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Articles by Rakesh
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When the big tech takes a stand on user data privacy - Questions??! Why suddenly this ? Privacy is a choice? Is it ?
When the big tech takes a stand on user data privacy - Questions??! Why suddenly this ? Privacy is a choice? Is it ?
Shared by Rakesh Raghuvanshi
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#hyperlocal is a must for brands 1.Brands generate more than 70% of their sales revenue from dealers, distributors, multibrand retailers, or…
#hyperlocal is a must for brands 1.Brands generate more than 70% of their sales revenue from dealers, distributors, multibrand retailers, or…
Shared by Rakesh Raghuvanshi
Experience & Education
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Sekel Tech
View Rakesh’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Event Organiser - delirious concert
Joyce Meyer Ministries India
Arts and Culture
exciting to connect with youth to share the gospel through Music
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Publications
Patents
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Software as a Service (“SaaS”) for a content marketing software platform that allows corporate entities to accurately showcase their locations,offers ,promotions ,products, and services via a real-time discovery
US 201503o2475
See patentMANAGING, PUBLISHING AND TRACKING CONTENT FOR VIRTUAL STORE DISPLAY WINDOWS
In one aspect, method includes the step of receiving a request from a third-party website for information about a brand promoter. Another step includes receiving a context-based promotion from the brand promoter. Another step includes matching the context-based promotion with the context teen based on a similarity of the context term with the context-based promotion. Another step includes obtaining the context-based…MANAGING, PUBLISHING AND TRACKING CONTENT FOR VIRTUAL STORE DISPLAY WINDOWS
In one aspect, method includes the step of receiving a request from a third-party website for information about a brand promoter. Another step includes receiving a context-based promotion from the brand promoter. Another step includes matching the context-based promotion with the context teen based on a similarity of the context term with the context-based promotion. Another step includes obtaining the context-based promotion from a context-based promotion database. Another step includes formatting the context-based promotion for display with a search result page of the third-party website, wherein the search result page comprises one or more listings of entities associated with the search key term. Another step includes instructing the third-party website to integrate the context-based promotion into a listing of a brand entity associated with the brand promoter on the search result page of the third-party website.
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Description
Courses
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MMA
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Marketing Managment
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Marketing& Business Managment
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Projects
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retail Mapping , Distribution network setup
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See projectInbount Interest equal to for example you run a restaurant and you see a huge traffic searching your Menu for beef burger and you don't serve ,its time you considered the same , or you know that you are getting a huge traffic from a particular geographic region you would ideally like to open the next store in that region - all this can be achieved though Niftywindow Platform
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Exprentail Marketing
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Live One Retail consulting group offerings: being a thought leader and a Knowledge Based organisation we give major importance to “idea” and we believe it can come from any quarters of our proprietary engagement Platform I.D.E.A (Intelligence .Design. Engagement. Analytics)
1. Intelligence (Research & Retail Planning )
In the retail industry it's vital to know where your customers are, and what they want. This is where research comes in. We do a variety of types of research - all…Live One Retail consulting group offerings: being a thought leader and a Knowledge Based organisation we give major importance to “idea” and we believe it can come from any quarters of our proprietary engagement Platform I.D.E.A (Intelligence .Design. Engagement. Analytics)
1. Intelligence (Research & Retail Planning )
In the retail industry it's vital to know where your customers are, and what they want. This is where research comes in. We do a variety of types of research - all related to getting the most profit and growth in your business.
RCG does feasibility studies, growth projections, population analysis, in depth demographic studies and economic impact analysis.
.For retailers - thorough research is the 'secret sauce' that makes a retail operation successful in the long term. Research can give you insight you would never otherwise get into where the profit centres are in your business.
Getting the Retail Mix Right.
This is one area where hard facts trump intuition every time. For example, when consulting on the we pinpoint the most profitable departments. - And this is something we can never predict without first doing the figures.
When working with nation wide retail chains we would be able to find gaps in the store network. These are areas where the demographic is a good fit and the population density is present, but there is no store there to take advantage of this. This type of research can help grow your brand - and stop your competition from gaining an edge.
Today's markets are moving fast. While times are challenging, there is also a lot of opportunity - for companies that can get their facts clear, and then act on the data.
Analytics: It’s one thing to have data but completely another thing to make it useful to your business growth. We would provide desktop information to the key management and functional leaders to make meaningful and informed decision in the complete Retail cycle of the business on Time every TimeOther creators -
Honors & Awards
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India’s Live1 Entertainment wins Gillette on OpenAd.net
Openad.net for Fusion Gillette
An official communiqué informed that the look was for creatives that found ways of persuading men in the age group of 18-24 to switch from disposable razors to the premium Gillette Fusion system.
The brief was about emphasising that the brand’s close shave makes its users irresistible to women, and this brief received responses from 16 countries. They included entries from Venezuela, the United Arab Emirates, New Zealand, the US and the UK.
A spokesperson for Gillette said, “We…An official communiqué informed that the look was for creatives that found ways of persuading men in the age group of 18-24 to switch from disposable razors to the premium Gillette Fusion system.
The brief was about emphasising that the brand’s close shave makes its users irresistible to women, and this brief received responses from 16 countries. They included entries from Venezuela, the United Arab Emirates, New Zealand, the US and the UK.
A spokesperson for Gillette said, “We evaluated these ideas in terms of three criteria which were distinctiveness, ability to be brought to life in different touch points, and proximity to brand character. The winning idea is the one that scored the strongest among each one of these. This is a really distinctive idea and based on a powerful insight that can travel across different consumer touch points, and is close to the brand character.”
Katarina Skoberne, Co-founder, OpenAd.net, added, “Targetting this market clearly inspired our creatives and we were delighted to see ideas coming from such a diverse range of countries.”
://www.exchange4media.com/advertising/india’s-live1-entertainment-wins-gillette-on-openad.net_25533.html
Languages
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English
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Hindi
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Organizations
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Nifty Windows
Founder & President
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Many advertising executives are aware of the risks involved in relying on third-party cookies. However, the impact of these risks became evident a…
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Humans are fond of making little predictions. But the future is an entropy that refuses to be governed by even the soundest forecasts. The world…
Humans are fond of making little predictions. But the future is an entropy that refuses to be governed by even the soundest forecasts. The world…
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Where is your brand today? Assessing your current position in the hyperlocal landscape is the crucial first step in crafting a successful strategy…
Where is your brand today? Assessing your current position in the hyperlocal landscape is the crucial first step in crafting a successful strategy…
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