Saumil Gokhale

As the Director of Outlook Media India, I am excited to share insightful trends reshaping the Direct-to-Consumer (D2C) landscape. A significant shift is underway as investments pour into what are popularly termed "Not My Parents' Brands." Key Insights and Numbers: Rising Investment Trends: In the past year, investment in D2C brands targeting younger demographics has surged by 45%. These brands, often characterized by their modern aesthetics, digital-first approach, and innovative product offerings, are capturing the interest of millennials and Gen Z. Market Dynamics: The D2C market is projected to grow at a compound annual growth rate (CAGR) of 27.3%, reaching $174.98 billion by 2023. Brands that resonate with the values and preferences of younger consumers are driving this expansion. Consumer Preferences: Recent surveys indicate that 68% of consumers aged 18-34 prefer purchasing from D2C brands over traditional ones. This preference is fueled by the desire for unique, personalized products and experiences. Brand Loyalty and Engagement: "Not My Parents' Brands" are excelling in building strong customer relationships. These brands report a 30% higher customer retention rate compared to their traditional counterparts, thanks to their focus on community engagement and personalized marketing. Innovative Product Offerings: From sustainable fashion to tech-driven beauty products, these brands are at the forefront of innovation. For instance, eco-friendly and ethically produced items have seen a 50% increase in sales, aligning with the values of environmentally conscious consumers. Digital Dominance: Digital marketing and social media play a crucial role in the success of these brands. With over 80% of their sales generated online, these brands leverage data analytics, influencer collaborations, and targeted advertising to reach and engage their audience effectively. Investment Appeal: Investors are recognizing the potential of these dynamic brands. In 2023 alone, funding for D2C startups increased by 55%, reflecting confidence in their growth prospects and market disruption capabilities. Strategic Implications: For traditional brands, the rise of "Not My Parents' Brands" serves as a wake-up call to innovate and adapt. Embracing digital transformation, enhancing customer experiences, and aligning with contemporary consumer values are imperative for staying competitive. In conclusion, the investment boom in D2C brands tailored for younger consumers is a testament to the shifting market dynamics. These brands are not just trends but are setting new standards in the industry with their innovative approaches and strong consumer connections. #D2C #InvestmentTrends #ConsumerPreferences #MarketDynamics #Innovation #DigitalMarketing #OutlookMediaIndia

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Abhinay Bhasin, who led ProfitWheel as head of product marketing, has joined dentsu as senior vice president - product and technology. Read more👇 https://lnkd.in/dPezX8ZR #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says its an "iconic brand" Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Swift has been an iconic brand for Maruti Suzuki, one that has evolved with changing times to redefine customer expectations." Maruti Suzuki’s Swift has been India’s No. 1 premium hatchback with over 29 lakh owners since its launch. Maruti said, "With a cult fan following, this sporty premium hatchback has constantly redefined the segment benchmark for sporty and dynamic driving performance. Now, the Epic New Swift is poised to build on this rich legacy in a truly Epic manner!" Read more👇 https://lnkd.in/dUmfBWUC #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Shalin Bhatt, senior director at Moloco India offers some practical insights to these questions. #brandmarketing #marketing #marketingcampaigns #marketers #marketingbudgets #performancemarketing #socialmediamarketing

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Regional Content is way more crucial for OTT 🔥 Unfortunately, most brands are missing this opportunity! 💯 The OTT game in India is changing, Regional content is at the heart of it! Here’s why: 👉 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: According to Ormax Media's Audience Report 2023, the Indian OTT audience grew by 13.5% last year. With metros getting saturated, regional markets are the new battleground. 👉 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Platforms like ZEE5 and Alt Balaji have shown that local content can drive high engagement. About 51% of original content on OTT platforms is regional, and it's set to rise to 55%. 👉 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗩𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Local audiences are willing to pay for quality content, even if production values are slightly lower. Now, the primary thing is, be it urban or rural audience, 🚀 providing relatable and aspirational content helps connect with them! For marketers, tapping into regional content isn’t just smart — it’s essential for future marketing growth for both brands and agencies. image credit: Statista _______ Reshare this post ♻️ Help others learn and grow Follow me, Arjun Kapadia, ring the 🔔 to never miss my posts on marketing #Marketing #OTT #RegionalContent #BTDTMedia

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Lucknow Super Giants (LSG) have signed Valvoline Inc., an American retail automotive services entity, as their official lubricant partner. Havas Play orchestrated this collaboration between the Lucknow-based franchise and the lubricant brand. Ipshita Chowdhury, CMO, Valvoline Cummins Pvt Ltd India, said, “Evidently, cricket holds a significant place in Indian culture, with millions of passionate fans across the country. The IPL, with its colossal viewership and widespread popularity, serves as a prime platform for Valvoline to amplify its brand identity. Partnering with a property as popular as the IPL enables Valvoline to extend its reach to various segments of its target audience, including dealers, mechanics, and other key stakeholders within the automotive industry. The collaboration emphasizes Valvoline’s commitment to quality, performance, and innovation in automotive lubricants. This partnership not only enhances brand visibility but also fosters deeper engagement and loyalty among consumers, solidifying Valvoline’s position as a trusted and influential player in the market.” Col. Vinod Bisht, CEO, Lucknow Super Giants, said, “We are thrilled to join forces with a distinguished brand like Valvoline, a true leader in the lubricant market. Valvoline’s unwavering commitment to excellence mirrors our own relentless pursuit as a team. The shared synergies between Valvoline and the Lucknow Super Giants are unmistakable – as we are driven by a common goal of achieving recognition as performance-driven and passionate champions. This partnership, orchestrated by Havas Play, exemplifies the essence of brand relatability and a value-driven proposition.” R. Venkatasubramanian, President – Investments, Havas Media India and MD, Havas Play, said, “Leveraging Havas Play’s expertise in experiential marketing and content creation will serve to amplify the reach and impact of this collaboration. By harnessing its proficiency in crafting immersive brand experiences, we will create compelling narratives around the partnership, resonating with fans both on and off the field. Through innovative storytelling and captivating content, Valvoline will cultivate deeper connections with the audience, ensuring that the brand experience extends beyond traditional advertising avenues.” Havas Media Network India #sportsbiz #sportssponsorship #sportsmarketing #ipl2024 https://lnkd.in/dSmwNAJ8

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SportsBaazi reports 100% revenue growth during IPL24; 1.5x surge in engagement during T20 WC Link in the comments Saurabh Chopra SportsBaazi #mediabrief #SportsBaazi #T20WC #SPORT #research #marketing #media

Zomato confirms discussions to acquire Paytm’s movies, ticketing business In a recent exchange filing, food delivery giant Zomato confirmed that it is in discussions with Paytm regarding a potential acquisition of Paytm's movies and ticketing business. Zomato's CEO, Deepinder Goyal, noted that while talks are ongoing, no definitive decisions have been made that would require board approval or further disclosure at this time. The discussions between Zomato and Paytm center around Paytm’s entertainment segment, which includes its movie and event ticketing services. This move could signify Zomato’s intent to diversify beyond food delivery into broader lifestyle services. Zomato's acknowledgment came after Paytm's own filing, which referred to ongoing negotiations about transferring its entertainment business, though it did not explicitly name Zomato as the other party. This potential deal aligns with Zomato's strategy to expand its offerings and integrate more services into its platform, aiming to create a more comprehensive digital ecosystem for its users. For Paytm, offloading its ticketing business could allow the fintech company to streamline its focus on core financial services and digital payments. As both companies continue these discussions, the market is watching closely to see how this potential acquisition could reshape the competitive landscape of the entertainment and digital services industry in India. The integration of Paytm’s ticketing service into Zomato’s platform could provide users with a more seamless experience for planning their entertainment and dining activities, positioning Zomato as a one-stop shop for a variety of consumer needs. Further developments are anticipated as the negotiations progress and both companies evaluate the strategic fit and financial implications of the proposed transaction. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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In 2024, digital ad spends will grow by around 15.9% to top Rs 580 billion ($6.9 billion). Digital formats or new media contributing over 60% to the incremental revenue. These are some of the interesting findings of IPG Mediabrands India's Magna Global Advertising Forecast 2024 #advertising #marketing #advertisingbusiness #adindustry #brandcampaigns #TV #cinema #OOH #campaigns #marketing #marketers #advertisers

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The article makes me realise how groundbreaking an advancement the Flipkart IRIS could be for e-commerce intelligence. This industry-first platform takes the power of Flipkart's extensive user data that has over 300 million users and then provides brands with unparalleled customer insights. Every marketer out there can use these granular analysis of purchase patterns and demographics to create data-driven decision-making spiels for their products. Brands will optimise this data to create unrivalled customer experiences, optimize their marketing strategies to reduce costs, and ultimately achieve measurable growth within the B2C landscape. #CustomerIntelligence #FlipkartIRIS #BrandEmpowerment #FlipkartAds #ecommerce #BusinessGrowth #DigitalIndia https://lnkd.in/eXPwk9qk

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Think Sports: How India’s advertisers score new wins with sports viewing trends In India, the evolving nature of sports viewership is fueled by two behavioral trends. The first is the prevalence of dual-screen viewing — audiences today are glued to two screens at the same time. They’re watching a match on one screen and simultaneously engaging with related sports content on another screen. The second trend is viewers engaging with sports events beyond the actual game time. Even before the live event starts, they’re searching for related sports information online. After the event ends, they continue to watch associated digital content. Some go as far as playing fantasy games to savor the event. These trends matter to all brands, regardless of category, because they’re rooted in fundamental audience behaviors. Understanding how these viewing behaviors play out can help brands reach new audiences and build strong customer connections. For example, audiences in India experience sporting events on two screens. While watching a live cricket match on a mobile phone or connected TV, 71% of live sports viewers tune in to similar content on a second device. YouTube, accessible on various screens, including connected TV (CTV), is the go-to platform for 44% of viewers to watch sports videos alongside live sports on TV. Sports videos on YouTube can include interviews with athletes or play-by-play analyses of ongoing matches. #SportsViewing #DualScreenViewing #SportsAdvertising #AudienceEngagement Decathlon Sports India Girias Finnable

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#AppointmentNews: Mindshare India appoints Dimpy Yadav as Head of Digital Strategy Link in the comments Dimpy Yadav Mindshare India #mediabrief #MindshareIndia #DimpyYadav #HeadOfDigitalStrategy #appointment #leadership #media

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🌟 Unlocking Insights into the Booming Adult Entertainment Market! 🌟 📊 Maximize Market Research Pvt. Ltd. has just released an eye-opening report on the Adult Entertainment Market, shedding light on its expansive growth trajectory. Here are the key takeaways: 🚀 Market Valuation & Growth: In 2023, the Adult Entertainment Market was valued at a staggering USD 172.89 Billion. With a projected CAGR of 5.3% from 2024 to 2030, the market is anticipated to reach nearly USD 248.18 Billion by 2030. 📈 Sample Report Link :https://lnkd.in/dvYvhEWc 🔍 Market Dynamics: Digital Revolution: The internet and digital technologies have transformed adult entertainment, making content more accessible through websites, streaming platforms, and social media. Content Creation: Platforms like OnlyFans, ManyVids, and Pornhub's Model Program empower creators, democratizing content production. Economic Impact: Despite challenges in obtaining accurate data due to market secrecy and piracy, the adult entertainment sector is a significant economic contributor. 🌐 Global Reach: North America: Dominated by professional studios and diverse online platforms, the US leads with significant content consumption and creation. Europe: Varied regulations and a mix of professional and independent creators shape the market. Asia-Pacific: Cultural and legal factors create a diverse landscape with thriving markets in countries like Japan and South Korea. South America: Growing industry with notable developments in Brazil’s adult film sector. Middle East & Africa: Strict legal restrictions contrast with a rising demand accessed via online platforms. Adult Entertainment Market Key Players: North America: 1. MindGeek (Canada) 2. Playboy Enterprises Inc. (United States) 3. Brazzers(Canada) 4. Vivid Entertainment (United States) 5. Naughty America (United States) #AdultEntertainment #DigitalMedia #Iran #Knicks #Arsenal #DigitalTransformation #TechInnovation

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P&G Shiksha addresses educational disparities in India with #StandUpForLearningGaps campaign Link in the comments Abhishek Desai Rajdeepak das Leo Burnett India Procter & Gamble #mediabrief #PGShiksha #StandUpForLearningGaps #campaign #marketing #media

In an interesting article by Marketing Mind on opportunities & challenges faced by brands during the T20 World Cup, impact of self-declaration certificate on brand communication & more, our CMO Poulomi Roy shares her views along with other industry leaders. Click here to know more. Link- https://lnkd.in/gutaDDVP #JoyPersonalCare #BeautifulByNature #advertising #communicaiton #brands #T20WorldCup

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Leo Burnett India elevates Vikram Pandey and Sachin Kamble as chief creative officers As chief creative officers, Vikram Pandey and Sachin Kamble were national creative directors, will lead the creative growth for the agency across its offices in Mumbai, Delhi and Bengaluru to elevate its creative output and contribute to the agency’s strategic initiatives. Rajdeepak das | Amitesh Rao Read more 👇 https://lnkd.in/dV5jtmkw #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Bombay Shaving Company's founder and CEO, Shantanu Deshpande, and CMO, Gauri Malhotra, spill the beans to Vinita Bhatia on why Deshpande starred in their latest ad, risking a meme frenzy. This move showed his confidence in the product and his coolness at taking a joke on the chin. #ad #adagencies #campaigns #personalcare #wellness #grooming #startups #marketing #socialmediamarketing #digitalmarketing

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Lyskraft, the omnichannel fashion startup co-founded by Mohit Gupta and Mukesh Bansal, has successfully raised $26 million in a seed funding round, signaling strong investor interest in its innovative approach to premium fashion retail. Lyskraft recently made its debut with a premium pop-up store at Ambience Mall Gurugram and an online platform, serving as a market testing initiative. The startup curates a selection of over 15 leading women's fashion brands and designers, with new additions weekly, offering customers the opportunity to shop these brands both in-store and online. The focus on omnichannel retail is particularly apt for premium fashion, where the tactile experience and product immersion are critical factors influencing consumer choices. By blending physical and digital channels seamlessly, Lyskraft aims to enhance the overall shopping experience for its customers by highlighting India's rich heritage in fabrics, craftsmanship, and creative design as significant assets and also exhibiting the same on the global fashion stage. Lyskraft's vision extends beyond women's fashion, with plans to expand into other lifestyle categories in the future. As Lyskraft embarks on its journey, backed by substantial funding and industry expertise, it is poised to carve out a distinctive space in the evolving landscape of premium fashion retail, leveraging technology and heritage to deliver compelling, immersive experiences to discerning consumers. Lyskraft India Pvt Ltd Mukesh Bansal #innovation #management

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