New EMAC SIG Alert! We are happy to announce the new EMAC Special Interest Group on the Creator Economy, co-chaired by Dr. Maximilian Beichert (Università Bocconi), Michael Haenlein (ESCP Business School, Trinity College Dublin, University of Liverpool Management School) and Andreas Lanz (University of Basel). Read more on the new SIG and join Creator Economy SIG group on LinkedIn ⬇ #creatoreconomy #influencermarketing #research #marketinginsights #marketing #industryinsights
🌟 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐆𝐫𝐨𝐮𝐩! 🌟 We're excited to announce the launch of the 𝑪𝒓𝒆𝒂𝒕𝒐𝒓 𝑬𝒄𝒐𝒏𝒐𝒎𝒚 𝑺𝒑𝒆𝒄𝒊𝒂𝒍 𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝑮𝒓𝒐𝒖𝒑, a dedicated hub for scholars researching the dynamic and evolving creator economy. Supported by the The European Marketing Academy (EMAC), our group is committed to sharing cutting-edge research, industry insights, and news related to the creator economy. 🔍 What We Offer: 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Stay informed with the latest high-quality research on the creator economy, covering the diverse group of stakeholders including brands, creators, and platforms. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬 𝐚𝐧𝐝 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬: Engage with thought leaders and industry experts through our biannual online events. 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬: Participate in our special sessions at the EMAC Conference to discover and discuss the latest research in the creator economy. 💼 Managed By: Dr. Maximilian Beichert (Bocconi University) Michael Haenlein (ESCP Business School & University of Liverpool Management School) Andreas Lanz (University of Basel) Join us in exploring and advancing the creator economy. Follow this page for insightful updates and event announcements. #CreatorEconomy #Research #Marketing #EMAC #IndustryInsights