Milano, Lombardia, Italia
Informazioni di contatto
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Articoli di Enrico
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E se lo Share of Search Cambiasse le Regole del Gioco?
E se lo Share of Search Cambiasse le Regole del Gioco?
Di Enrico Babucci
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Enhancing Shopper Experience in the Interconnected Omnichannel Retail.
Enhancing Shopper Experience in the Interconnected Omnichannel Retail.
Di Enrico Babucci
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4 commerce insights to take your brand to new heights in 2024
4 commerce insights to take your brand to new heights in 2024
Di Enrico Babucci
Contributi
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How can you accurately segment customers using data from multiple sources?
I recommend integrating multiple data sources for customer segmentation, especially considering evolving shopper habits and digital journey impacts. This approach ensures a comprehensive understanding of customer behaviors, adapting to their dynamic online interactions and preferences. It leads to more effective, digitally-informed marketing strategies that resonate with today’s consumers.
Attività
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💡 Another #AmazonPrimeDay2024 observation💡Retail media ad content is disconnected from the content on the PDP and is oftentimes pointing to an…
💡 Another #AmazonPrimeDay2024 observation💡Retail media ad content is disconnected from the content on the PDP and is oftentimes pointing to an…
Consigliato da Enrico Babucci
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#Beauty and #FMCG are pivotal categories to #ecommerce growth. According to NielsenIQ these 2 categories have highest and increasing (!!) purchase…
#Beauty and #FMCG are pivotal categories to #ecommerce growth. According to NielsenIQ these 2 categories have highest and increasing (!!) purchase…
Consigliato da Enrico Babucci
Esperienza e formazione
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Top #Marketplaces in largest EU #ECommerce markets according to Foxintelligence. #Amazon is #1 in the EU5, its 3P business is growing faster vs 1P…
Top #Marketplaces in largest EU #ECommerce markets according to Foxintelligence. #Amazon is #1 in the EU5, its 3P business is growing faster vs 1P…
Consigliato da Enrico Babucci
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Cyber Weekend Checklist: How Brands Can Prepare for Amazon Cyber Weekend in Australia Fun Facts: Over 70% of Australian consumers plan to shop online…
Cyber Weekend Checklist: How Brands Can Prepare for Amazon Cyber Weekend in Australia Fun Facts: Over 70% of Australian consumers plan to shop online…
Consigliato da Enrico Babucci
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In today's marketplace, it's crucial to not only be fast but to be the fastest!
In today's marketplace, it's crucial to not only be fast but to be the fastest!
Condiviso da Enrico Babucci
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We’re welcoming in a fresh face to OmniShopper, which means our growing team now comes with even more talent and tenacity… and…
We’re welcoming in a fresh face to OmniShopper, which means our growing team now comes with even more talent and tenacity… and…
Consigliato da Enrico Babucci
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*Today CommerceIQ releases The State of Retail Ecommerce for Q2 2024* See link in comments for your copy of the 83+ Page recap > KEY FINDINGS < All…
*Today CommerceIQ releases The State of Retail Ecommerce for Q2 2024* See link in comments for your copy of the 83+ Page recap > KEY FINDINGS < All…
Consigliato da Enrico Babucci
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Kenya passes the Blue Cheese Test. When I traveled Africa as a 23-year-old in 2010, I was struck by something unique in the typical Kenyan…
Kenya passes the Blue Cheese Test. When I traveled Africa as a 23-year-old in 2010, I was struck by something unique in the typical Kenyan…
Consigliato da Enrico Babucci
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There’s a lot on the minds of drugstore shoppers, so let’s take the temperature of major trends shaping the landscape. 💊 Inflation-fatigued…
There’s a lot on the minds of drugstore shoppers, so let’s take the temperature of major trends shaping the landscape. 💊 Inflation-fatigued…
Consigliato da Enrico Babucci
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🚨BREAKING 📣 There’s chatter that Nike will start selling on Amazon again in 2025. Their departure from Amazon in 2019 to go 100% DTC was a…
🚨BREAKING 📣 There’s chatter that Nike will start selling on Amazon again in 2025. Their departure from Amazon in 2019 to go 100% DTC was a…
Consigliato da Enrico Babucci
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WATCH | Enrico Babucci , Chief Strategy Officer at OmniShopper & Co. highlights how OmniShopper has evolved as a traditional field marketing company…
WATCH | Enrico Babucci , Chief Strategy Officer at OmniShopper & Co. highlights how OmniShopper has evolved as a traditional field marketing company…
Consigliato da Enrico Babucci
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At Advantage Smollan, we provide comprehensive commerce solutions that help leading brands and retailers worldwide drive growth. Our expertise…
At Advantage Smollan, we provide comprehensive commerce solutions that help leading brands and retailers worldwide drive growth. Our expertise…
Consigliato da Enrico Babucci