Qual o papel da criatividade no sucesso da captação de recursos?

One thing I do as the director of Development at a national music museum (in Music City—Nashville) is send a small token of appreciation with my hand written notes after we receive a major gift or host a in-person meeting. It’s a guitar pick with our logo! Some donors have collected 3-4 of the picks and mention that they collect them now as a thoughtful reminder in their home office or desk at work that they care about our work and they can visual see the amount of meaningful touch points that have been made with our team.

Creativity shines in the finer details and small gestures. We get caught up in making things bigger and better, or even creativity for the sake of creativity. But creativity in effective fundraising is looking at things from a different perspective and taking time to tailor the strategy. Whether it's how you request a meeting, design an appeal, or steward a donor, the details matter. That means resisting "the way it's always been done," spotting opportunities to personalize your efforts, both for the donor and for yourself. Creativity becomes the natural byproduct. It not only matters, it's what makes our job so much fun!!

The world dynamics are changing day by day so is the case with Fundraising, one needs to be more creative in conveying the message in order to do fundraising. I have seen great results by building narratives before running the actual campaign. People take more interest in how the product is presented be it social media, videos or even the written content, everything counts in. To summarize fundraising is an art and it comes along with passion and some tools one of them being the creativity.

What I love about fundraising is that allows you to be creative, and strategic at the same time. Since fundraising is about delivering results (money raised, donor retention, conversion, etc) you can always try novel approaches, measure your success and adjust the tactics accordingly.

The best development/fundraising professionals know there is no one-size fits all. They have several tools in their toolbox built on years on learning, listening, documenting, and testing approaches that have worked in the past and how to leverage new tools and technologies to improve efficiency, increase conversion rates, and target fundraising strategies based on donor values, interest, and passions.

Put effort and intention behind your outreach and you will stand out. Most will say they don't have time or bandwidth to send personal touchpoints. The ones that do create donor loyalty. What is meaningful to the donor and would be FUN (yes, fun) for you to do that would bring the donor closer to the mission and the team? Do that.

Creativity is the “secret sauce” of successful fundraisers. They infuse inventive approaches into fundraising efforts. These innovative methods elicit empathy, inspiring action and garnering sustained support from engaged donors who not only contribute but also become advocates, drawing in others. Creative strategies not only capture attention but also nurture enduring donor relationships, optimize resources, and adapt to changing trends, amplifying the organization's impact in addressing societal needs. Through compelling storytelling, unique campaigns, and interactive initiatives, fundraisers cut through competing causes, forging emotional connections, and enhancing engagement with potential donors.

I use the old fashioned grade school SHOW N TELL. It is our way of introducing folks to the concepts #fighthunger #fightfooddeserts ##fightfoodinsecurity #fightfoodwaste

We all know donors support many organizations, so creativity helps us stand out and get noticed. Just remember to use your creativity to bring them closer to your mission so your creativity is effective and worth the investment of your time.

Fundraising is process which has inputs and outputs so if we need different outputs ,it means different inputs ,so creative methods and tools in fundraising process.

Measure "meaningful touchpoints" in your CRM database. It could be a handwritten note, message on LinkedIn, text message, or heartfelt gratitude to someone on in your mailing list. Take notes of conversations and really listen to what your donors tell you.

Are you measuring creativity or the results of your creativity? As a fundraiser, it's about revenue. So you want to always be measuring results. If something is creative it still might fail, that's why testing is essential especially for direct response efforts (annual fund).

Measuring creativity in fundraising involves the use of a variety of tools, systems, and approaches (quantitative, qualitative) to evaluate what works and why. Assessing the uniqueness of strategies, evaluating engagement levels, gathering donor feedback, analyzing financial impact, tracking long-term donor retention, assessing innovative use of technology, and media coverage among others.

Creativity can't be measured. It's as simple as that. Creativity is that extra effort put in to make small pivot to put you on a new path. It's that idea in the shower to change your entire brand for a new approach. Creativity is measured in hindsight, when your success and impact is counted.

In Fundraising, creativity can be measured by assesssing the uniqueness and effectiveness of your approach. We need to look into the diversity of the channels or campaigns used. Ultimately, success lies in how well your creative and innovative ideas translate into increased support and engagement levels!

New ideas from new people, no matter how experienced, is the best way to refresh your teams spirit and approach. Sometimes, good ideas can come from the child eating breakfast with his parents, throwing him/her an idea about the company. It can come from people from completely different market, questioning the obvious, allowing for new thoughts and ideas.

I've found that venue can make a big difference. Instead of the traditional hotel ballroom, try to think of places that are less mainstays. I helped create a fundraising event we called Stems. It was a wine event in a botanical garden. Guests were given a hand-painted wine glass upon entering. We started with four glass designs. The following year we took away two designs and added new designs, although all designs were available in the event gift shop. With no logo, guests kept the glasses and "collected" them. It was not unusual to walk into a donor's home and see their glasses displayed among their Riedel and Waterford glasses. It became a recognizable "promotion" year-round.

My tip: Give yourself a 30 min each week to take a walk around the neighborhood and let your ideas simmer, so the creativity can come through.

when it comes to boosting creativity in fundraising, I'd say it's all about mixing things up and thinking outside the box. Boosting creativity in fundraising involves diverse team collaboration, idea workshops, customer focus, market research, storytelling training, risk-taking, feedback loops, mentorship, tech and data use, testing and iteration, seeking inspiration, setting clear objectives, and celebrating creativity. Embrace unique ideas, engage your audience, and continuously adapt to stand out in the competitive fundraising landscape.

The only way to improve creativity is to have a fail fast mindset. You have to try new approaches and be okay with failing. Failing will get you to the next great gift.

I had a donor who was so difficult to get a response from (just me, huh). And I found them on social media and learned they were obsessed with their 3 tabby cats. I found novelty stamps of tabby cats (something like $12 on Etsy) and sent a handwritten note with 3 tabby cat stamps on it (!!!) thanking them for giving and asking for a response to my email, I included my biz card too. They responded to my email and I finally got a meeting. I love to think of creative ways to capture donor's attention and let them know that we see them as whole human beings. Have fun with it!

One non profit I worked for focuses on assisting the donors make the human/heartfelt connection between their funding and the cause. I saw this work time and again for them. It was not the brilliant International advocacy, the strategic plan or the donor meetings but the donor engagement with that vulnerable wo/man or child that got the funding taps to cough up and never run dry !

Traditionally, companies offer either equity or debt to investors only. They do not turn them into customers or even fans. In recent times, I've seen a growing number of companies, especially start-ups in tech industry, offer digital assets (e.g. tokenised securities with utility features) which allow investors to jointly share the success of the company and at the same time get privileged access to their products/services/events (whether or not at discounted price). This approach appeals to investors in the web3 community at global scale.

Joint ventures stand out as a creative fundraising strategy, particularly effective in mitigating political and sovereign risks prevalent in capital-intensive industries like Oil and gas. Industry giants such as ExxonMobil and Chevron have successfully adopted this approach to secure financing for projects in high-risk areas. By leveraging joint ventures, these companies are not just pooling resources but also strategically distributing risk—a smart play in uncertain markets!

Offer samples of any product / service to really hammer home the quality of the offering. If this can be combined with value / demand in terms of use case and solving an issue/problem then bingo!

The Enron collapse serves as a stark reminder of the risks associated with creative fundraising. Companies that raise debt through Special Purpose Vehicles (SPVs) without due consideration for covenants and leverage economics can face significant pitfalls. For example, the issuance of limited recourse debt requires the maintenance of a minimum EBITDA by the parent company, a responsibility often underestimated. The associated costs of such debt structures can be substantial and detrimental. Enron's legacy is a lesson in the critical need for transparency and prudence in corporate finance strategies!

Creativity and innovation are essential in fundraising. BUT, it can get us in trouble if we try to be cReAtIve 🎨 just for the sake of being creative. How? Because the confused mind always says “no”. 🫤 👎 Clarity is even more important than creativity when it comes to our message and our invitation to give. Never sacrifice clarity just to be different. 💯

Avoid fundraising method that (a) is overly complicated; (b) poses difficulty for the internal team to implement or sustain; or (c) relies too much on third party to make it a success. Any creative fundraising must align with your company's vision/mission and most importantly, be executable without straining too much of the company's resources including time.

I have found the importance of considering and nurturing the broader relationships of donors during fundraising, recognizing that sustained future giving is cultivated through meaningful connections beyond mere transactional engagements. By acknowledging and valuing the entirety of donors' relationships, including their personal interests, motivations, and connections to the cause, fundraisers can foster a deeper sense of belonging and loyalty. Investing in these relationships extends beyond immediate donation, creating a foundation for ongoing engagement, trust, and a shared commitment to the organization's mission. This approach not only secures current support but also transforms donors into long-term partners and mission advocates.

A great way to approach any challenge is by starting with the 'dream outcome' and working backward. Forget any limitations for a minute and ask yourself what it is you want to achieve, write it down. Then figure out what you need, to achieve it. Let it come naturally without thinking too much about it, and try it out.

We're not just dealing with donors; we're connecting with folks eager to make a positive dent in the world- we have a shared value. My best fundraising moments have consistently been about putting our shared humanity in the spotlight and uplifting our common ground- supporting this cause. Fundraising's fantastic, but let's not forget the real stars—those (the mission) we're supporting. Our "out-of-the-box creativity" can be a double-edged sword. It's cool to stand out, but we don't want to accidentally repel people or create trust issues with flashy moves. Find that sweet spot, strike the right balance, and watch genuine connections bloom. When all else fails, be curious about your donors. Let them surprise you- it never fails.