Global Brand Manager

Do you want to join an international organization and use your experience to maximize your and our potential? Are you a people and result-oriented professional, and a Diversity ally, willing to contribute actively? Join our team!

For our Global Brand Team in based in Italy (Alpago, Belluno Area) we are looking for a

GLOBAL BRAND MARKETING MANAGER

This is a great opportunity for an experienced Brand Manager, with an international mindset and extensive knowledge of Fashion and Luxury brand management to join our Global team,and truly contribute by driving change. Diversity, Inclusion, Caring, Agility, Teamwork and Trust are some of our guiding principles. If you are a “builder”, looking for your next step within an organization that could become your “next professional home” long-term, then please read further.

Reporting to the Global Brand Sr. Manager, the Brand Marketing Manager is responsible for the development and maintenance of their assigned brands. Responsibilities include implementing the strategic business development plans for the brand, maintaining brand identity, designing, and executing marketing plans. A particular care is required to ensure performances and profitability of the assigned brands are aligned to company objectives.

Responsibilities/ Tasks:

• Support the Global Brand Sr. Manager in creating short and long-term Brand strategic plans aimed to drive the organization towards the assigned goals of sales and profitability.
• Support in analyzing performances and connected profitability (GM & DBC) in order to ensure that company goals are met and/or propose actions to fill the gaps. Closely monitor market share trends and competitive activity.
• Keep a constant flow of communication with all the Countries to assist in the identification and development of business building ideas and works with other business unit team members to execute the plans.
• Interact with the Licensors to ensure proper level of information and execution of the planned activities.
• Support the Licensors in the organization of their Showrooms (presentation, samples, price-lists).
• Collaborate with Global Trade Marketing to analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs
• Provides appropriate levels of communication with Finance, Merchandising, Supply Chain and Warehouse department to assist in ordering, capacity planning and developing closeout channels
• Build relationships with external Vendors and Creative Services. Manage budgets, estimates, bidding, artwork execution, proofs, proofing and press approvals in collaboration with GTM and PR as required.
• Oversees the global media process for the brand including establishing and monitoring media budgets; Compile global media briefs, write content and scripts for use in articles and other text requirements
• Maintains brand POP and advertising budget and monitors expenses to ensure costs are within established levels in collaboration with GTM and Finance.
• Support GTM in Developing and coordinating production and deliveries of in-store POP materials to optimize the sales and image of the brand; Monitor POP inventory levels
• Works closely with the in-house PR department to help coordinate product development, product launches, training materials and promotional activities with the domestic and international sales teams
• Attend domestic and international trade shows. Coordinate brand role, and organize marketing related information across brands at trade shows, market weeks and special events, presence in stores, key account promotions, etc
• Collaborate with Merchandising to Develop product specifications sheets, product catalogs, product concept, release plans, brand briefs, concept charts, and product line management calendar

To be successful in this role:

• You have extensive knowledge (and experience) of brand management concepts and building/execution techniques
• You have proven ability to develop and execute marketing strategies, as well the ability to elevate the perception of our corporate brand and our company
• You have already experienced managerial/supervisor roles
• You have an international and cross-cultural mindset
• You thrive on building valuable working relationships at all levels, you are efficient, and you are able to manage multiple issues at once

In order for your candidature to be successful, you should have the following experience and skills:

• Bachelor’s degree from a 4 year accredited college or university in Business, Marketing or related field or equivalent training, education and experience
• 5 to 7 years’ experience in product or brand management required
• Solid working knowledge of MS Office, PowerPoint, Word and Excel
• Experience in fashion or fashion-related industry
• Excellent project management skills and experience managing large projects
• Proven track record of influencing constituents for optimal results
• Excellent organization skills, detail oriented and ability to multitask
• Excellent verbal, written and interpersonal communication skills
• Flexible and able to quickly and effectively change priorities and direction
• Strong analytical skills required
• Ability to write and present clear and concise reports
• Travel domestic and international required

This position is hybrid, and is based out of our Italy office, in Alpago (Belluno). You also have the possibility of working up to 60% of your week from home (i.e. up to 3 days out of 5, per week).

What do we offer:

• A Full-time role, with competitive salary, based on experience
• Hybrid working environment: Work from home up to 60% of your working week
• Competitive benefits including Smart Working Allowance, paid volunteering hours, paid caregivers hours, etc.
• To be part of one of the leading industries in its sector globally, and one of the leading groups in the U.S.
• To be part of a Caring & Trusting culture and a #oneteam mentality

About Marchon Eyewear

Marchon Eyewear, Inc. is one of the world's largest manufacturers and distributors of quality eyewear and sunwear. The Company markets its products under a number of prestigious brand names including: Calvin Klein, Calvin Klein Jeans, Converse, DKNY, Dragon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Nautica, Nike,Paul Smith, Salvatore Ferragamo, Skaga and Victoria Beckham. Marchon is known for its quality products, innovation and high levels of service.

Headquartered in Melville, NY (about 50 kms east of New York City), Marchon also has regional headquarters in Amsterdam, Hong Kong and Tokyo. The Company distributes its eyewear through numerous sales offices around the world, serving customers in over 100 countries. Marchon also operates design centers in New York City, Italy and Japan, and has manufacturing facilities in Italy and China. Marchon’s revenues are more than $500 million and growing.

About VSP Vision

Marchon is part of VSP Vision, a complimentary group of leading businesses in the eye care industry (www.vsp.com)