We've returned for the #MOBEXAWARDS, and the grand event is now underway at Shangri-La Singapore. Two coveted overall titles, Mob-Ex Best of Show- Agency and Mob-Ex Best of Show- Brand will be awarded by the end of the night. Stay tuned to find out! We would like to give a huge THANK YOU to our official beer partners, Heineken Silver and Tiger Soju, for supporting MARKETING-INTERACTIVE in putting together #MOBEXAWARDS 2024.
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 33,084 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
-
http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
-
Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
-
15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
-
Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
-
Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
-
Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
-
Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for Business Growth | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
-
Summer's sizzling, and the marketing world is buzzing with epic campaigns. But before you lose sight of the year's biggest marketing event, listen up! The #MarketingExcellenceAwards #HongKong 2024 wants YOU! We've extended the submission deadline by a week! This gives you the perfect window to polish your entries and explore even more categories to conquer. Ready to embark on your award-winning journey? Here's your roadmap: 🔍 Dive into our impressive selection of 37 categories. There's a perfect fit for your marketing magic! 📖 Brush up on our entry guidelines and make sure your submissions shine as brightly as your ideas. 📥Download our submission templates and let your marketing brilliance flow! 📅 Submit by August 7th: Don't miss this extended deadline! This is your moment to be recognised! https://lnkd.in/dr3K5TYE ⏳Important deadline Entries deadline: 7 August 2024 Finalists announced: September 2024 Winners announced: 8 November 2024 Not sure where to start? Connect with Gloria Yam, Kristy Cheng and Mandy Chan – We are here for you!
-
-
The #EarlyChildhoodDevelopmentAgency (#ECDA) has launched a three-year nationwide campaign with the tagline, ‘empower today, shape our tomorrow’. “It speaks of empowering #educators, parents, and children to do what they do best to support the growth and development of our young children. This can be achieved when we let our children be children to play, learn, and explore; when we let educators be educators to nurture, care, and guide in preschools; and when we let parents be their children’s life teachers at home.” said Sun Xueling, Minister of state, Ministry of Social and Family Development, Singapore (MSF) with reference to the campaign. “At BLKJ Havas, we strive to make a meaningful difference with every move, and we believe strongly that our multi-platform approach in this campaign can effect positive change in the lives of young children and the early childhood education sector," said Rowena Bhagchandani, CEO of BLKJ HAVAS. #campaign #collaboration
-
#Celebrity endorsements wield significant influence in the current #digital landscape with around 82% of Southeast Asia consumers admitting to being influenced by recommendations from #influencers or celebrities in their #purchasing decisions. In the fast-paced world of eCommerce especially, brands are also, interestingly, increasingly turning to football icons as ambassadors to elevate their visibility and credibility. Some recent examples include #DavidBeckham for AliExpress where the athlete was sworn in as its brand ambassador for the ongoing UEFA Euro 2024 and J&T express which named #LionelMessi as its first-ever global brand ambassador to promote greater awareness of the brand. Why are so many #football athletes becoming the face of eCommerce lately? Let's hear from Kenny Yap, Rohan Lightfoot and Stanley Clement. #eCommerce #FootballStars
Why are so many football athletes becoming the face of eCommerce lately?
marketing-interactive.com
-
Shopee has remained the top eCommerce platform in 2023 in Southeast Asia, maintaining 48% of market share and earning US$55.1 billion gross merchandise value (#GMV). TikTok Shop comes in second as the largest platform in Southeast Asia, having almost quadrupled its GMV in 2023 (US$16.3 billion), according to a recent study by Momentum Works. #eCommerce #marketplace
This is the top eCommerce platform in Southeast Asia this year
marketing-interactive.com
-
#Gojek has deepened its partnership with #yuuRewardsClub, as part of its ongoing efforts to bring greater loyalty rewards and benefits to its users in Singapore. Gojek first partnered with yuu and DBS Bank in August 2023, where it offered cash rebates and yuu points for every SG$1 spent on Gojek rides. “I’m excited to deepen our partnership with yuu, which will allow Gojek and yuu users to enjoy even better rewards. Partnerships have always been central to Gojek; with ride-hailing an essential part of many Singaporeans’ daily commute, this will allow users to get more value from every trip that they take, or every purchase they make via yuu,” said Choong Luen Lien, general manager, #GojekSingapore. “Our partnership with Gojek and DBS exemplifies our commitment to driving rewarding interactions between consumers and brands. It is also our goal to ensure that these interactions are seamless and convenient,” added Chen Peng, CEO, minden.ai. #partnership
You can now earn yuu points by taking Gojek rides
marketing-interactive.com
-
Public relations (#PR) practitioners are advised to adopt better #ethical communications in order to build trust, foster relationships with diverse stakeholders and shape a better future for the industry and society, communications minister Fahmi Fadzil reportedly said. The #minister reportedly said that commitment to ethical standards is more essential now than ever before, especially in an age of #misinformation and #FakeNews. #communications
PR practitioners need to adopt ethical communications, says Fahmi Fadzil
marketing-interactive.com
-
Work, as we know it, is changing. Today, #BusinessLeaders face new demands and increasing pressure to ensure their teams are equipped for success. That’s where the need for #VisualCommunication comes in. In the #workplace, many brilliant ideas often struggle to land because of how they’re presented. No matter how revolutionary, innovative, or industry-shaking an idea can be, if it’s presented in a way that belies its purpose - flat text on an uninteresting background - there’s a good chance it won’t be given the light of day. #AI #tech
How visual communication and AI is changing how we work
marketing-interactive.com
-
#Disney is investigating into a potential #DataLeak after a #hacker group claimed to have exposed more than one terabyte of data from Disney’s internal #Slack workplace collaboration system. Hacking group #Nullbulge claimed on its blog post that it is responsible for the breach and said they leaked a gigantic, roughly 1.2 terabytes of information from Disney’s Slack, a communications software. #investigation #privacy
Disney opens probe into potential data leak
marketing-interactive.com
-
Hong Kong’s consumer watchdog has apologised for wrongly classifying #NongfuSpring water as "natural mineral water” and stressed that the company's water products are safe to consume. According to its latest official #statement, the #ConsumerCouncil said after its meeting with Nongfu’s representatives, the #watchdog learned that its water product is neither "natural mineral water" nor "purified water", but rather "drinkable natural water". #apology #ProductAnalysis
Consumer Council apologises for misclassifying Nongfu water as 'natural mineral water'
marketing-interactive.com