¿Cómo mides y mejoras el rendimiento SEO de los sitios web de tus clientes?

Auditing your client's SEO performance should be the very first thing. After doing an audit, discuss the objectives. Now the game began. You have the analytics, and you understand what the client needs. Make a proper strategy, which competitors to target, what keywords to choose, and what type of content should be, and then start woking on that. Don't ignore the audit and the strategy because they are the most important part.

I recommend a quick guide to improve SEO: - On-Page: Title tags, meta descriptions, headers, images, alt tags, content quality. - Technical: Site speed, responsiveness, crawl errors. - Backlinks: Evaluate the quality and relevance of inbound links. - Keywords: Identify target keywords and optimize content. - Local: Ensure accurate Name, Address, Phone, and other data for local businesses. - Content Strategy: Plan a fresh, valuable, and relevant content schedule. - Analytics: Set up Google Analytics and Search Console for tracking and insights. - Competitor: Study competitors' strategies. - UX: Improve site navigation, readability, and user engagement. - Schema Markup: Implement structured data.

My strategy to increase website traffic involves taking on a 3-month challenge. During this period, I focus on 5-8 keywords that are receiving impressions but not getting clicked. To address this issue, I revamp the content, optimize it with the selected keywords, improve page loading speed, ensure proper usage of H1 tags, and establish interlinking within the website. After making these improvements, I submit each updated page individually through Google Search Console to make it more easily discoverable by web crawlers. I also repeat this process in Bing Webmaster Tools. Then, I continuously monitor the performance, and over time, I aim to achieve higher rankings for these keywords, ultimately driving more traffic to the website.

Technical SEO Audit: Conduct a thorough technical SEO audit to identify and fix issues that may hinder the website's performance in search results. This includes addressing issues such as broken links, crawl errors, site speed, mobile-friendliness, and schema markup.

Emphasize identifying and rectifying underperforming pages and eliminating duplicate content. Focus on improving internal linking to ensure that Google can index all important pages effectively. Use tools like Moz and Google Analytics to pinpoint areas needing immediate improvement.

One strategy that works really well is to focus on one single competitor at a time. We find the top 3 competitors first. Then, we deep dive into each one - rip their SEO apart, and do our best layered on top of their strategies before we move to the next one. Competitor research is often seen as a batch activity, but instead we do Research for 1 competitor > execution cycles based on that research > analytics > repeat the research with the next competitor.

Keyword Research and Analysis: Start by identifying relevant keywords related to the client's business, products, or services. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume, low-competition keywords. Competitor Analysis: Keep an eye on competitors' SEO strategies and performance to identify opportunities and stay ahead in the search results. Analyze their keyword targeting, content strategies, and backlink profiles to inform your own strategy.

Conduct a gap analysis to find opportunities where your client’s competitors are underperforming or not engaging. For instance, if competitors have weak spots in certain types of content or geographical areas, advise your client to capitalize on these gaps.

Para analizar a la competencia lo que yo propongo es mapear el contenido en una tabla y agregar mis observaciones en las celdas: a. Renglones: Competidores, logo. b. Columnas: Todas las secciones de los sitios de la competencia. c. Agrego mis observaciones en las celdas. De esta forma podrás observar claramente que contenido es el mejor, más completo, de mayor valor y podrás mejorar tu contenido de forma significativa o encontrar que tu sitio es el mejor.

Develop a content optimization strategy that involves updating existing content with targeted keywords, improving readability, and ensuring that all content provides real value to users. This includes optimizing meta tags, headings, and images to improve visibility and click-through rates.

Measuring and enhancing SEO performance demands a strategic approach. Initially, conduct a comprehensive website audit, identifying areas of improvement. Utilize tools like Google Analytics and Search Console to track key metrics such as organic traffic, bounce rates, and keyword rankings. Analyze user experience and site speed for optimal performance. Keyword research ensures targeted content, while backlink analysis enhances authority. Regular content updates and mobile optimization are pivotal. Additionally, monitoring competitors' strategies provides valuable insights, allowing continual adaptation and improvement, ensuring sustained SEO success for clients' websites.

El contenido para que sea optimizable, debe tener ciertas características: a. Debe ser contenido de valor b. Debe cumplir una función: Educar, informar o entretener c. Debe contener todos los elementos para que esté completo: Un hook (gancho o titulo atractivo), el contenido per se, imágenes de soporte, solicitar una acción (guardar, compartir, llamar, etc.) y hashtags para que mediante técnicas SEO sea localizable en los buscadores. Algo adicional y relevante, es que debido a que cada red o canal, favorece distintos tipos de contenido y tiene diferentes audiencias, será muy importante "tropicalizar" el contenido para cada red.

One valuable tip is to focus on evergreen content creation. Craft content that remains relevant over time, as it consistently draws traffic and builds authority. Evergreen content can complement your other strategies and establish your client as a trusted resource in their field, contributing to long-term success. Anyway, always recheck your content and update it when necessary.

Para construir autoridad y reputación en tu tema, primero hay que preparar un plan: a. Cual será tu mensaje rector b. Audiencias c. Canales y herramientas de difusión mensajes d. Plan de contenidos e. Método de evaluación y optimización Solo así, podrás construir una autoridad, reputación e imagen a través del tiempo.

Implement a strategic content marketing plan to build authority and engage the target audience. This includes creating authoritative articles, whitepapers, and case studies. Encourage client participation in industry forums and conferences to boost brand visibility and authority.

The responsibility of a good SEO practitioner is to build up a relevant audience, not just to grow the numbers. So while counterintuitive, the website may experience an initial dip in traffic even when the right strategies and tactics are deployed. By disavowing bad backlinks, changing the content strategy, and blocking bots and automated traffic, the metrics related to visits and sessions may drop, initially. This is not necessarily cause for panic. In the first few weeks of rollout, it's important to track growth within the relevant audiences that are effectively in-market for your goods and/or services. This can be accomplished through Google Analytics and other platforms. If you're seeing upward trajectory, you're on the right track.

Use specialized SEO tools to track keyword rankings, backlink growth, and competitor performance. Set up custom dashboards to provide a clear view of key performance indicators (KPIs) and progress over time.

Anything well understood is best said plainly. When communicating to clients I use the CEO framework of time, cost, market share. How is this strategy able to achieve all three and address the gritty details. While PowerPoints may be great for educating the client, I find it more practical to use a document to share the full strategy and then up level the what and why with either a live whiteboard session or infographic. This is a personal preference suited to my communication style and will change depending on the client’s unique circumstances.

Offer workshops and webinars that focus on the future of SEO and digital marketing, helping clients stay ahead of the curve. Encourage a culture of innovation and experimentation, emphasizing the importance of adapting to the constantly evolving digital landscape.

It's easy to think that once you've nailed the tech bits, crafted great content, and got some backlinks, you're set for an instant win. The truth is… SEO is more like nurturing a plant. It needs time, care, and regular check-ins. The good news is that even the small businesses, with just a handful of pages, can race to Google's page one with the right strategy (yep, one of my landing pages got ranked and brings in organic leads daily!). It's all about playing the long game, tweaking as you go, and keeping up with Google's ever-changing rules. :) Patience and smart, consistent effort are your best pals in the SEO world. It's not about quick fixes, but growing something amazing over time.

Analyze keyword trends among competitors and identify new keyword opportunities. Look into long-tail keywords that competitors might overlook but could drive niche traffic to your client’s website.

Many might disagree here, but i believe that any strategy has to be tested first, before launching. So best ROAS from SEO can be achieved if it is based not on assumptions, or trends, but on search campaigns that convert the best. So if someone is looking for a "suit for a rustic wedding" and it gets appointments, create some content about that, to cast a wider net and decrease reliance on PPC channels.