Chris Goward

Vancouver, British Columbia, Canada Contact Info
9K followers 500+ connections

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About

In 2021, I sold Widerfunnel, the company I created as a different kind of agency, with a…

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Experience & Education

  • Conversion

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Volunteer Experience

  • Giving What We Can Graphic

    Board Member

    Giving What We Can

    - Present 5 months

    Organizing the Canadian charitable society.

  • Big Brothers Big Sisters of Canada Graphic

    Big Brother

    Big Brothers Big Sisters of Canada

    - Present 11 months

    Children

  • Co-Founder

    EPIC Mastermind Forum

    - Present 5 years 5 months

    Economic Empowerment

  • Founder Institute Graphic

    Business Mentor

    Founder Institute

    - 2 years 2 months

    Economic Empowerment

    I share what I've learned about entrepreneurship with new founders.

  • Entrepreneurs'​ Organization Graphic

    Business Mentor

    Entrepreneurs'​ Organization

    - 5 years 2 months

    Economic Empowerment

  • BCIT School of Business Graphic

    Advisory Board Member

    BCIT School of Business

    - 4 years 8 months

    Education

    Provide industry advice to the BCIT Marketing Program on curriculum changes.

  • Board Member: Education

    BC Direct Marketing Association

    - 4 years

    Education

  • Founder & President

    BC Association of Interactive Marketers (BCAIM)

    - 3 years

    Education

Publications

  • Marketing Foundations: Value Proposition Development (Online Video Course)

    Lynda

    Your value proposition—which clearly defines what makes your offering unique and motivates prospects to buy—is one of the most crucial components of your marketing. In this course, join Chris Goward as he walks through how to craft a great value proposition.

    See publication

  • Marketing Foundations: Personalization (Online Video Course)

    Lynda.com / LinkedIn Learning

    Personalization is a popular topic in marketing for a good reason. It works... except when it doesn’t. Knowing the techniques for creating a professional personalization program will make a huge difference in your results. This course will show you how.

    Free 10-day trial signup: http://bit.ly/1xpremy

    See publication

  • Conversion Rate Optimization Fundamentals (Online Video Course)

    Lynda.com

    Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. In this online video course, expert author Chris Goward reveals proven methods, frameworks, and tips for maximizing your website goals.

    Free 10-day trial signup: http://bit.ly/1xpremy

    See publication

  • You Should Test That! : Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Improving Websites

    Wiley Sybex

    The book that redefined Conversion Optimization!

    "If you want to create massive advancements in your business and drive more sales, you have to read You Should Test That!"
    —Neil Patel, co-founder KISSmetrics,Crazy Egg and Quicksprout

    "Before the Web, non-targeted advertising ruled and creative people dominated marketing. But as Chris Goward shows, the Web allows for infinite data analysis, driving success to those who test. Guess what? The quants are now the most important…

    The book that redefined Conversion Optimization!

    "If you want to create massive advancements in your business and drive more sales, you have to read You Should Test That!"
    —Neil Patel, co-founder KISSmetrics,Crazy Egg and Quicksprout

    "Before the Web, non-targeted advertising ruled and creative people dominated marketing. But as Chris Goward shows, the Web allows for infinite data analysis, driving success to those who test. Guess what? The quants are now the most important people on your marketing team."
    —David Meerman Scott, bestselling author of The New Rules of Marketing & PR

    Conversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP and many other fast-growth companies and startups.

    You’ll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.

    • Prioritize where and what to test on your websites and landing pages for maximum revenue lift
    • Master all testing types, including multivariate, A/B/n, and split path
    • Evaluate the key analytics reports—essential to understanding where you are now
    • Create a conversion optimization strategy aligned with your business and marketing goals, and get your team on board
    • Test for relevance, clarity, urgency, and other key factors in the Landing Page Influence Function for Tests (LIFT™) Model
    • Follow compelling case studies and learn how to emulate their success

    Buy it on Amazon: http://amzn.to/13j9MxR

    See publication

Projects

  • Scaling Experimentation at Dollar Shave Club

    -

    In highly competitive consumer environments, you need an. As an innovative brand, Dollar Shave Club learned that an early lead still required an experimentation-led customer experience strategy to drive new customer acquisition.

    Other creators

  • Conversion Optimization for Iron Mountain

    -

    For more than three years, Widerfunnel was testing and optimizing the conversion rates for Iron Mountain’s most important marketing touch-points. The result has been massive lift in lead generation conversion rates across all of their web properties.

    Other creators

  • B2B Landing Page Optimization for SAP

    -

    SAP, a B-to-B software company with strict branding guidelines, had to handle internal graphical restrictions and used Conversion Rate Optimization by WiderFunnel to redesign their key landing pages and generate a much improved lead generation conversion rate.

    Other creators

  • UX optimization for EA Sports™ increases new player signups

    -

    Widerfunnel's redesigned sign-up flow allows EA SPORTS™ online game to reach player growth goal. Testing redesigned sign-up flows delivers more registrations and insights into how gamers interact with online registration processes.

    Other creators

Honors & Awards

  • Top 50 fastest-growing companies in B.C. | 2017

    Business in Vancouver

    WiderFunnel is listed #43 on the Top 100 fastest-growing companies in British Columbia in 2017, ranked by percentage growth in revenue between 2012 and 2016.
    https://www.biv.com/datatables/top-100-fastest-growing-companies-in-bc-in-2017-2/

  • Forty Under 40 | 2015

    Business In Vancouver

    https://www.biv.com/article/2015/12/chris-goward/

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