About
Articles by Mikko
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What IAB and DCN Are Missing in the Ad Blocking Discussion?
What IAB and DCN Are Missing in the Ad Blocking Discussion?
By Mikko Kotila
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Latest in the Brave vs. Big Publishers Drama
Latest in the Brave vs. Big Publishers Drama
By Mikko Kotila
Activity
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Should web browsers be regulated in a manner similar to public utilities? Sources, approached by Digiday seem to think so. Sources told us that…
Should web browsers be regulated in a manner similar to public utilities? Sources, approached by Digiday seem to think so. Sources told us that…
Liked by Mikko Kotila
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"What would you be without the stories you tell about yourself?" is perhaps the single most important question I have been asked. If you do immerse…
"What would you be without the stories you tell about yourself?" is perhaps the single most important question I have been asked. If you do immerse…
Posted by Mikko Kotila
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Why everyone should be more interested in energy consumption than carbon emissions, is because energy consumption is the root of the problem, and…
Why everyone should be more interested in energy consumption than carbon emissions, is because energy consumption is the root of the problem, and…
Posted by Mikko Kotila
Experience & Education
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Hiili
View Mikko’s full experience
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Publications
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Independent Auditing of Online Display Advertising Campaigns
HotNets
See publicationThe first ever mystery shopping test performed inside Google's $50 billion per year online ad blackbox.
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Compendium of ad fraud knowledge for media investors
WFA
See publicationThe only fundamental research work focused on the topic of ad fraud. One of the most widely circulated and referenced papers covering the topic ever published.
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
WFA
See publicationLandmark paper on programmatic media, and the most widely cited paper ever on the topic of advertising. Arguably the single greatest influence in the way people see programmatic media today. Translated in to multiple languages and still today circulated widely by advertiser associations as the definite guide for media investors.
Projects
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I-COM Data Science Board - Summit 2015
- Present
I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top…I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top talent that focuses on demonstrating the value and business impact of Data Science.Other creators -
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
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See projectMain contributor to the WFA Guide to Programmatic Media which sets forth programmatic guidelines as seen by the WFA MEDIAFORUM programmatic task force. WFA membership represents 90% of the global media budgets.
Honors & Awards
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Contributions to Cybercrime Research
Foundation of Economic Education
For extraordinary contributions in the field of cybercrime research related with advertising fraud and other forms of malice in the ad funded internet.
Languages
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English
Native or bilingual proficiency
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Finnish
Native or bilingual proficiency
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Japanese
Elementary proficiency
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Mandarin
Elementary proficiency
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Bahasa Indonesia
Elementary proficiency
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Swedish
Elementary proficiency
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Bahasa Malayu
Elementary proficiency
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Meetings and such represents strain, it is the stress that we cause to the system in order to gain favourable neurological adaptations. These…
Meetings and such represents strain, it is the stress that we cause to the system in order to gain favourable neurological adaptations. These…
Posted by Mikko Kotila
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