AIM - European Brands Association

Congratulations to Ursula von der Leyen on securing a second term as European Commission President! We at AIM look forward to the continued progress and positive impact under her leadership. As we look to the next five years, our Manifesto highlights the key areas we believe should be prioritised to ensure Europe's future success: 💡Enhancing #Competitiveness 🌍Prioritising #ConsumerProtection 🚀Driving #Innovation With a renewed focus on these pillars, we are excited to work together towards a more #innovative, #fair, and #competitive Europe. Find out more about our vision for #BRANDEU: https://lnkd.in/dhZ46vgW

🌍♻️ Exciting news from our member AB InBev! InBev has set an ambitious goal: by 2025, 100% of their packaging will be returnable or made from majority recycled content. This commitment marks a significant step towards reducing waste and promoting sustainability in our industry. 👏 Learn more about their efforts: https://shorturl.at/JzuGJ #EcoDesign #Sustainability #ReduceReuseRecycle

We warmly welcome the new Members of the European Parliament to their first plenary session in Strasburg. This marks the beginning of a new chapter for the EU! As we start this journey together, the AIM Manifesto outlines our vision and objectives for the new policy mandate, focusing on three key pillars: #Competitiveness 🔐 Enhance intellectual property protection. 🔗 Ensure fair supply chains. 🔄 Revise the Unfair Trading Practices Directive to protect all suppliers. #ConsumerProtection 🌱Ensure a harmonised, workable and enforceable framework for making environmental claims. 🤖 Adopt an AI approach for consumers in digital environments. #Innovation ♻️ Implement the Packaging & Packaging Waste Regulation. 🛡️ Enforce the Corporate Sustainability Due Diligence Directive for responsible sourcing and human rights protection.   To the new MEPs, your role is crucial in achieving these goals. Together, we can build a more #competitive, #fair, and #sustainable Europe. For more details, read the full AIM Manifesto: https://lnkd.in/dhZ46vgW

Welcome to the TrueColors Conference 2024! A gathering for professionals from agencies, prepress and printing companies, packaging specialists, and brands. Margherita Trombetti, Project Manager, Policy Officer, Sustainability at AIM - European Brands Association, will speak about packaging and the circular economy. Margherita Trombetti: “A profound transformative change is taking place throughout the entire packaging value chain. Digitalisation is key, particularly in the transition to a circular economy. The HolyGrail 2.0 initiative, for instance, brings together various stakeholders with a common goal: to revolutionise the sorting of packaging waste by using digital watermarks. I am very much looking forward to the TrueColors Conference, especially to exploring new perspectives on packaging and engaging in vibrant discussions with the participants.” Unboxing tomorrow – what will the future of packaging look like? Digital printing and digital transformation, sustainability, and consumer behavior. Engage and debate with representatives from leading solutions providers, benefit from exciting insights, and network with colleagues. Welcome to the TrueColors Conference! On Tuesday, September 10, 2024, from 9 a.m. at the Literaturhaus Munich. For tickets and updates, visit: https://bit.ly/3WhglUg #truecolorsconference #gmg

On #WorldPopulationDay we are putting a spotlight on the Branded Fast-Moving-Consumer-Goods (FMCG) that millions of Europeans choose daily. These #TrustedBrands power our economy and enrich our everyday lives. 🔹 FMCG drives 51% of the EU’s GDP, with €652 billion spent by households. 🔹 FMCG is the 3rd largest manufacturing sector in Europe, making up 11.6% of all manufactured goods. 🔹 From the latest figures available, FMCG production reached €714.5 billion, highlighting its immense influence. FMCG brands are the backbone of Europe’s economy and daily life. Let's celebrate their vital contribution to a sustainable and thriving future! Discover more: https://lnkd.in/eP5q8csK

🚀 What's the latest milestone for HolyGrail 2.0? With the new EU 2030 packaging recyclability targets approaching, the #HolyGrail2 Initiative continues its journey to revolutionise the way packaging is sorted to unlock the potential of accurate sorting at scale. Having a robust, interoperable, and open data management system is a crucial pillar of our objective: GS1 in Europe has been a crucial partner in developing the data management vision of this open architecture, ensuring that each stakeholder across the entire circular chain speaks the same unified language and uses the same open standards. The #GTIN has been approved as the identifier for the upcoming go-to-market plans for HolyGrail 2.0. Read our press release here and stay tune for more! 👉 https://lnkd.in/dfrNMpVq Facilitated by AIM & powered by Alliance to End Plastic Waste #CircularEconomy #Sustainability #Packaging #Recycling

📢Exciting opportunity to work with AIM! We are looking for an experienced freelance to support our organisation during the implementation phase of the EU Corporate Sustainability Due Diligence Directive (EUCS3D) and Forced Labour Regulation (FLR). Key Requirements: 🔹 Extensive experience in operationalising #HumanRights and #Environmental Due Diligence (HREDD)  🔹 In-depth knowledge of relevant international standards and the EU stakeholder landscape  🔹 Strong project and group management skills  🔹 Excellent written and spoken English Role Details:  🗓️ Duration: 12-24 months  🗓️ Commitment: 1.5 - 2 days per week   📅 Start Date: September 2024 Why work with us? This role offers the opportunity to make a significant impact by contributing to initiatives that promote sustainability and justice. You'll work closely with industry leaders and engage with key stakeholders to drive meaningful change. Application Deadline: 26 July 2024  For a full role description, please click here: https://shorturl.at/cmyw3

How is the #PPWR Shaping the Future of Brand #Packaging? Find out by joining Glass Hallmark #FutureMadeClear live Q&A! 🗓️ July 10 | 12:00 PM CET The new EU Packaging and Packaging Waste Regulation (PPWR) is here, making #sustainable packaging a necessity for brands. Join us for a live Q&A with Simona Camilli, our Sustainability Manager at AIM, and Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE – the European Container Glass Federation, to explore how this regulation will impact European brands. 🔗 Register now and secure your spot: https://lnkd.in/etMQnk29

HolyGrail 2.0 – Developed into an Open Intelligent Sorting Ecosystem for a Circular Economy in Europe I am proud to have been a leading contributor to the development of the Open Intelligent Sorting Ecosystem based on common language for interoperability together with Kai Wing So from GS1 in Europe. 😀 At R-Cycle, accessibility and interoperability have always been key to our success for Packaging Data Management. That's why we rely on the open standards from GS1 that make this possible. https://lnkd.in/eRA44Fb6 Thank you for your leadership and support in this important project for the circular economy: AIM - European Brands Association Alliance to End Plastic Waste GS1 in Europe

Il settore del largo consumo confezionato è la terza industria manifatturiera in Europa, generando l'11,6% del totale dei beni prodotti. AIM - European Brands Association, ha avviato la campagna di comunicazione #TrustedBrands, proprio per sostenere il contributo del settore dei beni di consumo di marca all’economia dell’UE. Scopri di più: https://lnkd.in/dTMtT6qf #industriadimarca