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Articles by Netta
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How Toyota, Lufthansa, McKinsey, BT, and the U.S. Air Force buy & use generative AI + *a special invite*
How Toyota, Lufthansa, McKinsey, BT, and the U.S. Air Force buy & use generative AI + *a special invite*
By Netta Kivilis
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How Estée Lauder, UPS, Tui, Verizon, and PwC buy and use generative AI
How Estée Lauder, UPS, Tui, Verizon, and PwC buy and use generative AI
By Netta Kivilis
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How United Airlines, L'Oreal, Moderna, and Discover buy and use Generative AI
How United Airlines, L'Oreal, Moderna, and Discover buy and use Generative AI
By Netta Kivilis
Contributions
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How do you communicate and coordinate effectively with your partner throughout the joint marketing campaign?
Partner marketing can be a game-changer—a cost-effective demand gen tool and a way to seem bigger than you are—but you have to set the right expectations. A partnership won't be a magical source of endless opportunities and leads without any effort, so be sure you're ready to put in the time it will require. Be clear on how the partnership will help your business. Ask yourself questions like: Who is your target audience? How will you reach them? Be realistic about what you can accomplish. If your partner isn't an exact match for your target market, understand that the benefits of the partnership will be around credibility and building recognition. Finally, don't forget to have a plan for measuring—and celebrating—success.
Activity
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Now for a peek under the hood 👀… My co-founder Amir Krayden has written quite a bit about the limitations of LLMs for root cause analysis in…
Now for a peek under the hood 👀… My co-founder Amir Krayden has written quite a bit about the limitations of LLMs for root cause analysis in…
Liked by Netta Kivilis
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Performance is a symptom, not your root problem. Historically, many Cloudinary customers came to us to solve website performance issues caused by…
Performance is a symptom, not your root problem. Historically, many Cloudinary customers came to us to solve website performance issues caused by…
Liked by Netta Kivilis
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We invite you to join us at 🎩 Tamnoon is co-sponsoring an exclusive event at Black Hat 2024! Join us, C-Vision International and The CISO Society…
We invite you to join us at 🎩 Tamnoon is co-sponsoring an exclusive event at Black Hat 2024! Join us, C-Vision International and The CISO Society…
Liked by Netta Kivilis
Experience & Education
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Heading to Black Hat USA 2024? Don't miss our insider's guide! 🕵️♂️💻 We've packed our latest blog with everything you need to know: 🎲 Details on…
Heading to Black Hat USA 2024? Don't miss our insider's guide! 🕵️♂️💻 We've packed our latest blog with everything you need to know: 🎲 Details on…
Liked by Netta Kivilis
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It was a pleasure hosting the state of AI 🤖 panel with Ori Goshen (AI21 Labs), Itamar Friedman(CodiumAI), Ofir Bibi (Lightricks) Thank you…
It was a pleasure hosting the state of AI 🤖 panel with Ori Goshen (AI21 Labs), Itamar Friedman(CodiumAI), Ofir Bibi (Lightricks) Thank you…
Liked by Netta Kivilis
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מושקעות עסקית ראשונית, או: הבייבי שלי בן חצי שנה! הקולגות הנפלאות שלי מכירות מתוך שינה את המונח שבכותרת, בשינוי קל. מושקעות *אימהית* ראשונית מתארת…
מושקעות עסקית ראשונית, או: הבייבי שלי בן חצי שנה! הקולגות הנפלאות שלי מכירות מתוך שינה את המונח שבכותרת, בשינוי קל. מושקעות *אימהית* ראשונית מתארת…
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Data science lead Avitan Gefen opens up on how we’re layering LLMs on top of Senser’s #aiops platform for automatic issue summarization and…
Data science lead Avitan Gefen opens up on how we’re layering LLMs on top of Senser’s #aiops platform for automatic issue summarization and…
Liked by Netta Kivilis
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"A lot of vendors may think claiming that their product is leveraging some sort of AI capability is helpful, but it's not always." -- Jason Strle…
"A lot of vendors may think claiming that their product is leveraging some sort of AI capability is helpful, but it's not always." -- Jason Strle…
Shared by Netta Kivilis
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Linda Rubinstein and her work on neurobiology, featured on the cover of last weekend's edition of Calcalist, Israel's premier financial…
Linda Rubinstein and her work on neurobiology, featured on the cover of last weekend's edition of Calcalist, Israel's premier financial…
Liked by Netta Kivilis
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Tomorrow at 1 PM EST, Blue Seedling's Jordan Elkind and Nuuly's Kim Gallagher are pulling back the curtain on how to win enterprise deals with your…
Tomorrow at 1 PM EST, Blue Seedling's Jordan Elkind and Nuuly's Kim Gallagher are pulling back the curtain on how to win enterprise deals with your…
Liked by Netta Kivilis
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We are thrilled to announce our participation in the AWS and Anthropic GenAI Scale Program, a fantastic initiative launched by Amazon Web Services…
We are thrilled to announce our participation in the AWS and Anthropic GenAI Scale Program, a fantastic initiative launched by Amazon Web Services…
Liked by Netta Kivilis
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One of THE best parts of my role is getting out into the field and meeting with our partners. Thank you Jerry O'Brien Matt Peterson Tim McLaren…
One of THE best parts of my role is getting out into the field and meeting with our partners. Thank you Jerry O'Brien Matt Peterson Tim McLaren…
Liked by Netta Kivilis
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Day 2 of Merlin Safari 2024 has been nothing short of amazing! We enjoyed an unforgettable day of fly fishing and hiking in the stunning Colorado…
Day 2 of Merlin Safari 2024 has been nothing short of amazing! We enjoyed an unforgettable day of fly fishing and hiking in the stunning Colorado…
Liked by Netta Kivilis
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🍋 Ready to squeeze more value out of AI in your marketing? Join us on July 30 at 12:30 PM ET for a chat with Ren Horst from Search Influence. We're…
🍋 Ready to squeeze more value out of AI in your marketing? Join us on July 30 at 12:30 PM ET for a chat with Ren Horst from Search Influence. We're…
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I often see CROs agonizing over whether to focus on new logos or existing customer retention / expansion in this tough market. But framing it as an…
I often see CROs agonizing over whether to focus on new logos or existing customer retention / expansion in this tough market. But framing it as an…
Liked by Netta Kivilis
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