Adolfo Rojas

Hello Retail Friends, convenience retailers face unique challenges. Small footprints and limited storage space require highly accurate and scalable supply chain planning – especially when charged with supporting aggressive growth targets. We’re proud to announce that OXXO, the largest convenience retail chain in the Americas, recently chose RELEX to optimize forecasting and replenishment as they focus on international growth.  https://lnkd.in/g5jVWR5z #supplychainplanning #supplychainoptimization #supplychain OXXO LATAM Enhances Retail Operations with RELEX Solutions for Forecasting and Replenishment | RELEX Solutions Focused on international growth, OXXO adopts RELEX AI-driven forecasting and replenishment solutions for smarter supply chain and inventory management.

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Hispanic consumers are a diverse and influential demographic, pivotal in shaping trends and driving economic growth. Authentic engagement is key for meaningful connections, making online panels the optimal tool. Discover their effectiveness and advantages: https://bit.ly/4dCybb5

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Consulting by Kantar The TJX Companies, Inc. moving into Mexico looks risky given the long history of retailers crossing borders with assumptions of brand strength. But by taking the minority position in a JV with Grupo Axo®, they gain a strong partner that understands Mexican (Peru and Chile) commercial real estate, labor laws logistics, and US brand positioning. TJX also has a number of warehouses already directly connected to the main Mexican rail and road networks but attached to inland customs (Port of Tucson) for ease of Pacific imports and transfer to southbound fulfillment. Grupo Axo® gains a strong value-discount partner to strengthen their own brands. Article is by Willem F. Schol in AmericaRetail & Malls. Tiffany Hogan Paida Mugudubi Jeff Sward https://lnkd.in/gF76gPEz

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Learn why embracing technology innovations and proactive succession planning are crucial for CPG CEOs today. Dive into our report for more. #consumer #CPG

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Hello Retail Friends,   In today’s new normal of supply uncertainty and constraint, retailers need to squeeze every bit of efficiency out of their supply chain processes. Flexibility, resilience, and efficiency are no longer luxuries – they’re must-haves.   Our own @SeanWilson enlightens us with the best ways retailers can take back control of their supply with the help of modern technology.   https://lnkd.in/e3aDG5kD   #retail #supplychain #retailtech Improve product availability by taking better control of your supply | RELEX Solutions As global markets face unprecedented challenges, ranging from inflationary pressures to logistical bottlenecks, the need for greater supply chain control has become vital across industries. www.relexsolutions.comhas context menu

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Q1 2024 revenues are in line with our expectations. As stated by our Group CEO, Aiman Ezzat, we expect the market to gradually pick up toward an attractive exit growth rate in Q4, setting up for a more tangible acceleration in 2025.   The demand for large-scale digital transformation projects remains strong. Client focus remains on operational and cost efficiency programs, however we also see good traction for our high-added value services in Intelligent industry as well as for our sustainability offerings.

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Where influencers and brand builders go to identify the latest technology and tech for brands and retail. This is the Future of the Retail Store. The conference brings together retail operations, omni-channel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments. Future Stores provides tactical strategies for brick and mortar retailers to optimize the in-store experience and achieve omni-channel integration.

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Perfectionism versus Excellencehas been on my mind, as well as part of profesional and personal conversations lately. So I did my little research and I think this is the best summary of it , from the perspective of martial art master , Marc Winn. 🌺 Marc captures the essence of the distinction between perfectionism and excellence: 🌟“Perfectionism is focused on ‘doing the thing right’, how things APPEAR, and if OTHERS think it’s done right. Excellence is about ‘doing the right thing’. It is focused on the REASON for a task, and the RESULTS for it to be a success.”🌟 In business, this difference can profoundly impact both the process and outcomes. 🌟Perfectionism: The Pursuit of Flawlessness Perfectionism emphasizes flawless execution and THE APPROVAL OF OTHERS. It is about ensuring every detail is impeccable and meets external standards. This mindset often leads to micromanagement, over-analysis, high stress and burnout 🌟Excellence: The Pursuit of Purpose and Results Excellence, on the other hand, is about achieving the best possible outcome through intentional actions and a clear understanding of purpose. This approach brings empowerment, agility and sustainable success. In business and in life, moving from a perfectionist mindset to one of excellence can lead to more meaningful and sustainable success. By focusing on doing the right thing for the right reasons, we can achieve results that truly matter, fostering an environment of empowerment, agility, and lasting fulfillment. 🌟🌟🌟 #excellence #thereisnoperfect #letgoofcontrol #agility #empowerment #sustainablesuccess #businesssuccess #harmony

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For the first time in over 20 years, Mexico has surpassed China as the leading source of imported goods to the U.S. The US trade partnership with China has grown exponentially over these past two decades. For a time, it was hard to imagine them not holding that top spot. Now, with the latest disruptions to ocean imports, it is becoming a reality.   Seeing change like this is a reminder to always think about the optimal supply chain. How can you cut down transportation time? How can you get products to consumers faster and more efficiently? How could quality be impacted?   If we're considering all of the factors, seeking alternative and more optimal import options, I would not be surprised to see China continue to hold that second place spot. At least for the time being.

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Teamwork is the key!!

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Under Armour, the once competitive sportswear brand, has recently been struggling in the market due to slow sales growth, stock decline, and management controversies. However, the company's founder, Kevin Plank, has returned as CEO to address these issues. Under Armour is restructuring its business by focusing on innovation, product development, and reducing discounts. The brand needs to identify consumer preferences and adapt to stay relevant, especially with competitors like Hoka and On running shoes gaining ground. Under Armour's challenge is to define its identity as either a lifestyle or performance-based brand. One aspect that has been effective for the brand is its celebrity partnerships with athletes like Stephen Curry and Dwayne Johnson. With these changes, Under Armour hopes to regain its position in the sportswear market. #underarmour #nike #hoka #on #sportswear

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Legend has it, that if you have gone through the design, creation and launch of a product, you would consider it "your baby." Protect your baby please, select the appropriate packaging. Need to test the capacities of what's protecting "your baby?" See below: Our new Retail Center of Excellence’s Packaging Lab can evaluate the quality, performance and compliance of your products’ packaging and labeling. Learn more!

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For a while now we’ve been saying social commerce is coming. Now it is truly here and you need a strategy that is different from traditional channels in both the offline and online worlds to win. This is a big ‘chunk’ of future retail growth. If you want to know more, we have the data to help you win now and into the future. #ecommerce #socialcommerce #tiktok #niq

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When it comes to the jewellery industry - authenticity, security and operational efficiency are key to ensuring retailers uphold brand integrity and guarantee customer satisfaction. 💍 Common obstacles here include counterfeiting, theft, tracking and inventory management, all of which can be tackled by one revolutionary solution - RFID technology. 📡 From product authentication to inventory optimisation, RFID has the potential to fortify brands in this ever-growing market, ensure sustained growth and safeguard their reputation. 🛡️ Learn more about how RFID can address such challenges and transform the jewellery industry, in our latest blog post: https://lnkd.in/dPekjP9M 💻

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Seeing the remarkable success that live shopping has generated in China, U.S. retailers are eager to build out their own live shopping capacities to entice younger shoppers and deepen customer engagement. Although the live shopping category is expected to grow to $68 billion in the U.S. in just two years, translating the awareness that livestreams generate into conversions remains a challenge. In fact, in 2023, less than 15 percent of U.S. adults had made a purchase from a livestream shopping event. #liveshopping #retailinnovation

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𝗔 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗚𝗮𝗽'𝘀 𝗥𝗲𝘃𝗶𝘃𝗲𝗱 𝗖𝗠𝗢 𝗥𝗼𝗹𝗲 𝗮𝗻𝗱 𝗶𝘁𝘀 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 A Strategic Move towards Long-term #BrandBuilding Gap Inc. Hits Reset: A #CMO for a New Era Gap's decision to reinstate the CMO role after a two-year hiatus signifies a strategic shift. The appointment of Fabiola Torres , a marketing veteran with experience at Nike , Apple , and PepsiCo , suggests a multi-pronged attack: Regaining Cultural Relevance: Torres' background in building brand narratives, particularly her work at #Nike with sneaker culture, hints at #Gap's desire to recapture its cool factor. Reinvigorating Brand Legacy: The New CMO acknowledges Gap's "compelling history" and seems poised to leverage its heritage for a modern audience. #Marketing with Conviction: Torres inherits a company aiming to move beyond scattered marketing tactics. Her experience in effectiveness-driven campaigns at PepsiCo aligns with Gap's pledge for "bold narrative breakthrough marketing. This aligns with #CEO Richard Dickson 's pledge to move away from "tactical executions" and prioritize long-term brand building. Challenges and Opportunities The road ahead isn't paved with khakis. Gap faces: Declining Sales: Overall and brand-specific sales figures paint a grim picture. Reinvigorating marketing needs to translate into increased sales. Shifting Consumer Landscape: Regaining cultural relevance requires understanding and appealing to a new generation of shoppers. #Omnichannel Optimization: Gap needs to bridge the gap (pun intended) between online and physical stores to create a seamless shopping experience. A New Chapter for Gap? Torres' appointment signals a potential turning point. Her diverse experience and Gap's renewed focus on effective marketing offer a glimmer of hope. However, success hinges on: Building a Cohesive Brand Narrative: A clear and consistent story that resonates with today's consumers is crucial. Optimizing Marketing Spend: Effectiveness, not just volume, of marketing efforts will determine success. #Data-Driven Decisions: Understanding customer behavior and preferences through data analysis will be vital. If Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. If Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. Overall, Gap's decision to reinstate the #CMO role is a positive sign. Torres' experience and the renewed focus on brand building offer a path towards regaining relevance and achieving long-term success. #Marketing #Strategy #Retailnews #cmoinsights #Brandstrategy #Fashion #lifestyle #Retailmarketing Reference article by Marketing Week Retail Dive is in comments

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Consumer escapism trends are on the rise. They take many forms, but all provide shoppers with temporary escapes by creating joy in their personal environment. Stay ahead of shifting consumer behaviors to fuel sales and loyalty. Get the insights when you download Circana's report below!

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