Senior Account Manager

Karla Otto is a renowned public relations and communications agency with offices across 14 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject and CTZA, Atelier LUM, INCA Productions and Atelier Athem, Kennedy and Sunshine

Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for a Senior Account Manager to join our team based in our Milan office.

Karla Otto Milan is looking for an enthusiastic Senior Account Manager who is a self-starter, but also a team player with ability to lead and motivate others. The candidate will have at least five years of experience either in-house at a luxury brand or within an agency. The Senior Account Manager will have strong writing skills, in-depth knowledge of fashion trends and the industry, adept at managing multiple clients and possess excellent editorial contacts.

• Proactively outreach to key market /news editors and stylists in key regional long/short lead, and online media outlets to secure fashion media coverage, features, and news items
• Pitch and manage accounts and execute profile stories and editorial coverage
• Handle day to day PR activity and duties on account
• Write interesting, creative, and effective press materials including press releases and bios
• Work with all Karla Otto offices on seasonal brand plans and media strategies
• Suggest ideas/initiatives/ strategies to drive brand awareness
• Guide accounts in branding and marketing efforts
• Manage all seasonal press previews, fashion shows, editor market appointments and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
• Keep an overview of collections and sample loan activities.
• Monitor press coverage
• Compile / oversee monthly status reports that include brands’ progress comparing each month’s performances
• Participate in client meetings and conference calls
• Proactively outreach to secure special feature stories in conjunction with Events and VIP teams to insure
• all steps are taken to accommodate special requests
• Able to lead, encourage, mentor, and develop a team of junior staff members

Key Attributes

• Minimum 5 years of experience preferably handing multiple luxury labels
• Knowledge of English is mandatory
• Outstanding communication skills
• Be able to work under pressure to meet deadlines
• Strong work ethic
• Must have a solid understanding of fashion trends and industry
• Generates novel and useful ideas and solutions to everyday problems and challenges
• Accomplishes tasks accurately and thoroughly with strong follow-up skills
• Takes ownership for specific projects without supervision
• Sets goals, monitors and reviews plans and prioritises tasks effectively
• Displays leadership qualities and effectively delegates where appropriate
• Confidence to train and direct the work of Account Coordinators and Assistants
• Strong computer skills including Outlook, Excel, and Powerpoint, FGPS

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!