Que faites-vous si votre confiance vacille lors des présentations de stratégie de marque ?

Practice is critical but perhaps you also should ensure you've created a group that can support you. Have you socialized and gotten buy-in from your boss, or other team members before presenting to other stakeholders? Going into a presentation without proper support will set you up for a potentially painful ride!

While most will always do what it takes to prepare the aspects of their presentation- one area most fail to recognize and prepare for is their level of self-care needed during key moments like presentations. By focusing on your gut-health, exercise, and sleep hygiene in addition to your presentation prep - your confidence will be 10x on game day.

So the question says during the presentation, but this prompt implies being prepared before the presentation. Know your stuff. Whether your seasoned veteran or in the early stages of your career, remember that you’re a human being speaking to human beings. So stay calm. And be honest. Use notes. Lean into the areas about the project you know best. Maybe you’re better with dialogue, to create conversation. Encourage questions. Keep in mind, you’re the expert. And they don’t know your presentation nor your presentation style. So just keep moving forward.

If your confidence wavers during brand strategy presentations, take a moment to pause and breathe deeply to calm your nerves. Remind yourself of your expertise and the preparation you’ve done. Focus on your key messages and keep the audience's needs in mind. Engage with your audience by making eye contact and encouraging questions, which can help shift the focus from your anxiety to your interaction with them. Use visual aids to reinforce your points and guide your presentation. If you stumble, acknowledge it with grace and continue; authenticity can build rapport. Practice regularly and seek feedback to improve. Over time, your confidence will grow with each presentation.

Breath work is very powerful. You can literally change your biology. As well as your mental emotional state. So use it. What’s worked for me over the years, it’s not just deep breathing but to breathe as deeply into your abdomen, you can. Almost like you feel your breath, coming in and out of your crotch area. Can be even more powerful used to do box breathing. Breathing four counts slowly. Then hold for four counts. Then exhale for four counts. Then hold for four counts. And repeat.

If you can see it in your mind, you can have it in your hands! As part of your presentation prep, before you go to sleep every night- visualize different aspects of your presentation. Specifically visualize how successful and confident you look & feel at all points of your presentation journey. All the greats use this tool, why wouldn't you?

Visualizing your presentation should be part of your presentation preparation. Your mind doesn’t know the difference between practicing your presentation and actually giving your presentation. So you use some of your preparation time to run through the presentation the same way that you will when you’re giving it live.

Albert Mehrabian found that communication is 55% nonverbal, 38% vocal, and 7% words only If you haven't prioritized body language as part of your presentation prep- remember the 55/38/7 Formula. Applying this wisdom will increase your confidence like non-other!

Body language is really important. How you stand, the icon, Ontak, you make, how you move about the room, and what you project yourself will give the client cues of how they should feel about your brand strategy presentation. So work on this. Present in front of Amir. Videotape yourself. Use our modern tools in order to watch your body language so that you can see what you’re communicating nonverbally.

Understand one key thing: presentations should be a two-way communication. Pace yourself well, allowing time for the audience to grasp the information and ask questions. Listen carefully and formulate your responses based on what you want to convey as a brand representative. Brand strategy is about creating effective communication for both internal and external stakeholders, so be sure to collect feedback and incorporate it.

Again, people do business with people. And when people are together, they’re in relationship. And relationships require communication. So you can plan in time for questions or dialogue. That works, certainly. But more effective used to call out people in the meeting that participated during the branch strategy discovery phase. For instance, you could say, “Ron, we really liked your idea about such and such so we integrated it here in this part of the strategy.” This connects with Ron in the room. It also pulls everybody else into the conversation a bit more. And it builds stronger relationship bonds.

When you take the time to reflect on a presentation (which is a performance) you can take the insights on what went well (so you can do more of that next time) while also having insight on what caused a dip in confidence levels. With these reflective insights, you can practice and prepare as to not experience the dip in confidence during your next presentation.

Delivering a presentation is a performance. An actor or musician would not go on stage and hope for the best and as a brand strategist neither should you. Preparation builds confidence and means you will be more likely to succeed.

It's okay to make mistakes or have moments of uncertainty during a presentation. It happens with everyone, or at least with every human being! Perfection does not exist and should not be the goal; clarity and authenticity are. Embrace any imperfections and continue confidently with your presentation knowing that it´s ok once you are human.