Murat Yatağan

Product Update: Leveling Up Growth Suite's Visitor Insights! 🔥 I'm excited to share a major upgrade to Growth Suite's visitor detail page, all thanks to the incredible feedback from Ahmet Soybelli! 🙏 We've supercharged our insights with key stats like: - First & Last Seen Dates: Get a clear picture of a visitor's engagement timeline. - Total Sessions & Event Counts: Understand how active and engaged each visitor is. - Detailed Funnel Data: Track their journey through your store with precision. - Enhanced Product Interest Insights: See exactly which products each visitor is most interested in and how they're interacting with them. This update gives you a deeper understanding of individual customer behavior, allowing you to tailor your marketing strategies for maximum impact.

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NewzDash has recently posted an original piece of research about AMP (Accelerated Mobile Pages) with some interesting insights: Currently, almost 70% of articles in Google Mobile Search Top Stories are non-AMP URLs while in early 2021 only around 10% of articles were non-AMP. In 2021, Google removed the AMP requirement for Top Stories eligibility. Since then, more and more publishers started completely removing AMP from their news websites and the chart below shows the scale of that phenomenon up until today. So what matters now when it comes to showing up in Top Stories? Page experience and Google PageSpeed (however widely understood) are the key factors these days, so your articles must be optimised for mobile, have the right image specs, speed, and be user-friendly. To meet these standards, there are several technical aspects that publishers must address, and the in-house team is often not skilled enough to do this. Luckily, there’s tech (like Newsifier CMS) that can help automate a lot of these optimisations. Our CMS does not only automate many of these optimisations but also guarantees that every new website achieves a Google PageSpeed score of over 95 before launch. With such optimisation, the necessity for AMP to show up in the Top Stories diminishes — and Google traffic increases. Curious to find out how? Drop me a message or check out our website. Image source: NewzDash

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My first experience with parasite SEO was terrible Read it, before starting your first campaign. A year ago, my colleague, agreed to publish 6 articles on a niche domain about internet marketing. Here are examples of pages we published: - /broken-link-checker/ - /website-crawler-tools/ - /seo-audit-tools/ - /best-seo-extensions-for-chrome/ - /best-white-label-seo-tools/ - /best-seo-monitoring-tools/ We didn't write this content ourselves, the site owner wrote it. After publication, in July 2023, articles began to rank in 50-60 positions for the keywords we needed. The domain was not bad according to Ahrefs metrics. No signs of trouble. But then, Google’s autumn updates almost completely killed the ranking of this site. And if you evaluate the content of this site, then it was deserved. What lesson did I learn from this? 1. If you do parasite SEO on a niche site that often publishes materials on a wide list of topics, you are taking a very big risk. See my last post. There is an answer why: https://lnkd.in/dR8es8xX 2. When you do parasite SEO, it is better to write the content yourself or at least control its creation. 3. It is better to publish fewer articles, but on a more authoritative domain, where the cost of entry is high. It is ideal to take a large media website or an authoritative niche site for which parasite SEO is not the main income and which is interested in excellent content for its audience. Do you have a similar experience?

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It was a pleasure being hosted by Marcel Marculescu of intelliRANK Agency as we talked about listing optimization and premium A+ content and how to leverage it to boost conversions. Follow the link to catch the episode on YouTube! #listingoptimization #amazon #amazonfba #conversions https://lnkd.in/dehHXGA5

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Historical data (02) A website's ranking on search engines is influenced by various factors, including historical data and user feedback. Even without articles, brand mentions, or links, a site with positive user feedback and a strong historical record can rank higher. I learned from Koray Tugberk GUBUR in his farmworks Historical data in this context refers to the track record or past performance of a website in terms of its ranking and visibility on search engines. Now, let's compare two websites: Website A has 2 years of ranking history. Website B has 10 years of ranking history. At first glance, Website B might seem to have higher historical data because it has been around for a longer time. However, historical data alone doesn't determine the authority of a website. For example, even though Website B has 10 years of ranking history if it has just 1 session (meaning very low traffic or engagement), its historical data might not be as significant in terms of demonstrating expertise or authority on a particular topic. On the other hand, Website A with only 2 years of ranking history might have much higher traffic and engagement, with over 10,000,000 sessions. In this case, despite its shorter history, Website A could be considered to have higher authority because it has demonstrated greater relevance and popularity among users within a shorter time frame. When you measure Historical Data, it's not just about the length of time a website has been around, but also about factors like traffic, engagement, and relevance to the topic. So here are 5 key points that can leverage your historical data. 1. Focus on User Feedback: Prioritize providing valuable and satisfactory experiences for your users to encourage positive feedback and improve your site's trustworthiness. 2. Build Trust with Quality Content: Aim to establish expertise, authoritativeness, and trustworthiness (E-E-A-T) in your content. 3. Invest in Long-Term Strategy: Focus on long-term strategies rather than quick fixes, and continuously monitor and improve your site's performance and user satisfaction. 4. Avoid Web Spam and Misinformation: Any form of web spam or misinformation can negatively impact your site's trustworthiness and search engine rankings. 5. Emphasize Click Satisfaction: Optimize your content to fulfill user expectations and improve click satisfaction. I try to keep things very simple by focusing on the pain point, in this situation if you find any point is harder to understand. Then what are you waiting for? just drop your comment or DM me. P.S. In this context, we found a concept E-E-A-T which demands individual coverage and I will cover it in my other post. Happy Learning!!! #semanticseo

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Google Merchant Center Next: Needed Missing Functions Coming Soon? Attribute Rules (AKA Feed Rules) are coming. Following yesterday's news about the "custom data source matching" function and related deails about "Supplemental data sources", I noticed a new article in Google Merchant Center Help called "Set up your attribute rules." Attribute Rules are the Google Merchant Center NEXT equivalent of the Feed Rules already available in the Classic GMC. I cannot find this function yet in the few GMC Next accounts I have access to, but since the help pages are new, we might expect a wider release in the next few months. According to the help page, this function is supposed to provide the same or very similar capabilities as the Feed Rules in the Classic GMC. Supplemental Feeds and Feed Rules are two of the most needed functions to allow wider adoption of Merchant Center Next, especially for advanced feed experts. It seems Google is finally moving forward with their implementation. I wonder how much longer the Classic Merchant Center will be available. It should be fine for this year, but I do not expect it to last much longer. Link to the official help page: https://lnkd.in/geZaMWJR

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🚀 Expansion of Facebook Rules 2.0 🚀 Yesterday, we announced a significant expansion of Facebook Rules! Besides the ability to simply pause and activate campaigns, ad groups, and ads, the rules can now automatically adjust campaign and ad group budgets based on performance. And today, we are thrilled to introduce another game-changing feature: - Automatically 𝐝𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐚𝐝 𝐠𝐫𝐨𝐮𝐩𝐬 either per rule or manually - Choose to duplicate with 𝐚𝐥𝐥 𝐚𝐝𝐬 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐨𝐧𝐞 - Set the 𝐬𝐚𝐦𝐞 𝐨𝐫 𝐚 𝐧𝐞𝐰 𝐛𝐮𝐝𝐠𝐞𝐭. 🪄 It's magic! Our developers are shipping features faster than the Facebook robot in the picture. 🤖 Sign-up by using the invite code MAXIMIZER-FACEBOOK -> https://lnkd.in/d8nQi4dv Stay tuned for more updates! 🌟

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So, news in Cognito world: https://lnkd.in/dBy4VGNH. Tl;dr for M2M now you will need to pay for it, however, if you are a current user, you will pay after 1 year. I guess fair deal, so you have one year to prepare the proper cache and setup a budget. #aws #cognito

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When one has Ph.D. candidates on the team, amazing results materialize. Check out Veniz Maja G. study of the Google SEO leak. It's not just her opinion, but rather a study of experts responses. If you want to have a better understanding of the impact of google's ranking, check it out. https://lnkd.in/gf3Na7tK #seo #serp

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Have you ever wondered why it's so hard for many eCommerce platform owners, which sometimes is their main source of income, to understand that regularly checking the technical condition should be a duty, not an option? Why does every car, motorcycle, and even bicycle owner know they need to do a check-up at least once a year?  How long do you think it will take for eCommerce owners to start regularly taking care of their business and identifying problems early, rather than focusing on putting out fires in production?    https://lnkd.in/gPYAiMwn I hope you take this as a nice reminder - to check your car and your eCommerce!  #ecommerce #techaudit #ecommercescaling

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🎙 Looking for *2 US, UK or Canada* accounts to manage their Amazon ads. What will you gain by working with us: 1. Special attention: You will get a lot of individual time from founders as well as account manager. Our account manager: brand ratio is 1: 4 2. Your goals: Absolutely align ourselves to your top line objectives 3. Retail aware ads - We will work with you to understand "your" competition, "your" category, and "your" product line to grow your sales using retail aware ads. Still need proof. Happy to connect you to our current partners who have glowing recommendations for us :) *We are building a couple of new features on atom11. This will take retail aware ads to another level. As we work with the above brands/ sellers, we will also look to build case studies from these accounts! Happy to take intros, referrals or direct calls. @Amazon Network: Please CFBR, appreciate it :) #amazonads #amazonppc

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There are a lot of ways to validate your ICPs, each requiring varying degrees of effort. How much time you invest in your ICPs really depends on your circumstances and available resources, but do what you can and you’ll be better off. ICPs provide so much focus and direction, the upfront effort is well worth it.

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How an Astrology App Increased Visibility by 120% with ASO Services 👉 https://bit.ly/4e9GI5z +120% visibility 📈 15 keywords improved in 7 days +75% organic downloads Keyword & metadata optimization #ASO #AppGrowth #AstrologyApp #appmarketing

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🚀 Looking for an International Speaker for a Marketplace Conference! 🌍 Friends, we need your help! We are organizing a major conference on international marketplaces (#Amazon, #Etsy, #Ebay, #Allegro, #Erank, #Helium10, and others) for a Ukrainian audience. We need an international speaker who can share their experiences and insights. Know someone who fits the bill? We'd appreciate your recommendations in the comments! ⬇️ #marketplaces #conference #speaker

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Google Ads: "Advertisers must pay a regulatory operating cost to run ads in Turkey." Advertisers: "Does this mean you will stop serving my US-based campaigns in Turkey? Or are you just extracting MORE from advertisers for your regulatory failures?" #GoogleAds

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I have a question to my colleagues from marketing industry regarding Appsflyer tracking. Do you know (have any experience) if Appsflyer can track from Agency to Agency for the third party app. Please note that I already opened a ticket with the company's support, but I want a simple explanation from anyone who has encountered this before. Example: I am an agency with multiple third party apps available for promotions. My partner is also an agency that wishes to promote one of my third party apps. How can we all track this thing together? which params do we need to use?

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