🧠 "Processing ease" or "Cognitive fluency" is key in advertising. Our brains prefer simple, familiar information, leading to positive responses. Clear fonts, common words, and familiar faces enhance readability and impact. 💡 Our brains naturally prefer information with high „cognitive fluency“, leading to positive reception. Conversely, complex information can overwhelm our "auto-pilot" brain, making ads and brands less likeable because they require more cognitive effort to process. ⚖️ Simplicity drives the initial engagement, whilst complexity can foster deeper understanding over time - known as 'desirable difficulty'. With our brainsuite apps we can help you predict this processing ease for your own assets – both in visual and messaging! #Marketing #BrandRecognition #Advertising #CognitiveFluency #MarketingStrategy #Neuroscience #brainsuite #aimpower
aimpower
Softwareentwicklung
Creative Effectiveness at Scale. Informed by Neuroscience. Powered by AI.
Info
aimpower – the Future of Brand Management With "brainsuite", aimpower brings a unique SaaS platform to the market, which leverages the power of AI and automation to help brands to bring the most effective advertising to life and by this increase their marketing performance and RoI. In the complexity of our world, with so many touchpoints and channels, all marketers struggle to ensure creative quality, cut-through and brand activation. Traditional methodology as consumer research often tends to take too long or is too costly, without delivering actionable results. Making ad testing faster, better and cheaper and creative effectiveness objectively measurable is the holy grail of market research and brand management. “brainsuite” delivers the solution for this, making creative testing super-fast and easy by leveraging automation and AI pipelines that have been trained with millions and millions of human generated data points. The platform offers a unique set of tools to accurately predict consumer perception, brand activation and final impact on consumer behaviour. With results delivered in minutes, it accelerates insights processes and allows to test any creative assets for any touchpoint, from print to video, social to packs and even shelves in real-life and in eCommerce. By simply uploading an ad or a video to the platform, users get a read on all relevant aspects of the creative execution – from attention, over to memorability, branding and emotional response. All aggregated in an easy to digest dashboard. And it can be easily extended by finetuning our pipelines to understand the patterns of individual category and channel specifics. “brainsuite” is available for all major languages and allows for fast global scale. Our vision is, brainsuite becoming the one-stop access for advanced AI-tools in brand management and that it will empower marketers, brand leaders and creative teams across the globe to boost their marketing performance.
- Website
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http://www.aimpower.ai
Externer Link zu aimpower
- Branche
- Softwareentwicklung
- Größe
- 11–50 Beschäftigte
- Hauptsitz
- Hamburg
- Art
- Privatunternehmen
- Gegründet
- 2020
- Spezialgebiete
- Marketing Augmentation, Artificial Intelligence, Machine Learning, Deep Learning, Market Research, Brand Management, Neuromarketing, Behavioural Science, Marketing Success Prediction, Communication Effectiveness, SaaS und Software as a Service
Produkte
![Hier klicken, um brainsuite anzuzeigen]()
brainsuite
Software für das Markenmanagement
brainsuite - das digitale Konsumentengehirn Die brainsuite ermöglicht die Simulation aller für die Werbemittel-Effektivität relevanten Prozesse im Konsumentengehirn. Die von uns entwickelten Tools basieren auf diesem digitalen Konsumentengehirn. Sie ermöglichen Ihnen nicht nur die Beschleunigung Ihrer Prozesse, sondern auch eine Maximierung Ihrer Werbemitteleffektivität.
Orte
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Primär
Wegbeschreibung
Postfach 20 23 36
Hamburg, 20216, DE
Beschäftigte von aimpower
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Matthew Barwell
NED I ASA Board and Council Member I Trustee I Advisor I Mentor I Former CMO and Sustainability Leader
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Julia Saswito
CMO / Growth & Strategy @aimpower #Artificial Intelligence #Brand Management #Creative Effectiveness #Digital Experience
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Mhairi McEwan
Board Advisor, Trustee, Executive Coach (ICF, ACC;AC), Mentor & Leadership/Brand/Capability Consultant
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Munique R.
M.A. I Product Marketing Manager I B2B I SaaS I AI
Updates
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Schonmal was von der "Implementationslücke" gehört? Im Interview erzählt unser CEO Peter Krause was ihn und Dr. Dirk Held & Dr. Christian Scheier dazu bewegt hat aimpower zu gründen.
In der Serie 'Durchstarten' stellen wir junge Unternehmen vor und befragen deren Macher zu ihrer Geschäftsidee. Dieses Mal: das Marketing-Tech-Start-up Aimpower aus Hamburg, das die KI-basierte SaaS-Plattform Brainsuite entwickelt hat. Peter Krause, CEO und Co-Founder von Aimpower, beanwortet unsere Fragen zu Erfolgen, Herausforderungen, Learnings, Vorbildern und vielem mehr. 🔗 Den Artikel lesen Sie über den Link in den Kommentaren! #markenführung #markenstrategie #markenpraxis #startup
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Introducing Pack+Shelf! 🎨📦 Our newest solution, Pack+Shelf, is here to transform how you evaluate and optimise packaging designs. What Pack+Shelf Offers: 🔍 Early Optimisation and Consumer Testing: Refine designs early with actionable insights. ⚡ Faster Feedback: Accelerate development with quick, iterative improvements. 🤝 Brand Consistency: Ensure your new products are recognisable 📊 Competitive Edge: Benchmark against your competitors for maximum impact and distinctiveness. Empower your brand with data-driven decisions and ensure your packaging stands out on the shelf. Book a demo and discover how Pack+Shelf can benefit your brand today! 🚀 #aimpower #PackagingInnovation #Innovation #PackagingDesign #RetailSolutions #ProductLaunch #PackAndShelf #BrandManagement #MarketResearch #brainsuite
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Exciting News! 🚀 We are thrilled to announce the upcoming launch of our latest innovative solution, Pack+Shelf, designed to revolutionise packaging effectiveness in the retail environment. Key Highlights: 🔍 Market Research: Extensive research and competitive analysis to ensure top-notch performance. 👥 Target Personas: Tailored for brand and category managers to optimise product placement and consumer engagement. Read more about our newest solution in our latest press release and stay tuned for more updates! 🎉 #PackagingInnovation #Innovation #PackagingDesign #RetailSolutions #ProductLaunch #PackAndShelf #BrandManagement #MarketResearch #brainsuite
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Live from IIEX Europe in Amsterdam! 🌍✨ Join us as we unveil our newest groundbreaking solution that enhances packaging effectiveness and shelf presence at the same time. Event Highlights: 🎬 Product Launch: Be the first to experience our newest development at our booth! 💡 Expert Insights: Learn from Julia Saswito about AI-Insights for Shopper Marketing and Category Management 26.05. at 11:50 a.m. on the green stage. 🤝 Networking Opportunities: Connect with likeminded industry leaders and professionals. Don't miss out on this opportunity to be the first to learn about pack + shelf! 🚀 P.S.: For those who are missing out on IIEX - stay tuned and wait for tomorrow's update! #PackagingInnovation #Innovation #PackagingDesign #RetailSolutions #ProductLaunch #PackAndShelf #BrandManagement #MarketResearch #brainsuite
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✨ The Eye is Not a Camera: Boost Brand Recognition with Peripheral Vision 💡Most assets are viewed peripherally, without direct focus. Recognisable peripheral elements can significantly increase brand activation and mental availability. Without them, one risks losing the consumer's attention altogether. ❗Make sure your brand stands out from a distance. Our solution, brainsuite, improves visibility by allowing you to assess the impact of your asset when it is not viewed directly. 🗝️It simulates peripheral vision to see if critical elements, such as logos and messages, attract attention outside the direct line of sight. How to Improve Your Assets: Use high contrast and bold shapes. Place critical messages where they can be noticed peripherally. Opt for bold colours and large fonts for visibility from a distance. Make your brand unforgettable from every angle with brainsuite! 🥳 #PackagingDesign #PeripheralVision #BrandRecognition #MarketingStrategy #brainsuite #BrandActivation #ConsumerEngagement #DesignTips #aimpower
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aimpower hat dies direkt geteilt
⚽ Es ist EM-Zeit! ⚽ Wir laden Sie herzlich zu unserem nächsten BVM-Regionalabend am 19. Juni in Hamburg ein. Wir übertragen das Spiel Deutschland gegen Ungarn ab 18 Uhr und starten den Vortrag nach dem Spiel, somit etwas später als gewohnt. Der Beginn der Veranstaltung ist also bereits 18 Uhr❗ KI ist in eine disruptive Technologie, die sich auf alle Bereiche des Arbeitslebens auswirkt – auch auf das Brand Management und die Marktforschung. Es gibt eine schier unübersichtliche Menge an KI-Anbietern und noch mehr Anwendungsmöglichkeiten. Dennoch stehen viele Unternehmen noch am Anfang und verspüren eine große Unsicherheit. Welche Möglichkeiten gibt es konkret? Was geht und was sind die Grenzen? Wie kann ich priorisieren? Worauf muss ich achten? Und wie gelingt eine erfolgreiche Implementierung? Welche Rolle hat der Marktforscher, hat die Marktforscherin? Diese Fragen rund um das Thema KI im Brand Management beleuchtet Dr. Dirk Held von DECODE Marketing in seinem Vortrag und teilt seine Erfahrungen, die er durch KI-Projekte mit mehr als 500 Marketingteams weltweit gesammelt hat. Im Anschluss an den Vortrag freuen sich Sabine Henjes und Claudia Cramer, Regionalgruppenleitung Nord, auf eine angeregte Diskussion und einen spannenden und geselligen Abend mit Ihnen! 👉 Anmeldung und alle Infos zum BVM-Regionalabend in Hamburg: https://lnkd.in/eVZj2Pua Die Teilnahme am Regionalabend ist kostenfrei. Mitglieder im BVM Berufsverband Deutscher Markt- und Sozialforscher e.V., Nicht-Mitglieder sowie Interessierte sind herzlich eingeladen! #BVM #Marktforschung #BVMRegio #KI #BrandManagement #PublicViewing
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📢 Have you ever heard of Distinctive Brand Assets, and do you know why they are essential? In today's competitive marketplace, standing out is crucial, and distinctive assets play a vital role. However, managing them across channels can be challenging. 💡 Read our newest blogpost to learn why distinctive brand assets are important and how AI can help you analyse them, ensuring consistency and effectiveness at scale. Unlock the power of AI for your brand's success! 🌟 You can find the link to the full blog post in the comments below. 👇 #BrandManagement #AI #MarketingStrategy #DistinctiveAssets #ArtificialIntelligence #BrandRecognition #aimpower #brainsuite
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🚀 Join us at IIEX Europe in the vibrant city of Amsterdam on June 25-26! Explore the latest technologies and trends shaping the future of insights and discover groundbreaking ideas! ✨ We are excited to share that our CMO, Julia Saswito, will present on "AI-Insights for Shopper Marketing and Category Management." Learn how AI-based solutions simulate shoppers’ perceptions and predict on-shelf performance against competitors within minutes. With 82% of purchase decisions made in-store, effective packaging design, shelf, and PoS material can increase sales by 65%. Key Takeaways: Harness AI for data-based decisions early in the process of packaging and PoS material development. Experience how AI tools provide a 360-degree view of shopper touchpoints to ensure maximum impact. Understand how AI simulates different shelf set-ups and their influence on purchase behaviour. 🔍 Don't miss this opportunity to sharpen your competitive edge and stay ahead of the latest trends and innovations impacting your work. Register now! #IIEXEU #MarketResearch #AI #ShopperInsights #CategoryManagement #Innovation #Networking #MarketingTechnology #aimpower #brainsuite
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🚀 We are thrilled to announce that we will attend the IIEX EU in Amsterdam from June 25 to 26! Get ready for groundbreaking sessions, engaging roundtable discussions, and immersive experiences. ✨ Our CMO, Julia Saswito, will present on "AI-Insights for Shopper Marketing and Category Management." Discover how AI-based solutions can transform shopper perceptions and predict performance against the competition on the shelf within minutes. 🔍 Don't miss this opportunity to explore the cutting edge of our industry and uncover the latest technologies and emerging trends shaping its future. 📅 Don't miss out and register now! #IIEXEurope #FutureofInsights #aimpower #brainsuite #Amsterdam #AI #MarketResearch #ShopperInsights #CategoryManagement #MarketingTechnology #Greenbook
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