BESTSELLER

How do you create an official collection for the Danish Olympic and Paralympic athletes? It all starts with inspiration. For Paris 2024, designers from JACK & JONES and Vero Moda have been inspired by the colours of Denmark and added details that celebrate the strength of the athletes and the beauty of the host city. The result is a collection meticulously crafted for:   🧪 Innovation ❤️ Comfort ✨ Fashion 🇫🇷 Paris 🥇 Unforgettable moments We can’t wait to dress these skilled athletes in Paris. What are you looking forward to when the games begin? #designprocess #collection #Paris2024 #NationalOlympicPartner #ThisIsBESTSELLER 

What makes the collection for Paris 2024 special? 🥇 We asked some of the Danish Olympic and Paralympic athletes and members of our design team to reveal their favourite details, offering a glimpse into the inspiration behind each piece ✨ From hidden symbols to design innovations, get ready to be surprised 👀 #designprocess #collection #Paris2024 #NationalOlympicPartner #ThisIsBESTSELLER

Welcome to Athens 🇬🇷   The opening of our new office in Kifissia – one of the oldest and most beautiful suburbs of Athens – was recently celebrated at an opening event for colleagues, partners, and media representatives. The event was kicked off with speeches and a creative fashion show featuring outfits from our brands. The catwalk had models walking on water and then fresh grass and flowers as a subtle nod to our Fashion FWD strategy. "We extend our heartfelt thanks to all our partners and friends who attended, as well as to our colleagues who worked tirelessly to make it happen. This event showcased to the public who BESTSELLER is and its position in the Greek fashion industry,” says Theodore Stathopoulos (MBA), Country Manager at BESTSELLER GREECE+, and ends: “We’re proud of our strong presence in the market and look forward to continuing with even greater dedication and passion." #office #opening #event #ThisIsBESTSELLER

The award-winning Prison Museum in Horsens, Denmark, set the frame for the presentation of the new Spring collections from SELECTED FEMME/HOMME ✨   Sales teams arrived from markets across the world to attend a schedule including strategy and design presentations, in-depth workshops and even a special visit by Södra, who presented their innovative fibre OnceMore®. OnceMore® is the world’s first large-scale process for recycling blended fabrics. After collecting used textiles from their network of suppliers, OnceMore® revives a minimum of 20% recycled textile, combining it with renewable wood cellulose from responsibly run forests to create a material that closes the loop. Today, the product consists of 20% recycled content and 80% wood.   “OnceMore® blends well with other fabrics, so it has been incredibly easy for us to design with. For our Spring 25 collection, we introduce a capsule ranging from shirts to jersey, knits and tailoring made with this pioneering material,” says Louise Lund, Sourcing & Sustainability Manager at SELECTED. #collectionmeeting #fashion #innovation #materials #ThisIsBESTSELLER

Leave it up to JACK & JONES to raise the talents of tomorrow ✨ With over 25 years of experience, they are quite the experts in mentoring and know exactly what it takes to lift young talents to the next level. For Mette Christensen, Buying and Design Director at JACK & JONES, there’s no doubt: “Our apprentices are our future. 90% of our colleagues started out as apprentices, which means we understand the importance of trust that spans beyond simply watching on the sidelines – our apprentices get to dive head first into the heart of our business.” For JACK & JONES, growth and innovation are the cornerstones of success. As the company expands its reach, the need for young talent is essential, and the ambitions for their apprentices are boundless. They believe in empowering their colleagues to dream big and surpass even their own expectations: “We’re a company in constant growth and therefore in need of young and fresh perspectives on our business. An apprenticeship is about taking ownership, embracing one’s own future, and turning passion into a driving force - and it’s such a unique thing to witness our young apprentices grow into something bigger than what they ever thought possible.”

Designed for historic moments 🏅🔥   The medal suit is arguably one of the most important styles of the official collection for the Danish Olympic and Paralympic athletes.   When the medal-winning athletes take the podium in Paris to celebrate their achievements, they’ll wear this outfit.   Made with recycled polyester, the medal suit features a number of cool details: 🏃♂️ White piping to enhance the lines of the body 💨 Perforation to let the body breathe after competition ✍️ A hang tag to write a dedication to someone special 🇩🇰 A Danish flag hidden in a pocket to celebrate the medal   We can’t help but feel proud to play a small part in one of the biggest moments of an athlete’s career.   JACK & JONES | Vero Moda   #Paris2024 #Olympics #Paralympics #NationalOlympicPartner #collection #ThisIsBESTSELLER

It might not be October yet… 🥨 But in true JACK & JONES style, this brand is always one step ahead.   That’s why it only made sense to opt for a beer garden theme for the recent sales event that hosted 450 colleagues from all over the world.   Besides customised details like branded plates, endless pretzels, and denim parasols, the event featured the biggest collection presentation of the year and an unforgettable party with a sizzling dance floor.   Dennis Birk Jørgensen, Sales Director at JACK & JONES, hosted the annual award show that celebrates outstanding performance. Elaborating on the overall achievements, he says:   “It’s been a tough year for our industry but once again we have managed to create award-winning results and ensure growth for our customers and partners – and have fun while doing it.” ✨   #sales #event #growth #ThisIsBESTSELLER 

Bienvenue chez BESTSELLER Paris 🥐 Customers, tourists, and even casual passersby in Paris' 9th arrondissement seem to assume that a new café or a trendy restaurant has opened its doors 👀   But in fact, the newly renovated corner building on Rue de Provence is our brand new Paris office. Kudos to the team for realising the ambition of creating a café rather than a mere canteen, and for crafting a fantastic working environment for our French colleagues ⭐👏   Unsurprisingly, the office is harvesting warm compliments from both customers and Parisian colleagues, who are excited to have this fantastic space to work in 😀 #newoffice #workspace #renovation #fashionindustry #ThisIsBESTSELLER

Summer holiday is just around the corner for many people and we’re curious to know how you’ll recharge your batteries ☀️

Meet Simon Khong Harbjerg, Brand Director in VILA.   It’s been nearly six years since Simon walked through the doors of VILA – and felt love at first sight. The people, the culture, the potential, it all felt right immediately. And his achievements speak of a perfect match between Simon and the VILA team.   “We are incredibly proud of what we have achieved. Together, we have managed to grow our business by 70% over the past 5 years, and we have built a solid business platform for ourselves, a culture and a brand house we are proud of,” says Simon.   He was born and raised in Aarhus, Denmark, not too far away from VILA’s head office in Stilling. His way into the fashion industry was a student job during law school that ended up being career-defining. After spending more than 10 years traveling and working in different parts of the world, Simon returned to Aarhus to settle down and then found his way into BESTSELLER.   “Although I worked in various parts of the fashion industry, BESTSELLER was somehow always lurking in the distance. I suppose it's quite natural being a boy from Jutland,” says Simon.   Besides ensuring that VILA remains diligent and reactive towards an ever-changing market, his attention and focus are currently turned towards the B2C business.   “We are confident of the strong potential for expansion in retail, which has already created significant positive results over the last years. Our concept has proven solid, and the market appears ripe, so we plan to seize all opportunities at hand,” says Simon.   Outside of work, Simon dedicates his time to his wife and their four-year-old son. The family enjoys traveling and experiencing the world together. Asked about his favorite spare time activities?   “I’m not ashamed to admit that VILA is both my work, my life, and my hobby.” #leadership #careerjourney #fashionindustry #VILA #ThisIsBESTSELLER