Post de Antoine DEDOBBELER

We had the chance this week to do a Europe market tour in Germany, Switzerland and Spain, with Orit Halamish ! It was fantastic to see the teams commitment to embrace our core strategies and drive great consumer and shoppers executions delivering very strong results already ! We had the chance to meet and engage with the local teams and could experience the true passion of the organizations to revolutionize the way the world drinks ! Congrats teams Germany 🇩🇪, Switzerland 🇨🇭and Spain 🇪🇸 and thank you for all the work to accelerate our penetration in the country and fight against single use plastic waste ! #SodaStream #Pushforbetter

This week, we had our global SodaStream International conference taking place in wonderful Lisbon with Streamers from HQ and all over Europe and the world ! In our mission to revolutionize the beverage industry, the purpose of this amazing event was to share our global vision and strategy, our breakthrough innovation pipeline and marketing assets and deploy our marketing and commercial strategy and plans for H2 and 2025. It was also a fantastic opportunity to engage with our highly talented Streamers globally and locally. We have all we need to accelerate further the penetration of our #SodaStream proposition across the markets all over the world in the near future and this is extremely inspiring and exciting ! Kudos to the Global team for this fantastic conference and the perfect organization and to the local teams for your passion, engagement and commitment to #pushforbetter… Future will be bright together ! SodaStream International, Ltd.

Quel bonheur et quelle fierté d’avoir pu vivre de l’interieur aujourd’hui le partenariat entre la filiale France de SodaStream International, Ltd. France et l’EcoTrail Paris dont l’édition 2024 s’est tenue aujourd’hui avec une participation record de près de 15 000 coureurs ! Cette année encore, plusieurs dizaines de machines #SodaStream ont remplacé les bouteilles d’eau gazeuse et les sodas sur l'ensemble des points de ravitaillement de la course permettant ainsi d’éviter des milliers de déchets plastiques à usage unique. Ce partenariat se fonde sur des valeurs engagées et communes pour proposer une solution alternative aux bouteilles en plastique à usage unique. Merci à l’organisation et en particulier à Romain PIAU pour l’étroite collaboration et la confiance. Et bien sûr, un immense merci à Christophe Laffont ainsi qu’à Thomas Sandoz et Stéphanie Houée (Besson) pour avoir construit et consolidé ce partenariat et aux équipes de #SodaStream en France, qui ont donné de leur temps pour soutenir et alimenter les coureurs sur les points de ravitaillement aux côtés des bénévoles et participer aux différentes courses ! Bravo à tous ! Anne PINIAU, Nathalie Le Bayon, Anne-Julie Bauchet, Joséphine de Boisboissel, Louis BOUQUET, Jean-Philippe Bidot, JEAN FRANCOIS ROUILLON, Emmanuel Soufflet, Pierre Le Gurun, Mathieu Trillot et François Beziers ! #SodaStream #Plasticfigher

While 2023 is about to come to an end, I want to recognize the amazing commitment and passion of the Streamers locally and globally to change the way the world drinks ! From all the country visits and the daily interactions with Streamers all over the world during this year, I walked away inspired, excited and determined more than ever to revolutionize the beverage industry by accelerating the penetration of our unique #SodaStream proposition as we head into 2024. I feel also very honored and privileged to lead the #BestofWorld Cluster with a fantastic team who has been consistently demonstrating dedication, passion and open minded attitude to challenge the statu quo and push for better ! Team #SodaStream France, Poland, UK, Benelux, Italy, South Africa & Distributors, thank you for all the hard work and the amazing collaboration ! Global Team HQ & OPs, thank you for your extraordinary commitment and resilience. You are an unique source of inspiration for all of us ! Wishing you all a Merry Christmas and a festive holiday season… and Looking forward to a fantastic #2024 all together ! May the coming year be filled with peace, joy and health ! #SodaStream #PushforBetter #BestofWorld Team: Christophe, Daria, Tiago, Johan, Jacopo, Jacqui, Shavite, Thomas, Orit, Sharon and all local teams !

On the way back from a fantastic market tour this week with Ram Krishnan visiting Poland and UK markets, after Germany, with Jennifer Feinberg and Daniel Murray and Galit Zucker, Liat Alon and Sam Grant ! Many thanks to you for taking the time to come over and meet with the local teams and for providing help, support and inspiration to further accelerate our penetration in these key strategic markets for SodaStream International, Ltd. ! It was also truly amazing to see our new rebranding coming to life in every single store visited and to experience how much the local teams are embracing our core company strategies delivering in-store execution excellence with our key trade partners ! Congrats to all and particularly to Daria, Poland GM, and Tiago, UK GM, and to the local teams for all the excellent work and their commitment to continuously push for better ! #SodaStream #pushforbetter

Superbe événement de mi-année organisé par SodaStream France à Nantes ! Quel plaisir de revoir l’ensemble des équipes locales, de pouvoir participer à la présentation de Christophe et de son équipe de direction de choc (Anne-Julie, Isabelle, Thomas, Frank et Caroline) sur le bilan du premier semestre et le plan d'action d’ici à la fin d’année et de partager un excellent moment ensemble ! J’ai été très heureux également, avec Gauthier, de pouvoir échanger avec les équipes françaises sur la stratégie et le plan d’action mondial de SodaStream International, Ltd., rappeler combien La France est un pays stratégique pour le Groupe où nous sommes extrêmement ambitieux pour continuer à nous y développer tant le potentiel reste colossal ! Bravo aux équipes françaises pour la qualité du travail réalisé sur ce 1er semestre & merci #SodaStreamFrance pour votre implication, votre engagement et votre passion pour révolutionner le monde des boissons pétillantes et accélérer encore la pénétration de notre offre auprès des consommateurs français ! #Pushforbetter #Sodastream

This week, our first ever SodaStream International, Ltd. Marketing & Commercial Roadshow has been taking place in Frankfurt with Streamers from HQ and all over Europe and South Africa ! In our mission to revolutionize the beverage industry, the purpose of this fantastic event was to share our global breakthrough innovation pipeline and marketing assets and deploy our marketing and commercial strategy and plans for H2 and 2024. It was also an amazing opportunity to engage with our highly talented Streamers globally and locally. We have all we need to accelerate further the penetration of our unique #SodaStream proposition across the markets in the near future and this is extremely inspiring and exciting ! Kudos to the Global team for this fantastic roadshow, to the German team for your great hospitality and perfect organization and to the local teams for your passion, engagement and commitment to #pushforbetter… Future will be bright together ! SodaStream International, Ltd.

Bravo Thomas, Einat, Sam ainsi qu’à toutes les équipes locales et globales pour la réalisation de cette superbe campagne TV ! À l’antenne dès ce soir ! #pushforbetter #faitespétillerlavie

We had the chance this week to do a market tour in Italy and Poland, with Eyal, Guy and Tal, and enjoy one of the most exciting and inspiring time I had in my 5 years of #SodaStream history ! It’s fantastic to see our new brand positioning coming to life in stores and to experience how our local teams, under the great leadership of Daria in Poland and Jacopo in Italy and the local management teams, are embracing our core strategies and driving outstanding in-store executions which deliver already amazing results ! We could also meet and engage with the local teams and feel the true passion of the organization to revolutionize the way the world drinks ! Congrats team Poland 🇵🇱 and Italy 🇮🇹 and thank you for all the fundamental work to accelerate our penetration in the country and fight against single use plastic waste ! You’re a true source of inspiration ! #SodaStream #Pushforbetter