Carlo De Marchis

An original take on technology in the world of sports and media by Carlo De Marchis

The most difficult thing in anything blockchain, crypto, NFT, metaverse these days is to be able to separate signal from noise, let’s try to bring some clarity into what is happening with NFTs.

“If you don’t know what TikTok is… shame on you” said a 55 years old digital native.

Digital Content Everywhere - The EURO 2016 case

NBA, AS Roma, Grabyo, deltatre at Wembley

As sports technology leader deltatre celebrates its 30th anniversary, it is clear that any moment of reflection will need to brief indeed as another very busy year takes shape. Apart from involvement with two of 2016’s most important events – the Euros and the Rio Olympics – there is also a burgeoning portfolio of interests in less mainstream sports (a new partnership with the Gaelic Athletic Association was announced only last week). Meanwhile, the company’s global footprint continues to grow,… Visualizza altro

As sports technology leader deltatre celebrates its 30th anniversary, it is clear that any moment of reflection will need to brief indeed as another very busy year takes shape. Apart from involvement with two of 2016’s most important events – the Euros and the Rio Olympics – there is also a burgeoning portfolio of interests in less mainstream sports (a new partnership with the Gaelic Athletic Association was announced only last week). Meanwhile, the company’s global footprint continues to grow, with a new office in Tokyo opening in February. Meno dettagli

Opening Keynote at the Sports Marketing Conference in Warsaw 2016

Interview at Sportel about the digital olympics and RIO 2016

Presentation at the IF Forum 2014 - SportAccord in Geneva

I created the concept and format for the first ever Sport Startup Competition which was hosted at SPORTEL Monaco for the first time in 2014.

How social context drives consumption

An interview by iSportConnect for Sportel Monaco 2013

This shows that if you find the right strategy, mobile can be successfully monetized.

Deltatre CTO Carlo De Marchis noted an opportunity for the broadcaster to reach viewers who have historically been unreachable: the fans in the stands at the event. And, when it comes to serving viewers at home, he added, there needs to be a way to bring the conversation to the big screen.

The multi-screen experience for football fans continues to evolve but, as laid out during a panel discussion on the topic at last week’s Football Production Summit, while it may seem to add a layer of complexity to rights deals, operations and more, the core concept is actually fairly simple.

I'm spending quite sometime analysing, brainstorming, dreaming about second screen and what kind of user experiences we could build on those devices while a "first screen" is considered the primary form of consumption.
I am focusing on understanding how and when a second screen device will be used, which second screen device will be used (Laptop, Tablet, Smartphone), what difference in user experience the different devices will provide and for which use case.

There is an increasing… Visualizza altro

I'm spending quite sometime analysing, brainstorming, dreaming about second screen and what kind of user experiences we could build on those devices while a "first screen" is considered the primary form of consumption.
I am focusing on understanding how and when a second screen device will be used, which second screen device will be used (Laptop, Tablet, Smartphone), what difference in user experience the different devices will provide and for which use case.

There is an increasing need for me to answer a different question: "What about the first screen?" Meno dettagli

SuperBowl is a show.
Even if the SuperBowl is definitively a sport event, the major in the US every year, it is always a huge media and social event. This year special there were so many themes out of it that it is even difficult trying to organize a small IA (Information Architecture) around it.

A great Windows Azure promo video shot by Viewstream.

I do normally hate end-of-year summary articles and new year forecast articles, but here I am speculating what 2013 will bring to the digital universe in general and to the digital sport business in particular.

Article based on my second screen blogs

From SPORTEL Monaco 2012 : interview of DELTATRE executives
Ciaran QUINN, Director of Strategic Business Development
Carlo DE MARCHIS, Chief Technology Officer

There is nothing like the Olympics. This is what I’ve learned after 25 years in the sport business during which I’ve been involved in most major events worldwide.

The richness and complexity of the Olympic Games provides an unparalleled scenario for the media business.

I believe athletes should have the right to access the digital video of their performance right after it happens.