Wie sieht Ihre Checkliste für technische SEO-Audits aus?

The first thing I do at the beginning of the SEO analysis of a website is to crawl the site with a tool like Screaming Frog and check the overall status of the site. In this step, broken links, wrong redirects, 404 pages and structural errors are found. Then I go to the sitemap and start analyzing the sitemap and pages. The next step is the robots file and checking the access status of search engine robots to the site.

From my experience, sometimes a crawling tool might have difficulties crawling a website. It would then show just the main page and stop. There are usually 2 reasons for that: 1. Crawling of the website is disabled in its robots.txt, and your crawling tool respects it. How to solve: change the tool configuration to ignore robots.txt directives. This way, the crawling tool will be able to pass through the robots.txt. 2. Another reason why your crawler might not work is because the website you're trying to analyze is JavaScript-based. How to solve: configure your crawler to execute JavaScript so that it can "see" website content. Pro tip: with a JavaScript website, make sure that Google can crawl and index the content as well.

Performing a technical SEO audit is crucial for ensuring a website's backend is optimized for search engines. This involves checking crawl accessibility, site speed, mobile friendliness, security measures, canonicalization, structured data markup, indexation issues, URL structure, pagination, schema markup, internationalization, accessibility, server configuration, redirects, local SEO factors, and regular monitoring. Regular audits are essential for maintaining and improving search rankings.

Site Structure: - Review internal linking structure. - Assess URL parameters and URL length. - Optimize website hierarchy and internal linking. Mobile Friendliness: - Check for mobile responsiveness. - Verify mobile viewport settings. - Assess usability on mobile devices. On-Page SEO Elements: - Review meta tags (title, description, etc.). - Check heading structure (H1, H2, etc.). - Assess keyword optimization and content relevance Indexing and Crawling: - Verify website indexing status. - Check for crawl errors and blocked resources. - Assess robots.txt and XML sitemap functionality.

Crawling enterprise websites with over a million URLs requires robust and scalable tools. These can handle large volumes and ensure data integrity. Break your crawl into sections using XML sitemaps to make it manageable and to identify issues section-by-section. Maintain a balance between crawl depth and server load to avoid website slowdown. You may need to liaise with IT to increase crawl rate limits. Use APIs where available to access data efficiently. Regularly monitor your crawl's progress and performance. Lastly, ensure you're abiding by crawl-delay directives and robots.txt rules to respect the site's guidelines and maintain good relations with the site owner.

More than page speed I would call it "page performance" which includes speed and usability. You can specifically focus on metrics such as LCP, FID and keep on improving. If improved you will see the impact in rank as well as clicks. Both you can monitor using search console via the "Performance" report.

Since Google has sunsetted the Mobile-Friendly test tool as well as Mobile reports in the Google Search Console, the best ways to check mobile-friendliness these days are: - Lighthouse - Real user testing (e.g. use your phone) - Chrome Dev tools that will help you see how a website looks on different mobile devices

On-Page Optimization: 1. Review title tags, meta descriptions, and heading tags (H1-H6) to ensure they are unique, descriptive, and keyword-rich. 2. Analyze keyword usage and content relevance across your pages. 3. Check for duplicate content issues and implement canonical tags or other relevant solutions. 4. Optimize images with descriptive alt tags and proper file names.

10 Important On-Page SEO Checklist you should check when performing an On-Page Audit: 1. Meta Title Tag 2. Meta Description Tag 3. Heading Tag 5. Image Alt Tag/Image File Name/Image Format/Image Size 6. Page URLs 7. Internal Links 8. Duplicate Content/AI Content 9. Low Quality or Thin Content 10. Schema Markup

I like to split my technical SEO audits into three steps based on how search engines operate: crawling, indexing, and ranking. These are in order of importance. 1) Crawling: Ensuring search engines CAN crawl your website is crucial. Included in this stage are looking at robots.txt, crawling reports and analysis, sitemaps, pagination, site architecture, etc. 2) Indexing: This is making sure pages are actually getting into search engines' index. Meta robots, redirects, canonicals, content quality and much more play a role in this 3) Ranking: With crawling and indexing out of the way, we can now look at what technical issues are impacting rank: site speed, on-page, all that good day-to-day SEO stuff.