Was tun Sie, wenn die SEO-Strategie Ihres Unternehmens die Mitarbeiter nicht einbindet?

If your company's SEO strategy is not engaging employees, it's crucial to first define clear SEO goals and a compelling vision that aligns with the overall company objectives. Start by communicating the importance of SEO to the company's success and how it impacts various departments. Educate employees about SEO principles, tools, and best practices through training sessions or workshops to empower them to contribute effectively. Foster a culture of collaboration and open communication where employees feel encouraged to share ideas and insights related to SEO strategies. Implement regular feedback loops and performance metrics to track progress and recognize employee contributions

If your company's SEO strategy isn't engaging employees, consider fostering a culture of collaboration and education. Offer workshops or training sessions to help them understand the importance of SEO and how their roles contribute. Encourage feedback and ideas, making them feel valued. Also, ensure clarity on goals and how individual efforts tie into the overall strategy. Recognition for contributions can boost motivation. Overall, fostering understanding and involvement can make SEO a shared priority.

SEO is probably the last priority for most marketing departments and sometimes it’s surprising because if you check sales numbers most companies will find organic revenue to help more than 30% of their total sales. I think like all long term goal setting the SEO push should come from senior leadership.

Begin by understanding the overarching goals and objectives of the company. These goals may include increasing revenue, expanding market share, improving brand visibility, enhancing customer satisfaction, or achieving other strategic milestones.

If the company's SEO strategy isn't engaging employees, it's crucial to foster understanding and buy-in. Hold training sessions to educate employees on the importance of SEO and how it aligns with company goals. Encourage participation by soliciting ideas and feedback from team members. Showcase the impact of SEO efforts through regular updates and reports. Foster a culture of collaboration and recognition, celebrating wins and milestones achieved through SEO.

Not every employee is aware of what SEO is, what it does and how it helps in improving online presence. As a company, you should arrange training sessions and provide them with learning resources so they know how SEO works and why is the company investing in it. Without creating awareness, you cannot expect your employees to align with your goals. Educate them, inform them and make them aware of the potential results SEO can bring when done right.

One thing I have found helpful is to encourage employees to enroll in reputable online SEO courses or pursue industry-recognized certifications. Platforms like Semrush Academy, Moz Academy, and Google Digital Garage offer comprehensive training programs and certifications that can help the team gain a solid understanding of SEO principles and best practices.

Based on the company's goals, establish specific objectives for the SEO strategy. For example, if the company aims to increase online sales, the SEO objectives may include improving search engine rankings for key product pages, increasing organic traffic to the e-commerce website, and optimizing conversion rates.

Acredito que uma breve pesquisa de Benchmarking e uma olhadinha no ranking dos concorrentes, já sejam o suficiente para mostrar que para a empresa sobreviver, ela precisa se destacar da concorrência. Olhar para fora, muitas vezes é mais benéfico que olhar para dentro. As respostas da falta de engajamento dos colaboradores é um grande risco para a empresa. Se as pessoas amam o que fazem, dependem desse trabalho e a empresa em si, possui um valor agregado para a sociedade, é importante chamar a atenção dos envolvidos para a melhoria dos resultados.