About
Articles by Avishek
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Top 5 "Challenges" for newcomers to Canada
Top 5 "Challenges" for newcomers to Canada
By Avishek Sarkar
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Does start-up experience give you an edge in today’s business environment?
Does start-up experience give you an edge in today’s business environment?
By Avishek Sarkar
Contributions
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What does a product demonstrator do?
ALWAYS focus on distinctive competencies! A product demo very quickly starts sounding like "also ran" when the demonstrator talks about everything that the competition is already doing. Talk about why you are First, Best, and/or Only to do something that matters to your audience segment!
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What does a product demonstrator do?
In my experience, the most important skill is storytelling. A product demo that is mostly technical/devoid of a story around how the product solves buyer/use problems sounds like this: Click Here => Go to this page => et voila....it's BORING and 100% of the time will not generate engagement, Instead, tie every action to how it helps solve a user's tactical challenge or drive buy's strategic goals. For example, an ML model that recommends actionable steps could be linked to how it helps save buyers $$/reduce cost, improves employee engagement, etc. For users, it could be about convenience/ease of use and time-saving.
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You’re conducting market research. How can you get the most valuable insights from focus groups?
In my experience, this is the most important step where you must address the Wats In It For Me (WIFM) of the participants to drive engagement. Educate the participants before they confirm participation, during the sessions, and after the session has ended. Sometimes the participants feel pressured to participate as they have an excellent relationship with the Sales Rep/Customer Success Manager. The PM/PMM needs to enable the internal teams (Sales/Customer Success) with a talk track about how the discussion relates to solving a pain point that the customers face in their role. If the sessions include a product demo, enable the team with a demo talk track built on a storytelling approach (rather than click here/there..do this/that).
Activity
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ATTN!!! We're bursting our Marketing org at Relay and have EIGHT open roles across Content, Product Marketing, Growth and Brand 😱 We're setting…
ATTN!!! We're bursting our Marketing org at Relay and have EIGHT open roles across Content, Product Marketing, Growth and Brand 😱 We're setting…
Liked by Avishek Sarkar
Experience & Education
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Consultant - Product
View Avishek’s full experience
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Licenses & Certifications
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Pragmatic Marketing Certification - Foundation
Pragmatic Institute (Pragmatic Marketing + TDI)
Issued -
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Volunteer Experience
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Development Research Consultant
Tomorrow's Foundation
- 4 months
Children
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Publications
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Deficit in learning achievement levels of children studying in KGBVs (350 children) and PCs (2300 children) of South Bastar
Tomorrow's Foundation and UNICEF – Chhattisgarh
The deficit in learning achievement levels of children studying in KGBVs (350 children) and PCs (2300 children) of South Bastar, estimating the training needed before mainstreaming them into age-appropriate grades.
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The extent of inter & intra-state seasonal migration of families from Jharkhand, resulting in out-of-school children & child labour
Tomorrow's Foundation, Association of Social & Human Awareness (ASHA), and Aid Foundation BHARATI, Netherlands
See publicationThe extent of inter & intra-state seasonal migration of families from Jharkhand, resulting in out-of-school children & child labour; the research paper with findings (based on survey of 9000 children) has been submitted to the state government, resulting in identification of areas where seasonal hostels need to be established.
Projects
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Consulting Project with Schneider Electric - Recommend Business Development strategies for Demand Side Management
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See projectStrategic Consulting, including developing value proposition & business development strategy.
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Academic Project with Associate Professor (Marketing) - Determine the role of Social Media in Crises Management
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- Defined the role that Social Media currently plays in Crises Management by interviewing Crises Managers from leading multi-national organizations across different industries.
- Researched existing literature on Crises Management and Web 2.0 Marketing to propose innovative social media strategies in Crises Management.Other creators -
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Disneyland Paris - Recommended Social Media Marketing strategies
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Audited existing online communities and social media data, recommending social media strategies to collect segmented data for online Marketing campaigns.
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Fetchdog.com - Recommend SEO Strategies
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Recommended Web 2.0 Marketing strategies to Fetchdog.com, a young American startup in the dog accessory industry, to improve their online traffic & conversion rate, increasing customer satisfaction and generating higher revenues.
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Pro-bono Consulting Project with UNESCO, Paris
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- Proposed business strategies to enter the Greetings Card Segment of Personal Stationery Industry of India, determining the size of the Greetings Card market and recommending the most effective distribution channels.
- Determined the long-term potential of the Indian market and proposed a framework for selecting potential partnersOther creators -
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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Hindi
Native or bilingual proficiency
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Bengali
Native or bilingual proficiency
Organizations
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HEC Net-Impact Social & Sustainable Business Conference
Organizer - Keynote Speech
-- Organized keynote speech from Industry Leaders in the Not-for-Profit sector.
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HEC-Net Impact Social & Sustainable Business Conference
Organizer - Panel Discussions & Keynote Speaker
-- Managed Panel Discussion on “SUSTAINABILITY AND DEVELOPED VS DEVELOPING ECONOMIES”, a panel that included eminent speakers such as Kumara Narayanan (Director-Tata Consultancy Services, France), Robert Scheidig (L’Appel, Former Global Director Marketing IBM, Manager of non-profit activities in Chad), Preeti Sinha (African Financing Partnership & Syndications - African Development Bank) - Organized keynote speech from Industry Leaders in the Not-for-Profit sector.
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India Week - Cultural
Organizer
-Managed India Week, an event that was sponsored by India Tourism Office, Paris (Ministry of Tourism – Government of India). All programs as part of the week were conducted by members of the HEC MBA student community.
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Trishna - Management Games Meet
Manager - Communication
-- Managed PR & Communication with Press and other MBA Schools. Note: Awarded certificates by ICFAI Business School, Hyderabad for excelling in impromptu content development and for excellent work done in managing Trishna.
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