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Are you still screenshotting and saving live content, or asking influencers for analytics? Because Modash can do it all for you automatically.  

𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞: Run authentic influencer partnerships 𝐍𝐨𝐭 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐩𝐞𝐫𝐬𝐨𝐧: Wow, that’s so helpful. "Authenticity" is so commonly thrown around influencer marketing circles that it’s lost all meaning. That’s a problem! Because authenticity is the heart of influencer marketing. “Run authentic influencer partnerships” is great advice. But it needs to be more specific to be helpful. How can marketers create real relationships and get authentic content? Here are 3 actionable and specific ways you can apply authenticity in your influencer strategy 👇 1️⃣ Find authentic creative angles Find a link between an influencer's personal story and your product. Look at what they talk about often, and what advice, preferences, and values they share in their posts & stories. What do they struggle with or dislike? If you can’t find a way to link your product from all of these prompts, choose a different influencer. Because this one will most likely feel forced and fake. 2️⃣ Partner with influencers who already love your brand People who already know and love your brand and use your products are likelier to come across as authentic to audiences. Because it’s real. They found you before you reached out. Look within your existing ecosystem if your collabs feel more like scripted ads. Modash does this for you right when you sign up. Enter your brand’s handle, and we’ll find your Influential fans. (The influencers who follow your accounts on social media) 3️⃣ Get the basics of relationship-building right, consistently For an influencer to post authentic content about your brand, they have to actually like you. Right? Not just the product, but you personally, and everything about the brand and their interactions with you. If you're the influencer's favorite brand to work with, their *authentic* love of the brand shines through in the content. So, don't drop the ball on the basics: 👉 Pay invoices as fast as you can 👉 Have meaningful touchpoints when you can (calls, in-person events) 👉 Be kind, be respectful, be a good human to work with Doing those things, you create & maintain an authentic love of the brand. Is there anything else you do to make sure your collabs are authentic?

Long-term partnerships won’t work unless you have the time to do the work. Before jumping into long-term creator partnerships, ask yourself: • How will I choose creators for partnerships?  • How will I manage them?  • Who will manage them?  • How will I measure success?  • How long is “long-term” for my brand?  • What will I do when the creator loses steam and creativity runs dry?  • What will I do when the audience grows tired of seeing my brand? • What payment structure works for creators and the business? Don’t jump into long-term partnerships without figuring this stuff out first. 

There are more collaborations types than sponsored posts. Which ones have you tried? 👇

Move along. Nothing to see here. It’s just an influencer marketer putting data from 100 analytics screenshots into a Google Sheet. ---------- - Follow Modash for everything influencer marketing. - Ring the 🔔to see our posts in your feed!

How do you decide how much creative freedom to give influencers? Hint: It rhymes with "schmit shmepends" We made it real easy for you to figure out what exactly to base your decision on with this flow chart. 👇 Creative freedom can depend on two major factors: familiarity and complexity. Familiarity could be: - how long you’ve worked with the creator (new creators are low familiarity) - creator's experience creating content - creator’s experience working with brands Complexity could be: - your product  - the type of content the creator is making If you adjust the level of input (and creative freedom) you provide based on familiarity and complexity, you'll save some time and simplify the process so much creators will love working with you.

Which CTA is better in your first outreach email to influencers? Are you open to collabs? vs. What are your rates for [x deliverables?] We asked 51 influencer marketers this question, and the replies were conflicting. The soft ask was the most popular: “Are you open to collabs?” But, a strong contingent of marketers prefer starting with a clear ask: “What are your rates for [x deliverables]?” Is one camp right and the other wrong? It's not a matter of right or wrong. Each CTA has a time and a place. When to use the soft ask 🪶 • Your offer is flexible. • You open a relationship with a free product • You’re unsure about how you’d like to collab with an influencer • You have the time or the team to email back and forth When to use the clear ask 💎 • Your offer is specific  • You have little to no room for negotiation • You don’t have the time or the team to email back and forth Are you Team Soft Ask, Team Clear Ask, or Team It Depends? #InfluencerMarketing #InfluencerOutreach

It’s never a good time when a collab post goes live, and the influencer’s enthusiasm is…lacking. How do you avoid that? Nycole Hampton usually schedules a call during the selection process, especially for long-term partnerships, to meet creators face-to-face. “A call is a great opportunity to assess if it’s a good fit. Does the creator seem engaged and excited about the idea, or does it feel transactional? Maybe they're so engaged you want to build out an even more robust partnership than you planned.” 

500 FREE Creator Passes have been released for CreatorFest in London this October 🚀 We're really upping the ante for Creators this year... 🎤 Dedicated stage for Creators 🎤 Platform surgeries for content optimisation 🎤 Advice on compliance and contracts 🎤 Meet your tribe with Creator networking 🎤 Official after-party 🎤 Brand new Creator Zone 🎤 Secure your next brand collab with our networking app 🎤 Meet talent agencies Secure your pass: https://lnkd.in/e2xFfxrH Be awesome if you could shre this post with any Creators or Agencies you'd love to meet at the show. #creatorfest

A list of activities to build better relationships with creators 👇 • Keep the creative process collaborative. Don’t immediately reject their ideas. Instead, support them where they need it. • Create a landing page or Notion doc answering FAQs about working together, payment processes, brand details, etc., so influencers have a reference point. • Get on a 15-minute call with influencers on your shortlist as a selection filter and introduction to the relationship. • Share a regular newsletter updating creators on top-performing content, your KPIs, and other housekeeping. • Make the collaboration process as easy as possible for influencers. Can you skip 1-2 steps in the content approval process? Do they *really* need to log in to another tool?  • Schedule a once-monthly check-in call with your long-term partners. • Reward top-performing creators with gifts, swag, or events. • Pay influencers on time so they don’t have to keep following up about payments and worrying about rent. • Talent managers are human, too. Don’t forget to build relationships with them just as you do with influencers. • Comment on their posts (and reshare with permission) • Involve them in other business areas, like brand events, product feedback, or product development. • Reward their results with a bonus. • Help them meet their goals (make introductions, offer feedback, etc.) • Brainstorm additional collaboration ideas and partner on more projects together. • Remember birthdays, anniversaries, etc., and send a special note or gift on those occasions. • Say “thank you” and show appreciation for the work they’re doing for you. It’s just a nice thing to do, and people like working with nice people. Keep the list going...what else do you do to build great relationships with influencers and creators?