Resources for you

Based on the information you shared with us, we’ve gathered some resources about Amazon opportunities, programs, and tools that could help your business.

Just getting started

Intro to selling with Amazon

This page covers all of the basic information you'll need to know in order to create a seller account and start selling products with Amazon. The content is also available as a PDF download.

Seller University

Get free training from Amazon. Seller University offers resources to help brands, businesses, and entrepreneurs learn how to succeed with Amazon. Sharpen skills at every stage of your business.

90-day checklist

Amazon data scientists identified the actions successful sellers shared in common during their first 90 days of selling with Amazon. Learn the steps to achieve "Perfect Launch."

Small business

Browse selling opportunities

What type of Amazon seller are you? Play to your strengths and create your selling strategy with a variety of programs made to support your unique business.

Protect and showcase your brand

Amazon offers programs and tools to sellers who are brand owners. These services can help tell your brand story, improve conversion, drive discoverability, and protect intellectual property.

Get a designated account manager

Strategic Account Services gives you access to a trusted advisor inside Amazon who can help you scale your business and increase sales. Available for Pro sellers doing business in Amazon's US store.

Large business

Get a designated account manager

Strategic Account Services gives you access to a trusted advisor inside Amazon who can help you scale your business and increase sales. Available for Pro sellers doing business in Amazon's US store.

Optimize your supply chain

Give your customers the Amazon fulfillment experience—wherever they shop. Leverage our fulfillment network and expertise to deliver orders on time, across any off-Amazon channel.

Sell in multiple countries

Leverage Amazon’s global scale and international logistics capabilities to reach hundreds of millions of customers in over 100 countries around the world.

Just getting started

38 online business ideas

This list of possibilities is designed to help you get started, with real-life examples of entrepreneurs and small businesses that have found success with Amazon.

Frequently asked questions featured on this page of include: What can I sell in Amazon’s store? What sells the most in Amazon’s store? How do I increase Amazon sales?

Amazon Small Business Academy

Whether or not you plan to sell products in Amazon stores, these resources can help you get from concept to launch—and beyond. Get coaching, courses, webinars, and more.

Small business

Frequently asked questions featured on this page of include: What can I sell in Amazon’s store? What sells the most in Amazon’s store? How do I increase Amazon sales?

Browse selling opportunities

What type of Amazon seller are you? Play to your strengths and create your selling strategy with a variety of programs made to support your unique business.

Stories of SMB success

Meet the small business owners and entrepreneurs who have found success with Amazon. Learn from their experience in this series of articles on the Selling Partner Blog.

Large business

Frequently asked questions featured on this page of include: What can I sell in Amazon’s store? What sells the most in Amazon’s store? How do I increase Amazon sales?

Multi-channel fulfillment

Give your customers the Amazon fulfillment experience across all your ecommerce channels. Use your pooled inventory to fulfill orders from multiple channels—including your own website.

Get a designated account manager

Strategic Account Services gives you access to a trusted advisor inside Amazon who can help you scale your business and increase sales. Available for Pro sellers doing business in Amazon's US store.

INTERESTS

Increase sales

Advertising opportunities

Reach more customers, build brand awareness, increase traffic, increase sales and conversion, and improve customer loyalty with help from Amazon Advertising programs.

Optimize your product listings

Learn how to run A/B tests (also known as split tests) on Amazon product content to optimize your listings using the Manage Your Experiments tool.

Fulfillment solutions

With Fulfillment by Amazon (FBA), send your inventory to Amazon fulfillment centers and when a customer makes a purchase, we'll handle shipping, customer service, and returns.

Brand awareness

Create an Amazon storefront

Learn how to create a customized Amazon storefront to showcase your brand and products, using tools we've created for sellers, like Stores and A+ Content.

Insights on brand performance

Brand Analytics is a free add-on feature available to registered brands. It provides reports and metrics to help brands make data-driven decisions to increase sales and customer loyalty.

We offer advanced programs to build your brand in Amazon stores, and protect your intellectual property—whether or not your brand products are available in Amazon stores.

Customer connection

Create an Amazon storefront

Learn how to create a customized Amazon storefront to showcase your brand and products, using tools we've created for sellers, like Stores and A+ Content.

Advertising opportunities

Reach more customers, build brand awareness, increase traffic, increase sales and conversion, and improve customer loyalty with help from Amazon Advertising programs.

Get more product reviews

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions.

Operations and logistics

Fulfillment solutions

With Fulfillment by Amazon (FBA), send your inventory to Amazon fulfillment centers and when a customer makes a purchase, we'll handle shipping, customer service, and returns.

Multi-channel fulfillment

Give your customers the Amazon fulfillment experience across all your ecommerce channels. Use your pooled inventory to fulfill orders from multiple channels—including your own website.

Apps and software for sellers

Discover apps from trusted third-party software partners to make your business more efficient. Categories include product listing, inventory, finances, customer engagement, marketing, and more.

Account help

Seller Central Help

Find articles organized by topic to optimize your business, troubleshoot issues, manage your seller account, and discover more selling strategies.

Frequently asked questions featured on this page of include: What can I sell in Amazon’s store? What sells the most in Amazon’s store? How do I increase Amazon sales?

Get help from Amazon

Login to Seller Central to tell us more about your issue and connect with an associate (seller account required).

Basics

Intro to selling with Amazon

This page covers all of the basic information you'll need to know in order to create a seller account and start selling products with Amazon. The content is also available as a PDF download.

Seller University

Get free training from Amazon. Seller University offers resources to help brands, businesses, and entrepreneurs learn how to succeed with Amazon. Sharpen skills at every stage of your business.

90-day checklist

Amazon data scientists identified the actions successful sellers shared in common during their first 90 days of selling with Amazon. Learn the steps to achieve "Perfect Launch."

Profitability

Amazon cost structure

Our standard selling fees provide you with access to a package of Amazon tools and services. They’re divided into two basic types: selling plan fees and referral fees.

Seller Central Help

Find articles organized by topic to optimize your business, troubleshoot issues, manage your seller account, and discover more selling strategies.

Revenue calculator

This tool allows you to preview and compare revenue estimates for products based on various fulfillment channel options, such as Amazon FBA.

Expansion

Achieve "Perfect Launch"

Learn how some sellers generate 6.3x more first-year revenue than others, and how to get $50K in potential benefits available for new sellers.

Sell in multiple countries

Leverage Amazon’s global scale and international logistics capabilities to reach hundreds of millions of customers in over 100 countries around the world.

Optimize your supply chain

Give your customers the Amazon fulfillment experience—wherever they shop. Leverage our fulfillment network and expertise to deliver orders on time, across any off-Amazon channel.

Logistics

Fulfillment solutions

With Fulfillment by Amazon (FBA), send your inventory to Amazon fulfillment centers and when a customer makes a purchase, we'll handle shipping, customer service, and returns.

Get the Seller App

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more—all from your mobile device.

Hire service providers

Our network of vetted third-party service providers can help you manage and grow your business on Amazon—from shooting great images for your products, to driving sales, to accounting and taxes, and more.

Other topics

Seller Central Help

Find articles organized by topic to optimize your business, troubleshoot issues, manage your seller account, and discover more selling strategies.

Selling Partner API

Thousands of developers integrate with SP-API to accelerate the growth of their businesses and to maximize efficiency and sales in the Amazon stores worldwide.

Become a service provider

Join Amazon's Service Provider Network to get discovered by sellers worldwide and help them launch, manage, and grow their businesses.

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Case studies for sellers like you

Explore all case studies

thefitguy

"The more information we get, the more we sell."

Guy Arad

Co-founder, thefitguy

See full case study

thefitguy

"The more information we get, the more we sell."

Guy Arad

Co-founder, thefitguy

See full case study

Spigen

"The Brand Referral Bonus and Amazon Attribution programs gave us new tools that helped us evaluate our performance and led to improved short-term and long-term marketing strategies."

Justin Ma

Public Relations Specialist, Spigen

See full case study

"I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon."

Matt McCauley

Co-Founder, Hope & Henry

See full case study

"I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon."

Matt McCauley

Co-Founder, Hope & Henry

See full case study

Honest Paws

"We view Amazon as a strategic partner and an important sales channel.”

Josh Awad

COO, Honest Paws

See full case study

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