Kontrapunkt

F.C. København's revitalised identity draws on some of the best things from Copenhagen; the elegant towers and buildings, the familiar street signs and, of course, the FCK fans. From a symbol-rich emblem that radiates Copenhagen and history to custom typefaces inspired by the street name signs of Copenhagen — every design element speaks to the club’s storied legacy and boundless potential. Our collaboration with FCK has resulted in a visual identity that not only captures the excitement and energy of the game but also respects and involves the passionate community that supports it. #FCK #FCKøbenhavn #superligaen PARKEN Sport & Entertainment A/S 

The anticipation is tangible as the 3F Superliga 24/25 season kicks off tonight! ⚽️ While we're excited to watch the matches, we're also thrilled to see the new visual identity in action. Assisting 3F Superliga to kick their brand platform up a notch was a true privilege. "We are working with a very well-known logo and identity, which a large part of the Danish population sees every week. We have been very conscious of staying true to the brand's DNA while ensuring that it is visually representative in today's digital world and the generally more fragmented media reality across touchpoints." - Philip Linnemann, Executive Creative Director and Partner at Kontrapunkt. Grab a front-row seat to witness the new visual identity showcased through TV broadcasts during Superliga matches starting today. Divisionsforeningen / Danish League #superligaen #brandplatform #rebranding #visualidentity

Kontrapunkt Spotlight on: 3D Design From the pitch to your screen - our talented Junior Motion Designer, Jonas Rønn, has recently been working hard on designing the Superliga trophy in 3D for the new Superliga intro film, amongst other touchpoints. Read his thoughts and take a look at the process below. #3Ddesign Divisionsforeningen / Danish League

Kemp & Lauritzen is bolstered by its people — especially those out and about working every day. Hence, a crucial part of our collaboration with Kemp & Laurtizen was to show the big and small actions they take to realise our green future. This focus has resulted in a series of docu-type short films, and we’re happy to share the latest one in the line. “Sammen med Norlys gør Kemp & Lauritzen A/S grøn omstilling til virkelighed.” #shortfilm #greenfuture #visualidentity #storytelling

🔊Vi er København 🔊 F.C. København represents much more than just a team — it's a cultural icon, a community, and a beacon for the hopes and dreams of an entire city. At Kontrapunkt, we're honoured to step onto the pitch with one of Denmark’s most iconic football clubs, crafting a brand identity that reflects the soul of our vibrant city. Just like the fans who flock to Parken Stadium, the revitalised brand identity celebrates the passion and energy that define FCK's identity both on and off the pitch. It sets the stage for a continued journey ahead as a prominent club on local grass and as a challenger in Europe. "We have respected the central elements of the identity and, in addition, created a more contemporary and diverse expression that embraces all the club's teams and the desire to be more for Copenhagen" - Johan Lawaetz, CEO & Partner at Kontrapunkt. Keep an eye out for the revitalised brand elements in the upcoming season. #FCK #FCKøbenhavn #football #superliga #superligaen Parken Solution #Visualidentity #Bespoketypography #Logo #Motiondesign #Typography #icons #symbols #Copenhagen

We might be celebrating a bit early, but football fever is here, and we're thrilled to (prematurely) kick off the 3F Superliga season with the launch of their new brand platform! From a refreshed logo and an intro film that captures the league's passion and unpredictability to a new custom typeface and dynamic colour palette, our work ensures the brand stands out across all touchpoints—TV, online, and beyond. Our Creative Director of Storytelling, Casper Willer, shares: "For the new Superliga film, we have updated several of the distinctive brand assets, such as the brand hymn, the revamped S-logo, and, most importantly, the ultimate goal of holding the trophy in the end." The new brand platform will be available across all social and digital channels starting today. Stay tuned for our full case study! #Branding #Design #Creativity #NewLaunch #Superligaen #3FSuperliga #BrandPlatform #Football #LogoDesign #MotionDesign Divisionsforeningen / Danish League Creative Lead Agency: Kontrapunkt Produced by DEEBEE Sound by Carsten Krøyer

As we hit the midway point of the J.League 2024 season, let’s take a halftime break and break down our collaboration. J.League’s aim is to elevate the level of Japanese football. In line with this mission, we sought to fine-tune a brand that embodies fearlessness, fastness, and a love for football. Through several projects, Kontrapunkt has assisted J.League in evolving its brand, helping Japan’s premier football division stand out in a crowded and ever-evolving landscape of viewing formats and competitors. In celebration of the league’s 30th anniversary in 2023, we crafted a brand-new, modular on-screen graphics system that sets J.League apart as a progressive and forward-thinking player on the global pitch. We’re proud to be part of J.League’s journey and can’t wait to see what the rest of the season holds. Follow the link in the comments to read the full case on our website.

As we hit the midway point of the J.League 2024 season, let’s take a halftime break and break down our collaboration. J.League’s aim is to elevate the level of Japanese football. In line with this mission, we sought to fine-tune a brand that embodies fearlessness, fastness, and a love for football. Through several projects, Kontrapunkt has assisted J.League in evolving its brand, helping Japan’s premier football division stand out in a crowded and ever-evolving landscape of viewing formats and competitors. In celebration of the league’s 30th anniversary in 2023, we crafted a brand-new, modular on-screen graphics system that sets J.League apart as a progressive and forward-thinking player on the global pitch. We’re proud to be part of J.League’s journey and can’t wait to see what the rest of the season holds. Follow the link in the comments to read the full case on our website.

We’re proud to share our latest collaboration with Kemp & Lauritzen A/S on their “Plads til forskellighed” (Room for Diversity) campaign. The campaign is a pledge to celebrate inclusivity and diversity, which we’ve emphasised through thorough and thoughtful design choices and diversions from Kemp & Lauritzen’s main brand. “Plads til forskellighed” is more than just a campaign. It’s a statement of Kemp & Lauritzen’s ongoing dedication to creating a safe, versatile workplace where everyone is equally valued. “At Kemp & Lauritzen you are a valuable part of our team, regardless of your background. Our many talented employees make a positive difference, every single day, and it is crucial to us that our brand and our campaigns reflect this commitment that we are so proud of.” – Karen Thure, Head of Communication and Marketing at Kemp & Lauritzen. Dive into the campaign of unwavering commitment here: https://lnkd.in/dd_yK2Xx #Diversity #Inclusion #KempLauritzen #RoomForDiversity #InclusiveWorkplace #Campaign #Storytelling #Toneofvoice #communicationstrategy #visualidentity #designactivation

At Kontrapunkt, we love to move. We move around in our office (stay tuned for an exciting reveal at Nikolaj Plads), feel encouraged by various movements to shake up the status quo, and are inspired by the art and culture that moves us. And, of course, we love to move quite literally as a team. That's why we prioritise time, where we move all together. On a Friday in June, we canoed from Stridsmølle to Næstved and enjoyed a culinary trip to Japan.