CUPRA

Have you heard of ‘The Dream Makers’ #contest? 💪🏼 It’s an initiative currently running two competitions where winners will receive funding to produce a short film and a full #scholarship for film studies at ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya. The dream makers contest jury includes: · Our CEO Wayne Griffiths · Oscar nominated film director, J.A. Bayona · Oscar nominated and renowned Hollywood actor, Daniel Brühl · ESCAC Development Director, Aintza Serra · Sitges Film Festival Director, Angel Sala. The objective of this contest is to find and boost young talent in the world of cinema and storytelling 🎥. Like #CUPRA’s commitment to challenge the status quo, finalists will be evaluated on boldness, vision and original approach. Discover more about the competitions here ⬇️

The next generation of #filmmakers made a statement by submitting over 240 short film projects to #TheDreamMakers contest organised by #CUPRA, in collaboration with J.A. Bayona & ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya. 🎬 The jury, consisting of CUPRA CEO Wayne Griffiths, film director J.A. Bayona, actor, Daniel Brühl, ESCAC Development Director Aintza Serra, and SITGES - Festival de Cinema Fantàstic de Catalunya Director Angel Sala had a very tough decision to make. But after reading through scripts, listening to pitches, and debating the projects, they have finally come to a conclusion: The six projects that have made it to the final are... Going to be revealed tomorrow! Stay tuned to find out which talented creators are one step closer to telling their story and inspiring the world.🔥

We are excited to introduce the new 📱 My CUPRA App: a streamlined service designed to make your charging experience seamless and user-friendly.   CUPRA continues to deliver an effortless and efficient charging experience with an integrated service that allows access to both public and private charging stations through a single, updated interface. The Plug and Charge feature simplifies the charging process, making it more convenient than ever, while the new CUPRA Charger 2, combines smart charging features with significantly reduced costs 💪🏼.   With the new #MyCUPRAApp, all your charging needs are centralised in one place. Gain access to over 700,000 charging stations from 800+ operators across #Europe and revolutionise your #EV journey. Ready to try it? ⬇️

We redesigned the new #CUPRALeon to be a stand-alone model. Now more #CUPRA than ever 🧲. Now more irresistible than ever. And so, we've just launched its TVC #campaign, reinterpreting the fable of the invisible red thread that magnetically pulls you to your soulmate 🔥. But for us, a soulmate is not a person. It's the new CUPRA Leon. Watch it here ⬇️

⏱️ Got 40 seconds? Then you can check out how the new #CUPRAFormentor is produced. Designed, developed and manufactured at the Martorell plant, CUPRA's best-seller is more than a success story - it embodies our #DesignObsession, turned into an #icon. 🚀 As such, we must take care of every detail during its production. How? Through an advanced and agile process that integrates innovative technologies and top-notch digitalised systems to ensure maximum quality and a 100% CUPRA DNA. 🧬 Here is how it’s done! Enjoy the journey. ✨

The time has come for the new CUPRA Formentor & CUPRA Leon to kick off their production! 🔥   Both vehicles have been redesigned for the new generation of drivers, setting the stage for the next chapter in their success story.   📣 Wayne Griffiths, CEO of CUPRA: “The new CUPRA Formentor and CUPRA Leon are key models for the future of our Martorell plant and will spearhead the expansion of the brand into global markets”.   More than 4,000 workers will be involved in the production line of the #CUPRAFormentor & #CUPRALeon, one third of the approximately 12,000 employees currently at the production facilities.    Thanks to this team effort we are making possible our latest #DesignObsession, with deliveries of both cars beginning this upcoming third quarter of 2024! 🚀

We’re proud to announce that we’ve been awarded not one but two Red Dot Design Awards! 🏆    This double win from the internationally recognised, prestigious competition is for the #CUPRADarkRebel Showcar – winner of the Red Dot: Best of the Best award and the #CUPRATavascan – receiving the Red Dot for outstanding design. These two victories highlight our determination as a challenger brand driven by emotions. 💪🏼     Many thanks to Red Dot and the judging panel for believing in our journey towards creating unique and disruptive #vehicles. Check it out ⬇️ 👀 

The 37th America's Cup’s is right round the corner, and CUPRA is going to be deeply involved thanks to our global partnership with this prestigious competition. ⛵️ Gran Dalton, CEO of the America’s Cup Event, and Ignacio Prieto Cardona CUPRA’s Chief Brand Officer, dropped by #CASASEAT to show us the iconic Auld Mug in person before it begins the ‘Trophy Tour’ along the Catalan coast. 🏆 As a brand driven by innovation, disruption and talent, our values align closely with those of the #AmericasCup, resulting in a perfect match to connect with the people of Barcelona and across the globe. #CUPRA will have a significant presence throughout the event, connecting with sailing performance enthusiasts worldwide and strengthening its brand visibility globally. Get ready to hear and see a lot more during the upcoming weeks, because CUPRA has many surprises in store to help make this event memorable, and to keep inspiring the world from Barcelona! 🚀

FC Barcelona players from both the men’s and women’s teams were given an exclusive chance to explore the new Spotify Camp Nou stadium for the first time. 🏁 And they did it in a truly unconventional way: by combining the physical world with the virtual one through our very own #CUPRAExponentialExperience! 🎮 The players got behind the wheel of the #CUPRAUrbanRebel Racing Concept Car with a #virtualreality headset and racing legend Jordi Gene as their co-pilot. Watch as they try out a completely virtual and futuristic racing track ⚡️ Would you try this?

Primavera Sound x #CUPRA is back! 🤟   Three in a row! We're renewing our commitment to bring the most revealing music and inspire the world from Barcelona by joining #PrimaveraSound and Boiler Room for the third consecutive year. We are hosting the main stage and using the Boiler Room x CUPRA dance floor to showcase our brand-new models, the new #CUPRAFormentor and new #CUPRALeon.    Aiming to share our design obsession with the festival guests, we have presented our exclusive Beachwear Collection, inspired by the festival vibes. Visit the Official CUPRA Collection Online Store to see more about the collection that features unique collaborations that celebrate our challenger spirit! 🌊 Check it out ⬇️👀