About
Articles by Adam
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Delvinia turns 25: The Last 10 Years. Issue #1
Delvinia turns 25: The Last 10 Years. Issue #1
By Adam Froman
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It’s Time for Canada to Take the Global Lead in Market Research
It’s Time for Canada to Take the Global Lead in Market Research
By Adam Froman
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Examining the brain drain and how to reverse it
Examining the brain drain and how to reverse it
By Adam Froman
Activity
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📣I am thrilled to announce our first customer conference this September in NYC. 📣 ❤️🔥The Connected Insights Conference. ❤️🔥 We will be bringing…
📣I am thrilled to announce our first customer conference this September in NYC. 📣 ❤️🔥The Connected Insights Conference. ❤️🔥 We will be bringing…
Liked by Adam Froman
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Summer is a time when many of us travel on vacation. However, I bet most of you are not thinking about qualitative research when you do. For me…
Summer is a time when many of us travel on vacation. However, I bet most of you are not thinking about qualitative research when you do. For me…
Liked by Adam Froman
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With one of my favorite leaders and mentors whom I had the privilege of working for/with, Steve Schlesinger! He was recognized for his contributions…
With one of my favorite leaders and mentors whom I had the privilege of working for/with, Steve Schlesinger! He was recognized for his contributions…
Liked by Adam Froman
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board Member
Marketing Research Education Foundation (MREF)
- 2 years 1 month
Education
The MREF is a high-profile, industry-wide initiative that involves researchers from every level of the marketing research industry across the globe. The foundation uses financial and human resources to provide the tools necessary to give children access to a quality education.
MREF funds go to projects that promise to improve education worldwide, seeking to unite researchers from around the world to help, whether through teaching, building a school, installing computer libraries or simply…The MREF is a high-profile, industry-wide initiative that involves researchers from every level of the marketing research industry across the globe. The foundation uses financial and human resources to provide the tools necessary to give children access to a quality education.
MREF funds go to projects that promise to improve education worldwide, seeking to unite researchers from around the world to help, whether through teaching, building a school, installing computer libraries or simply reading to children. -
Co-Chair, CEO Summit Canada
Insights Association
- 11 months
Science and Technology
The Insights Association has been hosting the CEO Summit since 2007, and we are excited to bring the CEO Summit to Toronto after its international debut in London last year. To co-chair and curate the event, Delvinia CEO Adam Froman and Methodify President Raj Manocia have teamed with Summit founders M/A/R/C President and CEO Merrill Dubrow and Schlesinger Group CEO Steve Schlesinger, guaranteeing a unique collaborative exchange advancing the business and practice of market and marketing…
The Insights Association has been hosting the CEO Summit since 2007, and we are excited to bring the CEO Summit to Toronto after its international debut in London last year. To co-chair and curate the event, Delvinia CEO Adam Froman and Methodify President Raj Manocia have teamed with Summit founders M/A/R/C President and CEO Merrill Dubrow and Schlesinger Group CEO Steve Schlesinger, guaranteeing a unique collaborative exchange advancing the business and practice of market and marketing research, intelligence and data analytics/science for every attendee. Given this dream team, Canadian insights leaders will benefit from provocative discussions with colleagues, industry leaders and, as always, special guests. It is a special Summit you don’t want to miss.
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Board Member
Council of Canadian Innovators | Conseil Canadien des Innovateurs
- 6 years 1 month
Politics
A non-profit organization dedicated to helping high-growth Canadian technology firms scale up globally. As Canada’s business council for a 21st century economy the Council is made up of CEOs from Canada’s most promising technology companies. The Council’s position is to promote, share, and collaborate with public policy leaders on key policy levers to optimize the growth of Canada’s innovation-based sector
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Committee Member ISO 2025 Mirror Committee
Standards Council of Canada (SCC)
- 4 years 7 months
Science and Technology
The Standards Council of Canada (SCC) is a federal Crown corporation with the mandate to promote efficient and effective standardization in Canada. Located in Ottawa, SCC has a Governing Council comprised of up to 13 members and a staff of approximately 90. The organization reports to Parliament through the Minister of Innovation, Science and Economic Development Canada and oversees Canada’s national standardization network.
While a Mirror Committee as a whole has defined…The Standards Council of Canada (SCC) is a federal Crown corporation with the mandate to promote efficient and effective standardization in Canada. Located in Ottawa, SCC has a Governing Council comprised of up to 13 members and a staff of approximately 90. The organization reports to Parliament through the Minister of Innovation, Science and Economic Development Canada and oversees Canada’s national standardization network.
While a Mirror Committee as a whole has defined responsibilities and is composed of various stakeholders, committees are made up of Members, and it is these individuals who are essential to the successful completion of standardization projects.
As a member of Canada's SMC/ISO/TC225 Market, Opinion, and Social Research Mirror Committee, the committee represents Canada as one of more than 20 countries on ISO/TC 225 and to ensure Canadian marketing, opinion, and social research interests are fairly represented in the global arena.
Responsibilities are to review, revise, and update standards, including ISO 26362, ISO 20252, and ISO 19731, to ensure they reflect high standards of quality and remain relevant in the technologically evolving research industry.
http://www.iso.org/iso/standards_development/technical_committees/other_bodies/iso_technical_committee.htm?commid=324087 -
Founder and Chair
Centre for e-Democracy
- 9 years 11 months
Education
The Centre for e-Democracy is a charitable organization dedicated to initiating, translating and disseminating research and knowledge on the impact of digital technologies on politics and democracy.
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Industry Partner
CDO Partnership
- 5 years
Science and Technology
Creating Digital Opportunity (CDO) is a research partnership designed to produce the knowledge required to assist Canada in moving toward global competitive advantage by increasing the knowledge base needed to form effective policies. The partnership, including over 20 investigators at 16 universities across Canada and thirteen committed partner firms, cities and organizations, proposes to answer the question: how can Canada best respond to the challenges posed by a rapidly changing digital…
Creating Digital Opportunity (CDO) is a research partnership designed to produce the knowledge required to assist Canada in moving toward global competitive advantage by increasing the knowledge base needed to form effective policies. The partnership, including over 20 investigators at 16 universities across Canada and thirteen committed partner firms, cities and organizations, proposes to answer the question: how can Canada best respond to the challenges posed by a rapidly changing digital landscape, while benefiting from emerging opportunities to promote our economic prosperity?
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Technology Advisory Group Member
Kids Help Phone
- 3 years 6 months
Children
Providing strategic guidance and support to the Kids Help Phone on their technology and digital initiatives.
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Board Member
Canadian Opera Company
- 8 years 3 months
Arts and Culture
The Canadian Opera Company is Canada's largest Opera Company and the 3rd largest in North America.
As a member of the board of directors, Adam led the vision for the COC on how digital technologies can enhance the Opera experience for their audience. Delvinia is also the Digital Marketing Sponsor of the COC. -
Chair, Research Agency Council (RAC)
Marketing Research and Intelligence Association
- 2 years 1 month
Science and Technology
The Research Agency Council (RAC) considers issues specific to the operation of MRIA's corporate research agencies. In particular, RAC:
Formulates and recommends policy and actions connected to the operation of research agencies in Canada (e.g. response rates)
Provides research agencies with a voice on the MRIA board
Oversees the Research Registration System and sets annual volume discounts for member firms to economically register their surveys (a requirement of corporate…The Research Agency Council (RAC) considers issues specific to the operation of MRIA's corporate research agencies. In particular, RAC:
Formulates and recommends policy and actions connected to the operation of research agencies in Canada (e.g. response rates)
Provides research agencies with a voice on the MRIA board
Oversees the Research Registration System and sets annual volume discounts for member firms to economically register their surveys (a requirement of corporate membership)
Oversees the Gold Seal certification process to verify that those designated with the Gold Seal continue to uphold the quality standards assigned to this designation
Oversees the financial health of the industry through monthly revenue reporting and an annual survey of all member agencies in Canada on business trends, salary levels, etc. -
Board Member
Marketing Research and Intelligence Association
- 2 years 1 month
Science and Technology
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 2,000 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry…
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 2,000 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.
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Director, Research Agency Council (RAC)
Marketing Research and Intelligence Association
- 4 years 7 months
Science and Technology
Represent the interests of Canadian Research Agencies within the MRIA
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Mentor, Skule Mentorship Program, Faculty of Applied Science and Engineering
University of Toronto
- 2 years 3 months
Education
The mentorship program runs from October through March. Mentors are carefully matched with a student based on similar career interests and goals as indicated on both mentor and student application forms. Meeting frequencies are determined between the mentor and the student, as are the learning objectives of the mentoring relationship.
As a mentor, you will have the opportunity to:
- Contribute to the personal and professional development of future leaders
- Ensure students pursue…The mentorship program runs from October through March. Mentors are carefully matched with a student based on similar career interests and goals as indicated on both mentor and student application forms. Meeting frequencies are determined between the mentor and the student, as are the learning objectives of the mentoring relationship.
As a mentor, you will have the opportunity to:
- Contribute to the personal and professional development of future leaders
- Ensure students pursue appropriate career paths and are “job-ready”
- Become involved with the Faculty in a practical role
- Receive recognition for your experience and update your knowledge
- Learn about current curriculum and academic trends
- The mentor and student will agree to:
- Set a meeting schedule with at least two meetings between October and March and email or telephone calls in-between
- Participate in an evaluation process of the program at the end of the program -
President
Interactive Multimedia Arts & Technologies Association
- 5 years 3 months
Science and Technology
The Interactive Multimedia Arts & Technologies Association was Canada's first and largest not-for-profit association dedicated to bring together the digital industry in Canada. As President, Adam led the organization to support the development of the industry, including having monthly meetings with over 500 attendees, appearing in front of the CRTC during the CRTC Convergence Hearings, and advising various industry media industry associations, telecommunications and media companies about the…
The Interactive Multimedia Arts & Technologies Association was Canada's first and largest not-for-profit association dedicated to bring together the digital industry in Canada. As President, Adam led the organization to support the development of the industry, including having monthly meetings with over 500 attendees, appearing in front of the CRTC during the CRTC Convergence Hearings, and advising various industry media industry associations, telecommunications and media companies about the future of multimedia in Canada
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Mentor
Together 2021
- Present 3 years 8 months
Education
The Schulich School of Business has partnered with Startup India (Government of India) to organize an amazing new Entrepreneurship Bootcamp and Venture Competition – Together 2021.
This program features 100 student entrepreneurs from 17,700 + academic institutions across India, 150 + Schulich Masters & MBA students, 100 + Innovation Economy Leaders from India and Canada, and leading global organizations all rallied towards a common goal – tackling seven pressing challenges in the realm…The Schulich School of Business has partnered with Startup India (Government of India) to organize an amazing new Entrepreneurship Bootcamp and Venture Competition – Together 2021.
This program features 100 student entrepreneurs from 17,700 + academic institutions across India, 150 + Schulich Masters & MBA students, 100 + Innovation Economy Leaders from India and Canada, and leading global organizations all rallied towards a common goal – tackling seven pressing challenges in the realm of sustainability and social entrepreneurship!
More than 100 Innovation Economy Leaders from both Canada and India will come as mentors to inspire the next wave of students and bolster entrepreneurial connections between the two nations
Honors & Awards
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Insights Association Entrepreneurial Spirit Award.
Insights Association
The Entrepreneurial Spirit Award competition was open to all CEO Summit attendees. To enter, companies were asked to explain, in 500 words or less, how they drive their company with an entrepreneurial spirit. The top applicants got to share their story with the Summit audience, who then voted for the winner.
Our CEO Adam Froman was honoured by the Insights Association as the winner of the inaugural Entrepreneurial Spirit Award in celebration of inspiring entrepreneurs who are the agents…The Entrepreneurial Spirit Award competition was open to all CEO Summit attendees. To enter, companies were asked to explain, in 500 words or less, how they drive their company with an entrepreneurial spirit. The top applicants got to share their story with the Summit audience, who then voted for the winner.
Our CEO Adam Froman was honoured by the Insights Association as the winner of the inaugural Entrepreneurial Spirit Award in celebration of inspiring entrepreneurs who are the agents of positive change in our industry. The award was in recognition for his remarkable entrepreneurial journey and leadership over the past year. -
2016 Innovator of the Year - Bronze Stevie Winner
Stevie Award - The International Business Awards
Stevie Award - Innovator of the Year: recognizing the individual who's contributed most to innovation, within their organization and/or industry, since the beginning of 2015.
The Stevie® Award trophy is one of the world's most coveted prizes. Since 2002 the Gold Stevie Award has been conferred for achievement in business to organizations and individuals in more than 60 nations.
About the Stevie Award
The name Stevie is taken from the name Stephen, which is derived from the…Stevie Award - Innovator of the Year: recognizing the individual who's contributed most to innovation, within their organization and/or industry, since the beginning of 2015.
The Stevie® Award trophy is one of the world's most coveted prizes. Since 2002 the Gold Stevie Award has been conferred for achievement in business to organizations and individuals in more than 60 nations.
About the Stevie Award
The name Stevie is taken from the name Stephen, which is derived from the Greek for "crowned."
The Grand Stevie is approximately 16 inches tall, and is hand-cast and finished in 24-karat gold.
The crystal pyramid held aloft by Stevie represents the hierarchy of human needs, a system often represented as a pyramid that was developed in the 1960s by psychologist Abraham Maslow, who observed that after their basic needs are met, human beings seek the esteem of their peers. -
2016 Telfer School of Management Award for Private Sector Innovation and Leadership in Advanced Technology.
Canadian Advanced Technology Alliance (CATAAlliance)
The Private Sector Innovation and/or Leadership in Advanced Technology Award is presented to an individual from the private sector in recognition of outstanding technological innovation and corporate leadership which has significantly expanded the frontiers of Canada's advanced technology industry. The recipient must have demonstrated consistent innovation and leadership skills resulting in the creation and international acceptance of significant world-class products and/or the establishment…
The Private Sector Innovation and/or Leadership in Advanced Technology Award is presented to an individual from the private sector in recognition of outstanding technological innovation and corporate leadership which has significantly expanded the frontiers of Canada's advanced technology industry. The recipient must have demonstrated consistent innovation and leadership skills resulting in the creation and international acceptance of significant world-class products and/or the establishment and development of a major advanced technology company or companies that have withstood the test of time. Contributions to achieving a more competitive investment climate in Canada will also be taken into account.
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2014 Award of Outstanding Merit:
Market Research & Intelligence Association
The MRIA Award of Outstanding Merit recognizes conspicuous and sustained service to or on behalf of MRIA or the marketing, survey and public opinion research industry/profession.
Such sustained service may have been rendered to MRIA (or one of its predecessor Associations; or some combination thereof); to related industry/professional groups; or to the community and society generally.
The uppermost evaluation criterion will be the degree to which the nominee's sustained service…The MRIA Award of Outstanding Merit recognizes conspicuous and sustained service to or on behalf of MRIA or the marketing, survey and public opinion research industry/profession.
Such sustained service may have been rendered to MRIA (or one of its predecessor Associations; or some combination thereof); to related industry/professional groups; or to the community and society generally.
The uppermost evaluation criterion will be the degree to which the nominee's sustained service has enriched the benefits/experience enjoyed by MRIA members and/or enhanced the industry/profession's image and reputation. -
Outstanding Achievement Award
2010 Canadian New Media Awards - Award for Outstanding Achievement in the Canadian Digital Industry
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Happy Global Focus Group Day!! We ❤️ #facetofacemrx Dr. Saul Ben-Zeev pioneered focus groups from an academic setting to the corporate world in…
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At our recent Payments Canada Summit, here are my remarks, and a call to action to build on our Team Canada approach to deliver a real time rail that…
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I am very proud that the Own Innovation team and I have been recognized by IAM #Patent1000 as global IP experts. Truly grateful for the fantastic IP…
I am very proud that the Own Innovation team and I have been recognized by IAM #Patent1000 as global IP experts. Truly grateful for the fantastic IP…
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Economic backdrop for further rate cuts continues to build. The economy is shedding jobs (slightly), unemployment edging higher and inflation…
Economic backdrop for further rate cuts continues to build. The economy is shedding jobs (slightly), unemployment edging higher and inflation…
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🎉 Exciting Announcement 🎉 The Ontario Jewish Startup Network and ChaiTech Accelerator have officially launched. Our kick-off event was a massive…
🎉 Exciting Announcement 🎉 The Ontario Jewish Startup Network and ChaiTech Accelerator have officially launched. Our kick-off event was a massive…
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I am thrilled and honored to be joining McGill University as Vice-President, Research and Innovation. Our society faces unprecedented challenges…
I am thrilled and honored to be joining McGill University as Vice-President, Research and Innovation. Our society faces unprecedented challenges…
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