Digital Manager

BURGER KING RESTAURANTS ITALIA, affiliated to the QSRP group, with more than 270 restaurants in Italy, is one of the leading brands of catering in the world. Entrepreneurial and meritocratic, BURGER KING RESTAURANTS ITALIA is a business that never stops. OUR VISION: to be the most profitable chain in the QSR industry, thanks to a solid franchise system and the best people, serving the best burgers in the world. The values that inspire us: Passion: ability to express the maximum commitment in their work, involving people stimulating them to give the best of themselves. Ownership: developing a sense of belonging to the company, to the objectives, to the team, to the group of colleagues, to the company values Service: developing processes defining priorities and critical issues in order to guarantee quality solutions inside and outside the organization Leadership: know how to involve, influence and enhance their team so as to work jointly on common goals To support the development plan for the coming years, we are looking for an energetic, proactive and determined person!

Position Mission:

Your role will be pivotal for the success of our marketing strategy. Reporting directly to the Head of Marketing & Communication, you will have the responsibility to build the BKRI digital strategy leveraging all the property assets.

In particular: implementing CRM strategies and loyalty programs, driving eCommerce sales, managing three main digital sales channels (app, kiosk, and home delivery) creating value in terms of sales.

Position Main resposibilities:

The resource with the support of a dedicated team will have the following responsibilities:

CRM & Loyalty

• In alignment with Burger King's marketing strategy, the resource will develop the CRM strategy and Loyalty Program, ensuring effective communication and engagement with our customer base across all digital touchpoints.
• Ensure and oversee, with the contribution of a dedicated resource, the punctual and efficient execution and maintenance.
• Ensure that complaints from Customer service are managed effectively.
• Conduct weekly analysis on Loyalty customers and CRM campaigns

Promotions

• Definition of promotional plan and sharing with marketing direction and Commercial Committee and Leadership team
• Ensure sharing of the new promotions and related guidelines with stores (Company owned and franchisees)
• Ensure a correct execution (coupon creations and tests on different digital touchpoints)
• Conduct weekly and monthly analyses on promotions on both internal (app, kiosk) and external (home delivery) touchpoints

Digital Channels

• Manage the 3 channels following marketing plan guidelines, improving sales and customer experience:

1. Kiosk – improve UX/UI to increase sales and average tickets.
2. App – improve the actual experience working side by side with IT and technical suppliers. Strong focus on the development of the white label delivery
3. Home Delivery – define the annual plan in coordination with the strategic plan and the providers

• Monitor the results with specific KPIs considering the goal and the touchpoint
• Maintain and develop the institutional Website

Digital Advertising

• Coordinate the media agency to set up digital communication strategies for prospects and returning customers, developing campaigns on all digital touchpoints.
• Coordinate the digital media agency to set different segmentation strategies and acquisition campaigns and monitor results

Others

• Participate with updates and contributions in the Commercial Committee meetings, Monthly meetings, Franchise Meetings, Store Manager Meetings, etc
• Contribute to the development of yearly financial budget and forecast based on digital and marketing strategy
• Manage investments Budget
• Manage requests to BI Team
• Develop special cross-department projects to improve company digitalization

Technical Skills and Experience required:

• Master’s Degree in Business Management, Marketing Management, Economics
• At least 4 years of experience in a similar role leading a dedicated team
• Previous experience in QSR or Retail Industry where digital and customer experience is a key growth driver
• Proficient in Economic Analysis
• Demonstrated experience in developing and executing strategic CRM and Customer Journey improvement projects
• Good knowledge in Performance Marketing
• Experience in App and Kiosk Testing
• Fluent in English (C1)
• Fluent in Italian (C1/C2)
• Proficiency in Excel is required, experience with reporting tools (BI) is preferred
• Good Knowledge of Salesforce
• Knowledge of Oracle

Soft Skills requirements:

• Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals
• Demonstrated ability to lead teams effectively, fostering a collaborative and motivating environment
• Excellent verbal and written communication skills, facilitating clear and concise interactions with colleagues and stakeholders
• Proven track record of successful collaboration across departments such as Marketing, IT, Operations and Legal, working harmoniously towards common objectives
• Proficiency in project management, with the capability to organize and oversee tasks and deadlines efficiently
• A creative mindset, capable of generating innovative ideas and solutions to challenges

Personal requirements:

• Availability to start a full-time employment
• valid EU work permit is mandatory
• Available to occasional transfers
• Available to work in Assago (MI) Head Quarter
• Driving Licence

Info:

• Hybrid work offered
• Head Quarter in Assago (Milan)

Burger King Restaurants Italia SpA is an Equal Opportunity Employer.

All applicants will receive consideration for the job with no regards to race, color, religion, gender, sex (pregnancy included) and sexual identity and orientation, age, nationality, citizenship, physical or mental disability, military status, family or marital status, medical condition, or any other basis protected by national or local laws and regulations.