Vous commencez un nouvel emploi dans le domaine des opérations marketing. Comment se mettre à niveau rapidement ?

Rapid onboarding in Marketing Operations: Engage Stakeholders: Connect with team members and key stakeholders. Deep Dive into Processes: Understand existing workflows and procedures. Leverage Training Resources: Utilize training materials and onboarding sessions. Ask Questions: Seek clarification and insights from colleagues. Shadowing: Shadow experienced team members to grasp day-to-day operations. Review Documentation: Study existing documentation for processes and tools. Set Clear Goals: Establish short-term goals for quick wins. Networking: Build relationships across departments for cross-functional understanding. Feedback Loop: Request regular feedback to gauge progress. Stay Agile: Be adaptable and open to learning from experiences.

In your new Marketing Operations role, quickly acclimate by diving into team meetings and listening to understand ongoing projects. Create checklists to organize tasks and stay on track. Proactively jump in where help is needed, showcasing your adaptability and willingness to learn. Seek opportunities to contribute and ask questions, demonstrating your eagerness to grow in this role. Your proactive and inquisitive approach will be key to your rapid success.

Para se atualizar em Operações de Marketing, mergulhe nas ferramentas e processos da empresa. Aprenda como sistemas de CRM e automação de marketing são utilizados para rastrear KPIs. Estabeleça conexões com colegas de equipe e outras áreas para insights práticos. Manter-se informado sobre tendências e melhores práticas do setor também é vital. Essa combinação de conhecimento técnico, colaboração interna e consciência do mercado irá posicionar você para contribuir efetivamente e atingir metas.

Avançando nas operações de marketing, é essencial dominar as ferramentas e plataformas necessárias para suas atividades. Isso inclui desde automação de marketing e CRM até análise e gerenciamento de conteúdo. Familiarize-se com as funcionalidades e melhores práticas de cada aplicativo e entenda como eles se integram uns com os outros. Além disso, aproveite as oportunidades de treinamento e certificação disponíveis para aprimorar suas habilidades e reforçar sua credibilidade profissional.

Be familiar with software and marketing strategies that major companies are using to advance their business. Workshops and continuing studies classes are an excellent way to earn certifications to keep in tune with current trends.

Building relationships and trust among team members is critical to moving the business forward. Take time to meet with colleagues from areas outside of your department to discuss their goals. Be prepared to ask questions to learn more about their short and long term goals. Schedule a time to follow up.

Building relationships with all your colleagues and cross departments will be an important part of your roles. Lots of your projects will be cross team. Always communicate clearly, define a clear project scope with clear roles and responsibilities and timelines. Document everything so if people are insure they can always refer to the documentation and be open and available so they know they can always reach out to you for clarification

Para se atualizar em operações de marketing, familiarize-se com os processos e fluxos de trabalho essenciais. Entenda o gerenciamento de projetos, orçamento, governança de dados e conformidade. Aprenda as etapas e responsabilidades em cada processo, bem como as ferramentas e modelos usados para suportá-los. É crucial aderir a padrões e políticas que assegurem qualidade, consistência e eficiência, garantindo que suas operações de marketing sejam não só eficazes, mas também alinhadas com as melhores práticas do setor.

Check the processes and either follow them or improve them when they can be. Some policies need to be strictly adhered to but in my experience many processes may be outdated and could be improved and when you see this, offer to do it and come up with suggestions it will be much appreciated and will improve efficiency.

Data is important and helps identify what works and where are the bottlenecks. When you see a bottleneck try find solutions to solve them, test, experiment, iterate. Without data you can just guess while taking data informed decisions is way more impactful.