In pharma, the definition of “customer” is multifaceted. Unlike other industries where the customer is the end consumer, pharma faces a unique challenge in identifying its primary customer. Is it healthcare providers, patients, regulators, payers, other stakeholders, or perhaps all of them? https://bit.ly/3xVl8S6
Klick
Advertising Services
Toronto, Ontario 96,986 followers
There's something different here.
About us
Klick Health is the world’s largest independent commercialization partner for life sciences. For over 25 years, Klick has been laser-focused on developing, launching, and supporting life sciences brands to maximize their full market potential as a core commercialization partner. Klick is opening offices in regional hubs and key markets to provide local support for our clients in countries outside of North America. These seven new offices are purpose-built to replicate the core components of our culture and values and be 100% dedicated to the pharma and life sciences business. We believe that when your people are the center of gravity, clients are the ultimate beneficiaries. Success, in its highest form, is always mutual. Our culture of kindness and high performance attracts innovators and leaders who care about doing the best work possible in an environment that supports their rapid growth. Together, we can turn any problem into a potentially life-changing opportunity.
- Website
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https://www.klick.com
External link for Klick
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Brand Strategy, Clinical Review and Analysis, Copywriting, Creative Technology, CRM Strategy, Digital Media, Disease Awareness, Experience Design, Film and Video, Launch Tactical Readiness, Machine Learning, Media Planning, Medical Editing, Medical, Legal, and Regulatory, Out-of-Home, Platforms, Programmatic, SEO, Social Media, and Tech Advisory
Locations
Employees at Klick
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Alec Melkonian
Growth Architect for Klick
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Brent Turnbull, ACC, CPCC
I help leaders and teams perform at their highest levels through executive and team coaching.
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Erica Hawthorne
Award-Winning Pharma Digital Marketing Leader | Multicultural & Omnichannel Marketing Expert | Published Author & Conference Speaker | Voiceover…
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Thais F. de Souza
Updates
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In 2023, TIME magazine published an article titled, “Long Waits, Short Appointments, Huge Bills: U.S. Health Care Is Causing Patient Burnout.” The article describes the challenges patients face in getting treatment, not focusing on the big issues but rather the smaller, more mundane experiences of boredom, waiting, and administrative confusion. This experience can also be described as “friction.” https://bit.ly/4f1Ijem
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A little piece of Café Joyeux that landed in Toronto to celebrate the release of the film '47' 💛 https://lnkd.in/eEd3pkbh
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Across the healthcare landscape, a staggering 20–30% of prescriptions go unfilled, leading to a $150 billion challenge impacting patients, healthcare providers (HCPs), payers, and the choice of treatment options. By implementing intelligent AI-driven solutions that anticipate and address access barriers, we can create a “Win4All” scenario where each key stakeholder group experiences their unique benefits. Read more from Ellen Cappellino and ✪ Ryan Slipakoff: https://bit.ly/3xfBhRV
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Company-wide updates that feel like you're on the set of a TV show just hit different 🎬 #TheresSomethingDifferentHere
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Don’t miss out on the latest in digital health, read this week’s #KlickWire: https://bit.ly/463Qp1M
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In pharma and healthcare, it’s important to understand the industry-specific forces driving change. It’s also important to understand the larger forces impacting the wider culture. Our industry isn’t immune from these cultural forces; patients, HCPs, payers, and everyone else participate in the wider culture. https://bit.ly/462yOal
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Check out Alec Melkonian's reflections from his keynote at ReImagine Pharma Conference on AI adoption in the workplace highlighting both its transformative potential and the underlying concerns, urging us to balance innovation with job security and trust as we navigate these unprecedented changes together. #KlickAI
Reflecting on the adoption of AI in the workplace, it’s fascinating to see how AI, particularly ChatGPT, is becoming a staple in our personal and professional lives. Yet, there’s an undercurrent of concern—are we potentially engineering ourselves out of our own jobs? We’re facing a significant dilemma: While employees leverage AI to enhance productivity, they’re also cautious about fully disclosing their methods to avoid job security concerns. This dichotomy mirrors the early days of social media, with initial enthusiasm giving way to the recognition of deeper societal impacts. Recently, when speaking at the ReImagine Pharma Conference, I showcased examples where audiences had to guess if videos were AI-generated by Sora, OpenAI’s video-creation tool, or if they were created by a human team. The results often revealed the sophisticated capabilities of AI as well as its subtle imperfections. Would Sora’s impact rival how ChatGPT revolutionizes dialogue and MidJourney transforms creative processes? Rapid advancements in AI, illustrated by ChatGPT's meteoric rise to 100 million users in two months, are unparalleled, leading to unprecedented changes in our professional landscape. However, such rapid integration brings trust issues to the forefront. The challenge is not just building new “glass skyscrapers” but ensuring our societal foundations are ready to support them. It reminds me of Garry Kasparov’s experience in chess, where AI’s initial dominance led to his concept of “centaurs”—humans and AI collaborating to achieve unprecedented performance levels. For anyone with teens, I’m seeing a ton of them playing chess on their phones, getting ranked globally, and working to improve their positions. This has led to a surge in people playing chess globally and at higher levels than at any other time in history. Similarly, in the workplace, AI-enhanced humans are demonstrating measurable productivity, efficiency, and quality improvements. Reflecting on data from a recent McKinsey report, we see AI driving significant gains in personalization, content generation, and feedback mechanisms, leading to improved response rates and reduced deployment costs. Our task is to apply these successes within the pharmaceutical and life sciences industries, optimizing both high-value strategic tasks and essential but repetitive low-value tasks. At Klick, we’re embracing this challenge head-on. By leveraging AI for critical yet highly repeatable tasks as well as pioneering top-down innovations, such as diagnosing health conditions through voice biomarkers, we are enhancing productivity and addressing trust issues head-on. The journey is complex, but AI’s potential to transform our industry is immense. I look forward to continuing this conversation and exploring how we can collectively navigate these transformative times.
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How can leaders support the mindfulness of their teams? 🤔 We checked in with Meghan Jones, who's behind #TheMindfulMarketer series, for insight! Read her latest here: https://lnkd.in/gpYWDWwY