Voici comment vous pouvez transmettre efficacement la valeur de l’innovation aux parties prenantes de votre organisation.

An innovation is always invented to stratify customer's need. Show how your innovation aligns with their goals. How this innovation will help companies achieve their mission.

Aligning steps in innovation with overall company goals is imperative. The mistake that many make is not making the impact quantitative; it is not good enough to 'support' or 'contribute' to business goals, instead, deliverables must deliver a quantifiable value. This helps in two ways; firstly as a sanity check for your projects, i.e. can we objectively measure this? if not, then that may be an indication of a more fundamental issue, but secondly, it helps stakeholders immediately understand the purpose of the innovation/deliverable.

Be like Elon At Tesla, Musk effectively conveys the value of innovation by linking it to the company’s mission of accelerating the world’s transition to sustainable energy. He uses tangible success stories, such as the development of the Model S and its impact on the electric vehicle market, to illustrate the benefits. Musk presents data on sales growth, customer satisfaction, and environmental impact to demonstrate ROI. He engages stakeholders by involving them in the innovation process and providing regular updates on progress. By highlighting competitive advantages and market trends, Musk creates a compelling case for continuous innovation.

Communication is the key. Simple and precise words always creates wonders by delivering the exact message and avoid any confusion.

The higher you climb in an organisation, the more business-orientated your work becomes, and your vocabulary, presentation style and methods need to grow with you. Tips and tricks that served you well earlier in your career, may not yield the same results with senior audiences. Always 'read the room' and adjust accordingly. If energy levels are low, and attendees are hurried, then acknowledge that to them, and then tailor your pitch to match the environment. Your stakeholders will appreciate it.

Success story always speaks for your skills and expertise. Share it through case studies by outlining the journey, challenges, your strategies against those challenges and finally, A successful outcome. Case studies and portfolios will give stakeholders a idea of what to expect from you. This will demonstrated and exemplify what you're best at!

1. Highlight successful past innovations and their impact on the organization's growth. 2. Demonstrate how innovation can solve current pain points and inefficiencies. 3. Showcase innovative practices of competitors and their benefits. 4. Involve stakeholders in the innovation process to build ownership. 5. Emphasize the long-term competitive advantage of being an innovative organization.

Effectively conveying the value of innovation to stakeholders in your organization involves strategic communication and demonstrating tangible benefits. Here’s how you can do it: 1.Understand Stakeholder Perspectives 2.Highlight Strategic Alignment 3.Use Case Studies and Examples 4.Quantify Benefits 5.Focus on Competitive Advantage 6.Address Risks and Challenges 7.Engage in Dialogue 8.Involve Stakeholders in Innovation 9.Showcase Future Potential 10.Measure and Communicate Success 11.Create a Culture of Innovation By employing these strategies, you can effectively convey the value of innovation to stakeholders, garnering their support and commitment to driving innovation within your organization.

Be aware of the challenges and pain-points of your individual stakeholders. Aligning deliverables to company goals is very important, but you are dealing with humans, each with their own objectives, goals and challenges. It is important that you understand the hurdles, frustrations and risks that they face so that you can ensure that your proposals are going to be well received. For this reason, it is always advisable to discuss your content with as many stakeholders privately as possible before meetings/presentations/events. This ensures that there are no surprises in the room, that you have some feedback ahead of time, and it allows you to cut down on the time taken to present/pitch.