dentsu Israel

We asked Gemini about the top quality clients look for in an agency. What do you think was #1? 🤔 🤓

We at dentsu Israel were thrilled to participate in yesterday's Meta event, UNLOCKING APAC POTENTIAL: EXPANDING APPS & GAMING INTO JAPAN AND BEYOND.   Our very own Ori Zifroni led a fascinating session exploring the distinct characteristics of the Japanese advertising and media landscape. Ori delved into media behavior, current trends, advertising investment forecasts, and content preferences, providing invaluable insights. He also shared a detailed framework for market localization and a practical guide designed specifically for Israeli global advertisers looking to enter the Japanese market, based on the extensive research and expertise of dentsu Japan and dentsu Israel.   The event also featured outstanding presentations from Richard M. of Sensor Tower, and David (Jichen) Lu and Arnon Rotem of Meta.   It was also fantastic to engage with companies at the event, discussing strategies for cracking the code in Japan and exchanging valuable ideas.   A special thanks to Ziv Shavshevitz and Dana Poleg from Meta for their exceptional organization and leadership, ensuring the event was both insightful and successful.   Feel free to reach out to us if you'd like to chat more about breaking into APAC! https://lnkd.in/dDrrwAiY

Ron Simchi, VP of Performance & Business Development, shared with us his inspiring quote.

Top 3 Paid Search Trends for 2024. Paid search is expected to grow by a 7.7% three-year CAGR to 2026 as the channel experiences a profound transformation. People are seeking information differently, and brands must change how they capture that search intent by diversifying their spending and making the most of artificial intelligence. Keep reading: https://lnkd.in/eTaqu_6n #AdSpendMay2024 Brendan Alberts, EVP, Head of Paid Search, US, dentsu and Meredith Spitz, SVP, Paid Search, US, dentsu

Repurposing content: How to extend the life of your content assets https://lnkd.in/euZbq4xE

Welcome to the sixth edition of Noted: A Look 10 Years into the Future, outlining the key learnings from our Consumer Vision 2035 research marketers should take away and consider as they strive to future-proof their business. To read the full article >> https://lnkd.in/dTGC4jdt

🚀 What an incredible time we had at the dentsu CTV for Performance event last week at The George Tel-Aviv! Thank you to everyone who made this event such a phenomenal success. Let’s recap the highlights: 👑 Mirit Rabinovitz, CEO dentsu Israel , kicked off the event with a spirited welcome note that really defined the purpose for the emergence of CTV. Mirit spoke about the unique role CTV is playing in the future of media and the trends within our world that are pushing CTV to be an even more important channel. 📺 The CTV Revolution: How did my television become a performance channel? Ori Zifroni, Head of Strategy dentsu Israel, followed with a captivating presentation on how CTV has transformed into a powerful performance channel. Ori’s insights were eye-opening and laid the foundation for understanding the ecosystem and data points specific to CTV as a channel. 🆔 Next, we were introduced to Merkury, a game-changer in the CTV landscape. The session shed light on how this new tool is revolutionizing identity and targeting with a holistic approach, offering us a glimpse into the future of personalized advertising, and not just for CTV. 🎬 CTV Activation: What, How and Where Dan Harris, Senior Director The Trade Desk took the stage to demystify CTV activation. His practical advice on what, how, and where to activate CTV campaigns provided actionable steps to getting the best results from your campaigns. 📊 CTV as a Highly Measurable Channel: Deep Dive into the Mobile Apps Attribution Case Moran Davida, Senior Product Manager AppsFlyer, delivered a masterclass on measurement. Her in-depth analysis of CTV as a measurable channel, especially through the lens of mobile app attribution, was both interesting, informative and really tied together the theme of the day of CTV as a performance channel. 🗯️ Panel Discussion: Challenges and Solutions in CTV for Performance Uri Pearl, Head of Marketing PAPAYA, Or Hadar, Growth Marketing Team Lead monday.com, and Itai Katzhandel, Leading Digital Ads Media Buying Next Insurance, joined forces for an engaging panel discussion. Their exploration of the challenges and solutions in CTV for performance was a major highlight, offering diverse perspectives, practical solutions, and an openness to push each other's perspectives. 🎨 Approaching Creative for CTV Taylor West, Global Head of Sales Clinch, wrapped up the sessions with a creative flair. Taylor’s session on creative approaches for CTV was both innovative and insightful, leaving us with plenty of creative inspiration. A massive thank you to all our speakers for their incredible presentations. Your expertise and passion truly made this event special. Lastly, a heartfelt thank you to everyone who helped make this event a reality. From our event organizers to the tech team, and everyone in between, your hard work and dedication did not go unnoticed. Here’s to many more successful events and the continued evolution of CTV for performance!

We had the pleasure of meeting so many talented and enthusiastic students and recent gradates at the career fair in Tel Aviv University & Bar-Ilan University ready to embark on their professional journeys. We’re excited about the future and look forward to welcoming some of these bright minds into our organization. Together, we’re building a brighter future! 🌟 Join us >> https://lnkd.in/dwKZE5a9

Wow! We were so happy to host the CTV For Performance event at the George Tel Aviv Hotel today. It was an amazing day of interesting content, engaging speakers, and a lovely ambiance. Thank you to everyone who attended and presented (and everyone behind the scenes) for making it such an awesome event. Full recap post of all the topics and speakers coming soon... 👏▶👏

Finishing touches...📺 Looking forward to seeing you at the event tomorrow!