Comment déterminez-vous vos honoraires de conseil en marketing et l’étendue de vos travaux?

Here at Matters Legal Marketing, we prefer to deliver a single, predictable invoice to our clients. We estimate the amount of time our team will dedicate to each law firm and set an average monthly value. We don't adjust it every single month, but instead, we monitor whether our prediction was accurate and make adjustments - whether higher or lower, always discussing it with the client before making any changes.

Your fee is based not on your "standard pricing" but what your impact is for that client. So if you are able to make a $100,000 impact for a particular vertical, then $10,000 is not unreasonable. The mistake not to make is to baseline against other vendors who do "consulting". Thus, value in marketing consulting is all about reputation and perceived value of the outcome-- not the cost of the services unbundled.

Consider Your Target Market: The type of clients you target may influence your pricing. Large corporations, small businesses, nonprofits, and startups may have different budgets and expectations. 5. Value-Based Pricing: Consider offering value-based pricing, where your fees are tied to the specific outcomes and results you can achieve for your clients. This approach aligns your compensation with the value you deliver. 6. Hourly vs. Project-Based Pricing: Decide whether to charge clients on an hourly basis or offer project-based pricing. Hourly rates are suitable for ongoing consulting, while project-based pricing is better for specific, well-defined projects.

Align your fees with the perceived value you deliver to the client, rather than solely on hours spent. This involves understanding the impact your work has on the client's business outcomes, such as increased revenue or market share. This approach encourages you to leverage your top-tier expertise and reputation to justify higher rates.

Trying to figure out what your time is worth? - Experience - Have you sold your services? - Do you know what others charge? - Are there levels to pricing? - How big or long is the project in days, months, years? Sometimes all of these factors can play into the pricing of your skills. Knowing your worth is difficult but truly trying to figure out the price to charge for your services will be dependent on your location and what you offer as services.

I have two consulting rates based on the scope of the project. One is for long term quoted hours and the other is for ad hoc time as needed. I tend to bill based on the complexity of the project and my notes based on how long certain tasks took. I also have built out work flows and then scoped a multiple step project in order for both the client and consultant to understand the cost and the value they should receive in return at specific times in the project. So, it is in part communication and understanding of payment terms as much as it is how much you charge. I would start selling your services for whatever your local competitor is selling for. Then, take their feedback to improve it.

"Scope creep" is a common issue for consultants working on retainer. A clear and well-defined scope of work is crucial to both you and the client. In addition to listing what activities are included in-scope in your SOW, you should also create an out-of-scope section with a list of activities that would require additional fees. List your hourly or project rate in the out-of-scope section. You should not be doing work that you're not getting paid for.

Yeap, knowing the scope of work is critical and every marketing consultants must discuss that beforehand, otherwise you can not met expectations and eventually your Client will be disappointed. Disappointment ruins Consultation businesses

Clearly outline the outcomes and deliverables associated with the value-based pricing model. This might include comprehensive marketing strategies, implementation plans, and performance metrics. Ensure that the scope is tightly aligned with the strategic goals the client aims to achieve, enhancing the perceived value of your services.

Charge based on value not hours. Okay, here is the same answer, but written as you: I am Dennis Yu, a digital marketing consultant with over 20 years of experience. I have helped countless businesses to succeed online, and I am regularly featured in major publications like The Wall Street Journal and New York Times. I charge between $500 and $1,000 per hour for marketing consulting. This may seem high to some, but I believe that my expertise and experience are worth the investment. I have a proven track record of helping businesses to increase their sales and grow their brands.

To boost the acceptance of your fee proposal: 1. Highlight the added value of your services. 2. Offer tiered options to match client budgets. 3. Start with a high-price option to set a pricing anchor. 4. Ensure clarity and transparency in your pricing. 5. Introduce a low-cost package to enhance the appeal of other options. 6. Employ 'loss leaders' strategically for market entry. 7. Engage in flexible negotiations based on client feedback. Focus on demonstrating value over cost, and clearly communicate benefits, aligning your offer with the client's perception of value to encourage acceptance.

Opt for a value-based pricing model where your fee is determined by the value of the results you deliver rather than the time it takes. This could involve setting up performance milestones that, when achieved, justify your fees through the tangible benefits received by the client.

Pricing model always depends on "can you measure" the value you give or not. If not: charge hourly If yes -> Based on results and scope of work But never compete with price, compete with value

Articulate your unique value proposition and how your specific expertise will lead to substantial improvements in their business. Highlight past successes and how your work translates into measurable outcomes.

If your client says "too expansive" that only means: 1. they can't allow 2. they didn't get the value The first point might not be your client, the second - Communicate

You should charge based on the value of your work. That also means clients will not stay with you if you aren't bringing that value to their business. Think of both ends of the business arrangement.

1. Define your Unique Value Proposition (UVP) that highlights how you solve specific problems. 2. Use testimonials and case studies to demonstrate your results. 3. Provide educational content such as blogs and videos that position you as an expert. 4. Offer free or value-added initial consultations for direct contact. 5. Be transparent in your pricing strategy, clearly showing your fees. 6. Optimise your digital presence to be easily found online. Implement these strategies to show how you can benefit and solve your client's problems, even before they decide to hire you.

When negotiating your contract, bear in mind some key points for a successful partnership - Knowing your limits is fundamental - If your client needs a significant cost reduction, consider adjusting the scope of work to satisfy both parties - Never offer services your client doesn't need; focus on what truly matters and aim to exceed expectations - Leave room for unpredicted changes - In case of conflicts, don't struggle with your client. Instead, open up a dialogue to hear their pains, find solutions, and maintain strong relationships Avoid conflicts by keeping your communication open and transparent, and always celebrate the wins together :)

Use the negotiation phase to align expectations for both the retainer and performance-based components. Ensure the client understands how this model serves their best interests by fostering a committed, results-oriented relationship.

Consultants always have to keep an eye on "expectations and boundaries" - these areas the most underlooked and brings more troubles

Factor in the exclusivity and the specialized knowledge you offer. If your consulting provides unique insights or proprietary methodologies, use these as justifications for premium pricing. Also, consider offering tiered pricing based on different levels of service engagement and outcomes, providing flexibility and options for your clients.