Captivate Collective

Our July newsletter is out and it's a fun one (pun intended). Do you ever wonder why your workday isn't fun? Spoiler: maybe it's you! 😏 "In the world of customer advocacy, we put a lot of our focus on curating memorable experiences for our clients. At Captivate, we call these moments that matter. But perhaps amidst our dedication to our work and our customers, we often overlook a crucial aspect: creating moments that matter for ourselves." Subscribe and let us know your thoughts.

Who doesn't love a good flywheel? We'll be talking with DeMario Bell next week about the importance of community-advocacy collaboration and how he designed a self-perpetuating cycle of advocacy and community building. 🚀 See you there!

🚨 The 2024 CAP Awards are open!! 🚨 The CAP Awards is an innovative, vendor-agnostic awards program designed to honor and celebrate customer engagement that’s driving impact, for organizations and the customers who power them. 🙌 We've got seven categories to choose from this year, and one is brand-spanking new: Customer Success Advocacy Accelerator. It's aimed to recognize those CS individuals who work hand-in-hand with their CMA counterparts and serve as a strong ally and contributor. While advocacy isn't their primary role, they impact the growth of customer advocacy within their organizations through self-motivated efforts and internal collaboration. Know someone like that? Categories include: ⭐️ Advocacy Program Brand ⭐️ Advocate Engagement Campaign ⭐️ CS Advocacy Accelerator (NEW!) ⭐️ Exceptional Advocacy Portfolio ⭐️ Lifecycle Advocacy ⭐️ The Advocacy Mindset ⭐️ Advocate of the Year Tell your peers, tell your friends, get the word out! Nominate yourself, your team, or a colleague. We can’t wait to see the brilliance that's been happening this past year. Applications are open now until August 16th. Learn more and start your application today 👉 https://lnkd.in/g5VkHisC

They're coming...are you ready? Applications open Monday. Learn about the categories here: https://bit.ly/3zAPXMu #CAPawards24

We're excited for our next TATM episode with special guest DeMario Bell! We're talking about building a community & customer advocacy flywheel and DeMario will share how he grew community influenced ARR from six figures to eight within a year through advocacy and brand awareness. 🔥 We hope to see you there.

Our CAP Consultants team is full of all-stars, and our newest consultant is as good as they come. Join us in welcoming Cristina Melluzzi to the CAP Consultant team! While she needs no introduction, we'll give one anyway. She brings over 20 years of global marketing experience from Fortune 100 organizations. With a proven track record in customer marketing, advocacy, and brand management. Recognized as a Top 100 Global Customer Marketing and Advocacy Strategist, Cristina's visionary leadership drives innovation within complex enterprises like Cisco, Microsoft, Dell, and HPE, setting new standards in customer engagement. If you've had the pleasure of working with Cristina before, you know why we're so excited. Drop her a shoutout below and welcome her to #teamcaptivate! And if you're interested in scheduling a meeting with her, click here: https://lnkd.in/gakEBBtb

Ever wondered about the maturity level of your advocacy program? Did you know we developed a Customer Advocacy Maturity Model based on the insights we've collected from working with and observing a large amount of B2B advocacy programs? You can read the Customer Advocacy Maturity Model ebook or just jump into our 9-question quiz that gives you a quick cursory assessment of your advocacy program's maturity level based across our 9 key indicators. Get the ebook or take the quiz now! https://bit.ly/3zlDGez

Happy 4th of July! Wishing our U.S. friends a safe and happy holiday.

Are customer marketers are a bit similar to sales? In CMA, there's a lot of relationship-building, a lot of one-to-one work. It's all about making people feel valued and seen. But isn't that what sales does too? We do a lot of this work and our end result can be an amazing customer story. But sales does a lot of this work too and their end result is dollars. And obviously one has much more "clout" than the other. Can we better leverage the sales model to bring better visibility to customer marketing and advocacy? Hear what Jane Menyo does to do just that. Full TATM episode here: https://lnkd.in/g7f2SUbt

The value of customer advocacy is the intersection of 𝐚𝐝𝐯𝐨𝐜𝐚𝐭𝐞 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 and 𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭. An outcome in customer advocacy is the measurable result of engagement, and should be measured in terms of real value, 𝐧𝐨𝐭 𝐯𝐚𝐧𝐢𝐭𝐲 𝐦𝐞𝐭𝐫𝐢𝐜𝐬. Sure, creating 10 new customer stories is a good 𝐨𝐮𝐭𝐜𝐨𝐦𝐞; tracking and reporting the 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭 of those case studies on closed/won deals is even better. "In order for your customer advocacy efforts to be truly effective, it's important to not only generate impact-based outcomes, but also to measure them - and showcase the holistic value engaged customers bring to the business." 🔥 - Deena Zenyk Want to dive deeper? Check out this blog post from our own Deena Zenyk on the importance of generating and measuring that business impact. https://bit.ly/4ciiTXY