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Search engine optimization (SEO)

As an Internet marketing strategy, search engine optimization considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

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I identified and used marketing strategies, tools, and methods, including search-engine optimization and web analytics to create an accessible 10 page website for a nonprofit organization. I effectively designed and implemented web-based forms for user interaction, evaluated website performance, privacy, and security issues, and produced a profe…

  • Updated Feb 1, 2021
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