“Edwin and I worked together on serving China customers on Agoda. He was our go-to-person for all things marketing related for China. Not only did he create a comprehensive social media plan for China, across several diverse platforms, he was also critical in driving a brand campaign with both offline and online elements, further bringing awareness of Agoda as a significant player in the outbound online travel agency space in China. He did this all with very limited resources, yet always kept his cool. His clarity of thought and communication, deep knowledge of his focused areas, and clear admiration from people he leads makes him a valuable leader to any organization who wants to improve their marketing.”
About
DIGITAL-FIRST Marketing Leader
STRATEGIC PLANNING & MARKETING of NEW VENTURES…
STRATEGIC PLANNING & MARKETING of NEW VENTURES…
Experience & Education
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CoachFellas
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Licenses & Certifications
Projects
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Baker X @ Orchard Central
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Spearheaded new retail concept launch, managed PR, and social marketing for Baker X @ Orchard Central, an F&B incubator, supporting home bakers to trial scaling their business in retail outlets. Awarded Best Efforts in CSR (SRA 2022) and ESG Initiative of the Year (Retail Asia 2023).
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Agoda "Land Diver" China Brand Launch Campaign
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This campaign targeted young Chinese travelers, encouraging them to break away from the traditional approach of traveling in large, guided tour groups. Instead, we introduced the concept of "land diving" – exploring the world with curiosity and a spirit of adventure, booking accommodations in lesser-known destinations through Agoda. This initiative aimed to inspire a new generation of travelers to embrace independent exploration and immerse themselves deeply in diverse cultures and experiences.
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"Unleash The Power Of Fans - Sina Weibo" presented by Edwin Ting
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Edwin presenting Sina Weibo "Unleash The Power Of Fans" at various speaking engagements, workshops and client presentation.
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Sina Weibo "Crisis Management" presentation by Edwin Ting
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Presentation sharing on how crisis breaks on Sina Weibo, and how measurement tools can help to gather sentiment and engagement data to effectively manage the crisis conversation online.
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AsiaRooms: APAC Media Buy, Email Marketing and Advertising Sales
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Qais Consulting (rebranded to VML): Market research, media planning and buying, and creative development for AsiaRooms for brand building and revenue generation in the APAC region. AsiaRooms was acquired by Tui Travel in 2007.
Languages
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English
Native or bilingual proficiency
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Chinese
Professional working proficiency
Recommendations received
11 people have recommended Edwin
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