📈 Braeden Matson-Jones

Prospects decide in seconds if your message matters, so generic messaging is a conversion killer. Your homepage must be clear and accessible. The less someone needs to think or do, the better. A case in point is Fizz, a new mobile carrier in Canada. The homepage messaging is: Try the other side. We do things differently here. Everything happens online and when it comes to your plan, you’re in the driver’s seat 24/7. What does the "other side" mean to a prospect? Why would they care if Fizz does "things differently"? And why does it matter that I'm in "driver's seat 24/7"? Granted, there is a button "Mobile plans" below the homepage messaging but it's secondary player. The homepage "hero" section doesn't deliver. It's not until you visit the "Why Fizz" page that you see messaging about "fair prices" and "great savings," which matter in Canada's over-priced mobile phone market. It is an example of a company not putting its value proposition in the spotlight. To be fair, Fizz does a good job of highlighting benefits below the hero image on the homepage, which make it clear how it delivers for customers. If you're a new player without brand awareness, first impressions matter. You need to deliver your story right away and make sure it resonates. #messaging #brandpositioning #websitedesign #marketing #mobile   ----------------------------------------- I'm doing a workshop on May 10 at noon EST on how companies can optimize their homepages to drive more clicks and conversions. The link to register is in the comments.

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The latest Google Ads updates were announced today at Google Marketing Live, and we’re here to break it down for you. Head over to our blog post from Phillip Thune, CEO, as he discusses what these updates mean for you, how you can optimize your campaigns, and leverage insights from Adthena. We dive into: 🤖 AI Overviews with Ads: A match made in marketing heaven 🔎 Interactive Search Ads: AI recommendations at your fingertips 💪 Building strong First-Party-Data foundations 🤓 And many more Get the latest in the blog: https://lnkd.in/ebRKE9sN

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SEO Agencies in Canada https://overpowered.pro/ Recruiting a SEO company in Toronto can assist you with doing SEO the correct way. SEO specialists know every one of the tips and deceives to assist with looking through motors see that your website has valuable, fascinating substance for individuals. They comprehend how web indexes work and how to get your webpage more snaps and guests from query items. SEO takes time and you want to continue to do it to remain high in rankings. A SEO company accomplishes this work for you so you can zero in on your business.

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Long tail keywords might have lower search volume, but they often signal higher purchasing intent 💰 Tune into Part 2 to understand why search intent is key to choosing the right keywords for your content! 👉 https://lnkd.in/ewbMqzQN #cpd #cpdaccreditation #podcast #seo #seotips #seostrategy

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🎯 Boost Your Business in 2024 with Expert PPC Management! 🚀 Looking to elevate your online presence and drive targeted traffic to your website? Dive into Louisa Wade's latest blog post, "PPC Management: The Ultimate Guide," to discover how tailored PPC strategies can transform your business. From niche industries to competitive markets, our expert team at Add People ensures your ads reach the right audience, maximising conversions and revenue. 🌐 Read now to learn: - The essentials of effective PPC management - How SMEs can outcompete larger brands with smart keyword targeting - The critical role of personalised ad creation and continuous optimisation Ready to see your business grow? 📧 consult@addpeople.co.uk for a free appraisal 🔗 Read it here: https://lnkd.in/gRsR9-S9 #PPCManagement #DigitalMarketing #BusinessGrowth #AddPeople

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60-Second SEO: Hootsuite is an excellent case study of how to build topical authority around queries that matter. One of the biggest use cases of the Hootsuite platform is that it allows you schedule cross-platform social media posts. If you're posting the same content to LinkedIn, X, Instagram etc, you can do that with the Hootsuite platform. Hootsuite's SEO and content team have clearly aligned on this strategy and have worked to built topical authority around the topic of "scheduling in social media". They've created landing pages and articles around every possible use case including: 1. Schedule Social Media Posts 2. Schedule LinkedIn Posts 3. Schedule Facebook Posts 4. Schedule Instagram Posts 5. Schedule Pinterest Posts This ensure that no matter what platform a user is looking for, they have content that can be served to help that user. This helps them have articles that connect with different search journeys and as a whole helps them built topical expertise in this area.

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Rapid shifts in AI, licensing deals with Reddit, and algorithm updates have caused the SERP landscape to undergo some dramatic changes this year 😳 Learn how Foundation Marketing uses STAT to stay on top of these changes and help brands thrive: https://bit.ly/4eLUY4X

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I’ve written blog posts that have converted to *millions* in revenue. 💫 I’ve also written hundreds of blog posts that didn’t generate a single dollar in pipeline — At least not based on a narrow review of the conversion data. But if you zoom out a little on some of those sites, you’ll start to see that the “low performing” posts were often doing the work that made that star post appear to convert so effortlessly. Those kinds of posts build up the site authority on that topic with the search algorithms. They also represent micromoments of brand building with people who were learning about a topic but weren’t quite ready to raise their hands to talk to sales. #GenAI search is going to make it more important than ever to consider your entire content ecosystem. Luckily, genAI tools are also making it easier than ever to understand the relationships in that ecosystem. But what does all that mean for how we structure and run our content teams? Which tools deserve a place in our budget request for next year? What skills do we need to pick up ourselves or hire for? I’m walking through a framework to answer those questions in tomorrow’s Rep Cap webinar. Link to register in the comments! #contentmarketing #SEO #b2b #ai #cmo #contentstrategy

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Revamp your Google Ads strategy with the power of PPC audits! Discover how regular reviews can skyrocket visibility, boost conversions, and elevate revenue. It's time to optimize and transform. https://bit.ly/3y74QoV #PPCAudit #GoogleAds #DigitalMarketing #AdStrategy #ConversionBoost #RevenueGrowth 🚀

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Buffer now supports post engagement analytics for LinkedIn Profiles! As a big user of LinkedIn, this is a feature I've been waiting to get my hands on. Now I can do everything from planning and creating my content, to scheduling and analyzing performance - all from one dashboard. Check out our full LinkedIn capabilities on the link in the first comment below: #social #socialmedia #marketing

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Stop stressing over keyword optimization and instead learn why focusing on solutions and user benefit is key to SEO success. https://lnkd.in/d__Qx6Db #SEO

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A question we get asked all the time is, "How do Google Ads work"? The straight-line answer is a highly complex algorithm, but let's break down what that algorithm looks at. For this post, we'll look at the most common type of Google Ad: Search Ads. These are the "Sponsored" websites you see on Google. With Search Ads, everything begins with your ad copy. This is the text displayed along with your website within Google search. It needs to be grammatically correct & contain keywords (aka phrases) that potential customers might search for when looking for something your business offers. Next is your website. It's important that the page your ad leads to is relevant to the ad you're displaying on Google & that your website is well-optimized (up to date). Otherwise, Google won't rank your ad highly, & customers who click your ad will back right out if they don't see what they were expecting when they clicked the ad. The final point we'll cover is your ad budget, commonly known as your bidding strategy. Let's say you & a competitor are both running identical ads; your ad copy contains relevant keywords, & your websites are properly optimized. Google then holds an auction; whoever bids the most money gets first place. Bidding strategies can get complicated quickly, but the basic concept is that if you set a budget of $5 per day & your competitor sets a budget of $10 per day, your competitor's ad will almost always appear before yours. Though your competitor is spending more on ads, they will see a better ROI on their ad spend than you will because more qualified customers will see & interact with their ad before they ever see yours. What we've covered in this post is just the tip of the iceberg when it comes to Google Ads, which is why we have an entire department dedicated to ads management. If you're ok with burning some cash to learn how to effectively run Google Ads for your business, be our guest. Otherwise, click the link in our bio & let Mennr run the show for you. . . #GoogleAds101 #mennr #mennrtech #OnlineAdvertising #DigitalMarketing #PPC #CustomerEngagement

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SEO pricing in Canada varies dramatically by region, agency, and the type of service needed. Here are the current price ranges for SEO costs in Canada for 2024. #seo #canada #seocanada

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