketing, Business Administration, or related fields such as Agribusiness, Communications and Digital Media
• Minimum 5 years of experience in regional marketing, preferably in agriculture, AgTech, or SaaS sectors
• Proven track record in developing and executing successful marketing strategies
• Strong understanding of the Australian, and New Zealand agricultural markets
• Excellent digital marketing skills and proficiency in marketing tools (Google Workspace, HubSpot, Intercom, Asana)
• Outstanding communication, collaboration, and project management skills
• Ability to work independently and manage multiple projects simultaneously
• Experience working with local agencies and managing budgets
• All applicants must have the legal right to work in Australia
  
  
  

Benefits

Why is working at Semios/Agworld such a fantastic opportunity?

Besides working for a company working to resolve global food crises, and enabling sustainable farming practices, Semios/Agworld has many benefits. Let us tell you about them:

• This is a fully hybrid role, allowing you to build a lifestyle you love, without pressure to be in the office getting in the way!
• A thriving workplace and team to join, which is filled with enthusiastic and highly skilled people like yourself, who love to help!
• Genuine care for you as a person, shown through our employee assistance program, flexible work arrangements, wellness-oriented HR department, and supportive environment!
• Generous leave provisions that include an extra 5 days of paid Flex Leave per year to use for what ever you want, plus sector leading Paid Primary and Secondary Carer Leave for new parents
  
  
  

Who are we?

Semios/Agworld is a market leader in leveraging technology, IoT, big data and AI to improve the sustainability and profitability of specialty crops. We want to initiate changes that are positive in the agricultural industry with solutions that drive sustainable food production.

Our innovative work has received several industry awards:

• AgTech Breakthrough Awards Program (2023) - Selected as winner of the "Overall Smart Irrigation Company Of The Year" award
• Sustainability Changemaker by SDTC (2022) - Named as one of the companies which recognize homegrown innovation in sustainable technologies in Canada
• AgTech Breakthrough Awards Program (2021) - Selected as winner of the "Pest Management Solutions of the Year" award
• Google Accelerator (2020) - Selected as 1 of 9 companies for the inaugural Google for Startups Accelerator Canada cohort, who are all using technology to solve complex challenges
• Global CleanTech Top 100 (2020) - Identified as one of the companies best positioned to solve tomorrow's clean technology challenges
  
  

One of our partners produced this short video which shows what we do and our positive environmental impact.

We know our journey is only achievable by having a great team who shares ideas, tries new things and learns as we go.