A continuación, te explicamos cómo puedes realizar una auditoría técnica de SEO.

Conducting a technical SEO audit involves: Crawl Your Site: Use tools like Screaming Frog to identify broken links, duplicate content, and crawl errors. Check Site Speed: Use Google PageSpeed Insights to optimize load times. Mobile-Friendliness: Ensure your site is responsive using Google's Mobile-Friendly Test. Secure Site: Implement HTTPS for security. Optimize XML Sitemap: Ensure it’s updated and submitted to search engines. Fix On-Page Issues: Optimize meta tags, headers, and structured data.

Certainly! Crawling your website is the first step in a technical SEO audit. Think of it as a bird’s-eye view, revealing broken links, redirects, and speed issues. Analyze the crawl data to pinpoint areas for improvement. Remember, a healthy crawl ensures search engines can access your content effectively. 🕷️🔍

A thorough crawl with Screaming Frog will not only list the common SEO issues (broken links, redirects, server errors) but will help you diagnose content-related issues such as duplication, low content & spelling mistakes - things that could be driving down the overall perceived quality of your site. Add in the API integrations for Ahrefs, GA4 & Search Console, and you can pull in more metrics such as engagement rate, ranking keywords and CTR. Lastly, you can integrate with Open AI to ask more UX questions such as "What is the intent behind this page?" or "Who would you guess the target audience is for this piece of content?" Then the fun starts in determining what to do 🤓

The most basic step of conducting an SEO audit is crawling your site. To do this, you should use tools called crawlers. When you use a crawler on your site, it shows you how search engines navigate through it. Once the crawl is complete, you will receive details about issues such as broken links, loading speed issues, incorrect redirects, etc., affecting your website. With an understanding of your website's overall technical health from these insights, you can make improvements on the technical side of your website. This approach will improve your website’s searchability.

Conducting a technical SEO audit involves several key steps. Start by crawling your website using tools like Screaming Frog or Sitebulb to identify issues such as broken links, duplicate content, and missing meta tags. Check your site's loading speed and mobile-friendliness using Google's PageSpeed Insights and Mobile-Friendly Test. Review your website's structure, ensuring proper use of header tags, a logical URL hierarchy, and an XML sitemap. Examine your robots.txt file to ensure search engines can access important pages. Analyze your backlink profile for quality and relevance. Lastly, monitor your site's performance in Google Search Console, addressing any errors or warnings.

Using Google Search Console's Index coverage report is a great way to understand what is indexed on your site, as well as reasons that pages are not included (Bing Webmasters also has a similar report). You can also use site: commands in search to see if certain pages appear. You'll typically also want to search for specific keywords, too - to see if you're ranking for what you want.

I find that one of the best ways to check site structure for any website is to go in to Ahrefs' Site Explorer. In there they have a report conveniently titled "Site structure" which allows you to get a bird's-eye view of any website. Another advantage of using this tool is that you can compare to previous dates to see the change in Organic traffic across pages on the website.

There is no reason (at least for 99% of sites) that a site should not be usable and 'friendly' on a mobile device. Consistent & detailed testing should be carried out to make sure that your site is mobile friendly, and performs as expected on all devices. As Google mainly crawls using a mobile user agent, you need to ensure that links, content & technical elements are accessible on mobile devices.

Don't just use a single tool or test to review page speed. Run multiple tests, from multiple devices, and different times of the day to understand how your sites' speed differs throughout a defined time period. Good page speed testing tools include: Page Speed Insights Lighthouse (similar to PSI) GTMetrix (personal favourite) WebPageTest Screaming Frog / Sitebulb w/ PageSpeedInsights API for en-masse reviews

As you all know, Content is the king! - If your website has a blog section for your service or products, you must maintain your contact quality for organic search. What to avoid: - Ai generated content, copied content, and repeated content. What to add: - FAQs related to your niche, reviews of your customers, and comparisons with your competitors.

 A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.