Voici comment vous pouvez rester inspiré et maintenir un état d’esprit créatif en tant que professionnel de la stratégie de marque.

A curious mind is a powerful asset for any brand strategist. Become a Knowledge Explorer: Go beyond brand strategy resources. Read books, listen to podcasts, and explore articles on diverse topics like science, or history. Embrace the Unexpected: Don't be afraid to delve into unfamiliar territory. By making connections between seemingly unrelated concepts, you can spark unique and innovative ideas for your brand strategies. Curiosity in Action: Turn your curiosity into action. Take notes, brainstorm ideas, and experiment with how these newfound connections can inform your approach to brand strategy. By embracing curiosity and actively seeking knowledge beyond your immediate field, you'll unlock a treasure trove of fresh perspectives.

Approach everything with a questioning mind. Wonder "why" things are the way they are, and explore new trends, technologies, and cultural shifts. This curiosity can spark innovative approaches to brand building. The rise of social media challenges brands to think beyond traditional marketing channels. A curious strategist might explore how a brand can leverage a viral dance trend to connect with its audience authentically.

Mi consejo lo puedo resumir en una frase que aprendí de una gran mente: "El conocimiento nace a través del roce, NO de la aceptación". Esto -en pocas palabras- quiere decir que la discusión, el debate o el intercambio de ideas, es sumamente importante para adquirir conocimiento, evitar la "cámara de eco" y perder el miedo a equivocarse. Para que todo lo anterior tenga sentido es menester el cultivar el pensamiento crítico y aquí es donde esta el meollo del asunto, pues si la curiosidad es el alma de la creatividad, el pensamiento crítico es el cerebro, esa voz de la razón que te guía y aconseja sobre las decisiones que debes tomar.

Curiosity fuels creativity. As a brand strategist, explore books, podcasts, and articles outside your field to broaden your knowledge base and spark groundbreaking ideas. Here are a few tried and tested tips I personally use during a creative block: 1. Change Your Environment: Work from a new location or take a walk. 2. Practice Mindfulness: Use meditation or deep breathing. 3. Collaborate: Discuss ideas with colleagues or friends. 4. Set Small Goals: Break tasks into manageable pieces. 5. Take Breaks: Regular breaks can provide a fresh perspective. By embracing curiosity and using these strategies, you can maintain your creativity and continue to innovate.

As Steve Jobs once said, “You can't connect the dots looking forward; you can only connect them looking backwards.” You never know how what you learn today will come into play tomorrow — but it inevitably will. → Read an article on math one day and see it help you identify patterns in your strategy on the next one. → Watch a docu on mythology and see how you approach storytelling differently on your next project. → Learn origami and see how every blank page seems to offer more opportunities for creativity now. There's no such thing as learning something "irrelevant" — when it comes to creativity, every bit of knowledge opens new doors.

Strong professional networks are essential for brand strategists. Connect and Learn: Seek out conversations with mentors, and professionals from various backgrounds. These interactions can expose you to new ideas and challenge your assumptions. Embrace Diverse Perspectives: Ask questions and actively listen to different viewpoints. This will broaden your understanding of the market. Spark Collaboration: Discussions can spark innovative ideas. Share your own insights and collaborate with others to refine your brand strategies. By building a strong network and fostering open communication, you'll gain exposure to a wealth of perspectives. This will keep your creative spark alive and fuel the development of cutting-edge brand strategies.

La frase: "Zoon Politikón" jamás ha estado tan vigente como en estos momentos, pues nuestra "racionalidad" se ha visto comprometida por el uso desmesurado y como un fin en si mismo de las redes sociales; convirtiéndolas justamente en eso: REDES sociales, en donde nosotros -cual cardumen- nos vemos arrastrados por "mareas de opiniones sociales", anzuelos "vistosos" en los cuales caemos y mordemos el "click bait" o sencillamente pensamos que nuestro pedacito de agua ES el océano, cayendo en la llamada "cámara de eco"... entonces, NO usamos las RRSS? claro que SI, pero NO dejemos que sean ELLAS las que nos usen a nosotros! pensemos de forma lógica, crítica y con raciocinio, allí esta el camino.

Surround yourself with inspiring people. Connect with fellow strategists, attend industry events, and engage in online communities. Diverse perspectives can ignite new ideas and challenge your existing assumptions. Networking with a designer might inspire a brand strategist to think about how a brand's visual identity can be used to tell a more compelling story.

Few things help creativity as much as meeting new perspectives and new stories. Seeking inspiration in other people is by far more effective than in case studies, data, or galleries. Just remember to keep the interaction two-way: don't just take from others, but see what you can give them yourself — even your honest opinion can be great for that.

Carving out time to reflect can be a game-changer for brand strategists. Uncover Hidden Gems: Take some quiet time each day to process your experiences. Journaling or meditation can help you sift through the day's events and identify valuable insights you might have missed. Learn from Every Interaction: Reflect on conversations, presentations, or even social media interactions. What surprised you? What resonated? These reflections can spark new ideas or connections that fuel your creativity. Boost Your Strategic Thinking: By regularly reflecting, you can gain a clearer perspective on your brand strategy projects. This practice will keep your mind fresh and strategic, allowing you to develop even more innovative brand strategies.

El tan de moda estoicismo que inunda las redes sociales últimamente, es bastante útil en su real dimensión; esto es en sus verdaderas fuentes y en algunos de sus más destacados autores como Séneca o Epícteto encontramos -entre muchísimas y valiosísimas otras cosas- algunos "ejercicios para la buena vida" y uno de ellos en particular lo aplico -quisiera pensar yo- varias veces a la semana... su nombre es -a falta de uno oficial- "momentos de incomodidad", en qué consiste: de forma controlada- nos expongamos a situaciones que nos desagraden PERO en un ambiente que podamos manejar para que, de forma gradual, estemos mejor preparados ante situaciones que NO podemos controlar verdaderamente, brindándonos coraje, calma, prudencia y si, reflexión.

Take time to process information and experiences. Journaling, sketching, or a walk can help you connect the dots and generate new insights. For example, Reflecting on customer feedback about a brand's messaging might lead a strategist to identify a gap in the brand's emotional connection with its audience.

Staying inspired and maintaining a creative mindset as a brand strategy professional involves a combination of continuous learning and self-care. Regularly explore industry trends, attend workshops, and read widely to spark new ideas. Engage with diverse perspectives by networking with peers and participating in brainstorming sessions. Allocate time for creative activities outside work, such as hobbies or art, to keep your mind fresh. Prioritize self-care by maintaining a healthy work-life balance, getting adequate rest, and practicing mindfulness. Embrace challenges as opportunities for growth and stay curious. By nurturing your creativity and well-being, you can consistently bring innovative solutions to your brand strategy projects.

Siguiendo en la onda helénica, dijo Sócrates: "es una desgracia para el hombre envejecer sin nunca ver la belleza y la fuerza de la que su cuerpo es capaz" no es un misterio que el ejercicio ayuda a la mente y viceversa, por lo que es altamente recomendable realizar alguna actividad física para despejar la parte "cerebral" por así decirlo, y cambiando de meridiano podríamos decirlo de otra forma, -recordando a cierta enseñanza oriental- el vaso LLENO, debe desahogarse para -y evidentemente- volverlo a llenar.

Don't be afraid to share your ideas and get constructive criticism. Feedback from colleagues, mentors, or even potential clients can help you refine your thinking and identify blind spots. Example: Sharing a new brand positioning concept with a trusted colleague can lead to a more compelling and well-rounded strategy.

Step outside your comfort zone and try new things. Read books on unexpected topics, take an online course in a different field, or simply try a new recipe. These seemingly unrelated experiences can spark creative connections. Example: A strategist who experiments with writing fiction might develop a stronger ability to craft compelling brand narratives.

7. Embrace Constraints (My Opinion): Sometimes, limitations can breed creativity. Working within a tight budget or a specific brand guideline can force you to think outside the box with innovative solutions. A strategist with a limited marketing budget might develop a clever social media campaign that goes viral, generating more impact than traditional methods.