Regional Account Manager On Trade - Amsterdam

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

What Does A Regional Account Manager DO?

* You are responsible for the implementation of the On Trade business plan in your area with full accountability and achieve results while hunting for new business & increase ROS in our existing universe.
* You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in all relevant outlets in your area
* You will bring our brands to life by building brilliant and strategic relationships and working in partnership with our customers
* You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer.

About You

* You live and breathe the On Trade and you have a deep commercial knowledge;
* Your strategic mindset and drive for results & energy will provide you with the focus be successful.
* Your strong and inspiring leadership, networking and interpersonal skills will be key to your success in this role.
* Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.

Responsibilities

With Our Consumer At The Heart Your Key Focus Will Be:

* Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
* Deliver on Pictures of Success (PoS) targets for your area in partnership with customers / distributor to deliver excellence in execution.
* Implement the field plan for your area based on delivery of Commercial priorities and the Country Integrated Activity Plan (IAP)
* Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
* Deliver impact from customer and purchaser programs agreed in the Country IAP, managing resources and capacity against KPIs and territory targets
* Build and maintain effective long-term relationships with On Trade customers, key stakeholders & distributors
* Communicate effectively with customers to seek inputs for product and service improvement and resolve issues
* Manage the budget assigned to your customers and/or area

Skills and Experience

The Skills And Experience Needed To Create Your Legacy:

* Commercial experience in account management and/or marketing role
* Demonstrable track record implementing sales plans, delivering Commercial priorities and country integrated activation plan
* Well-developed commercial acumen, P&L understanding, and strong understanding of managing the Bacardi scorecard on territory, channel and account performance
* Good strategic and analytical skills
* Well-developed communication / presentation skills and strong networking and interpersonal skills

Personal Qualities:

* You are Pro-active, Goal-oriented and Passionate about delivering sustainable results and constantly seek to improve
* You love the consumer. You easily build and maintain great relationships with (key) customers, key stakeholders and distributers
* You demonstrate Resilience and can help build this in others, through nurturing a strong ‘family’ culture
* You demonstrate entrepreneurial thinking and are fearless in looking for new ways to achieve better result

A large percentage of your time will be spent interacting with key customers.
As a result, you can expect to be travelling extensively within your market in order to stay connected to all stakeholders.