Joanna Flint

  Returning from client meetings in Hong Kong, catching up with old & new friends, & attending the World Out of Home Organization congress has re-energised our focus on all things OOH & the need to push the boundaries of what can be achieved for clients/brands. A lot of discussion has been around measurement, & compatible methodology to that of other channels. A complex issue, but with new analytics and real-time data capabilities, campaigns can achieve higher levels of targeting and reach.  Traditional metrics, which primarily focused on estimated impressions, are being supplemented & replaced by more precise & dynamic measurement techniques. The integration of mobile data and geolocation technology, tracking real-time audience movements, provides granular insights into who is viewing OOH advertisements and for how long. Advancements behind OOH measurement not only improve targeting & accountability but enable brands to fine-tune their campaigns with real precision. This shift towards a more sophisticated measurement system is remodelling OOH into a data-rich, performance-driven channel, aligning it more closely with digital advertising, & offering a clearer understanding of their return on investment. I believe that through action, OOH has the potential to significantly increase its market share. Embracing data-driven insights, innovative formats, sustainability, and omnichannel integration, will go someway in evolving OOH into a critical channel that delivers significant impact & value for brands. The future of OOH is not just about visibility—it's about creating meaningful & lasting connections with audiences. Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy Image; Seoul #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising #electricvehiclecharging #sustainability #electricvehicle #data #SmartCities #OOHMedia #UrbanTransformation #Sustainability #Commercialisation #OutofHomeMedia hashtag #DataDriven #DigitalTransformation #Inspiration #BusinessLeadership #OOH #MarketingInnovation #Advertising #MarketShare #BrandStrategy

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KindnessDaySG Festival - May 18th, 4pm, Plaza Singapura, Level 1 Atrium. Starting today, make kindness a vital and integral part of your life and lifestyle. Be mindful of being kind to one another in thoughts, words, and deeds. Spread the word so that hopefully, someday in the future, every day will be a day for showing kindness to others. Showing kindness starts with having a heart full of love for yourself and for others. Love is one of the most powerful forces in life and a key ingredient in making the world a better place. Truth be told, you have barely scratched the surface in tapping into this awesome force to help you live a meaningful, exciting, and fulfilling life. Many people have never truly loved or loved enough. Consciously or unconsciously, they have held themselves back from love. As a result, they can never live a full life and cannot give their best to their community. In an affluent society, people can become overly focused on acquiring more material wealth. This pursuit can have negative outcomes for themselves and the people around them. Reignite and live out love because it can heal emotional wounds in life and nourish the body, soul, and spirit. It can help you be at peace with yourself and, at the same time, spur you to improve your destiny to be a blessing to humanity and the environment. The paradoxical truth is that the more you extend your love to others, the more love you will have. Simultaneously, you will become better at sharing the blessings of love with others. As you continue to live a life of love, you will strengthen your capacity, ability, and tenacity to love. The worst heart disease is not having a heart for people. If you do not have a heart to love and serve others, you do not qualify nor deserve to be a leader and to achieve true and sustainable success. A pat on the back, an uplifting word, an act of love, a kind comment on the net, and a gracious response to a fellow human... Every act is important. Every part counts until kindness becomes a part of our heart and behavior.

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Check out my article on Page 54 for a fresh perspective on Merchandising in #travelretail #dutyfree #airportretail. "From Adversaries to Allies"

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My professional journey as a fractional CMO has made me realise how CEOs are more frequently turning to their CMOs for strategic guidance. The role of a CMO is undergoing a huge evolution. As I discussed in a post last week as well, CMOs are now emerging as strategic business drivers who were once only focused on brand management and advertising. Today's marketing extends far beyond initial customer engagement. It ranges from the initial perceptions of potential customers to amplifying customer success stories, guiding customers through their journey and maintaining long-term relationships. This marketing approach requires a deep understanding of customer lives and needs us to collaborate with various departments like customer success, sales, product development and of course, the board. It's an evolution that places the CMO at the heart of customer interaction and business growth. 🤝 #marketing #strategy #CMO

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Last week I delivered the first live event for twopointzero, The Bigger Picture, supporting creatives from marginalised communities in navigating the complexities of commercial work. I was joined by a lineup of speakers for whom I have immense respect and admiration. Lu Bowan, Lydia Raghavan, Shamil Tanna Through twopointzero, I draw on my extensive experience in the inclusion space, to forge social mobility in the arts and advertising, giving everybody the same chances to do well in life regardless of the socio-economic background (SEB) of their parents. Our panel of speakers, all proudly from working-class backgrounds, shared their experiences and insights, creating much-needed visible representation and illuminating career pathways for a new wave of emerging creatives. By showcasing the successes and journeys of these individuals, we hope to inspire and empower those from similar backgrounds to pursue their creative ambitions, thereby driving lasting social equity in the creative sector. Social mobility in advertising is vital for fostering creativity in the UK. By opening the doors to those from low socioeconomic backgrounds, like myself, we unlock untapped talent and enrich the creative landscape. This inclusion not only benefits the creative industries but also ensures that art and culture reflects the broad spectrum of society. My ambitions are big! I’m interested in connecting with individuals who also strive to create lasting social impact. Let’s talk if that is you. #SocialMobility #InclusiveAdvertising #AdvertisingWithPurpose

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🇸🇬Temasek open a branch in Paris🇫🇷 Temasek expands its European presence with a new office in Paris, aiming to invest $20-25 billion in the broader EMEA region over the next five years. The Paris office, alongside London and Brussels, enhances access to investment opportunities and talent pool across the EU and EMEA. Temasek’s commitment aligns with key trends like digitization and sustainable living, with investments in companies like Alan and ManoMano Deputy Prime Minister Lawrence Wong emphasizes the importance of global connections amidst current challenges, highlighting opportunities in Europe, the Middle East, Africa, and Asia. Singapore reaffirms its role as a bridge between Asia and the world, deepening cooperation with countries like France. Temasek aum is 300B US$ #Temasek #Investment #ParisOffice #technology Bruno Le Maire Gabriel Attal #partnership #investment #finance #technology Bpifrance Singapore Economic Development Board (EDB) GIC Ministry of Finance (Singapore) Ministère de l’Économie, des Finances et de la Souveraineté industrielle et numérique #singapore #singapour #lawrencewong Forbes France Singapore Airlines Valtech AI Singapore

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Co-founder of the Banyan Group, Ho Kwon Ping, speaks to The Straits Times about why hospitality design must provide the stage for the drama of travel Hotelier and developer Ho Kwon Ping has channelled his headstrong nature into creating bold hospitality brands designed to induce “retinal pleasure” at first glance. Since its inception in 1994 with the first Banyan Tree Resorts brand in Phuket, the Singapore-based group has carved out a niche for itself as a design-led Asian hospitality brand centred on the romance and intimacy of travel. Its superpower? Being able to capture the imagination with lush, eco-conscious properties designed with a strong sense of place. This can be seen in the Banyan Tree Alula desert resort, featuring a cluster of tented houses in Saudi Arabia, which was launched in 2022; and its first managed hotel in Singapore, the upcoming Mandai Rainforest Resort in Mandai, which will have treehouses that blend in with the forest. The Banyan Group has more than 80 properties across the world. The total asset value of the hotels that it owns is about $700 million, while the total sales revenue of all its hotels – managed and owned – is about $1.1 billion a year. “Hospitality design today is more than just about architecture,” says Mr Ho. “It has evolved into a holistic experience which starts with the stage – the hotel – for all the drama that will unfold during a guest’s stay.” The drama is the user experience – the intangible aspect of design – that is crafted around the guest from the moment the hotel room key is given. Putting in place a strong service culture is a hallmark of the group’s many hotels and residences. “I tell the architects I work with that a resort should be designed like a grand stage where we, the hotel associates, are the production managers who help the ‘actors’ – our guests – act out their drama through their daily interactions,” quips Mr Ho. “What comes out of the experience, be it reviews on Tripadvisor or candid photos uploaded on Instagram, then becomes part of the evolving literature of the resort. “And these are writ large on social media for future guests to explore with us.” Read the exclusive interview only in The Straits Times which will mark 180 years in 2025. https://lnkd.in/gZ58hwqZ

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I have been talking to many hotels in Singapore for the last couple of weeks about the relative currency strength of SGD impacting booking volumes. Price-sensitive ASEAN travellers are choosing alternative destinations such as Japan, which are far more affordable right now. This article (especially the graph of international inbound markets) highlights double-digit inbound growth from Singapore, Malaysia and the Philippines to Japan. In Singapore, I am noticing the performance of upper-upscale hotels significantly improving while added inventory in the branded mid-scale and lower segments is putting pressure on budget-class independent hotels. I predict this will continue, with demand spikes coming in only due to special events such as concerts and F1.

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Do I have any hoteliers in my network? I have news 🎉 Over at tuu, we’ve expanded our sustainability tracking offering to the hotel industry with the launch of the Eco Stay Awards 2024. They are the ONLY dedicated (and data-backed) sustainability awards for hotels in Asia. Rooted in the GSTC Criteria for Hotels, the Eco Stay Awards require properties to submit 6 months of sustainability data - JUST TO ENTER. This data is then audited and put in front a panel of expert judges. Vague, baseless eco claims? Not gonna cut it. Self certification? Nah uh. These awards are for the hotels who want to celebrate genuine sustainability efforts and improvements across four categories: 🏆 Environmental Impact (13 Awards) 🏆 Sustainability Planning (6 Awards) 🏆 Local Community (5 Awards) 🏆 Cultural Heritage (3 Awards) Know any hotels that REALLY walk the sustainability talk? I'd love for you to connect me. More info in the comments 👇 #tuuEcoStayAwards #sustainability #Asia

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Hong Kong has many wonderful places, but I ask myself, can "Anywhere in Hong Kong" be a visitor hot spot? I guess it is possible, but doing it right requires thoughtful planning. When we experience a period of transition, I hope decision-makers do not fall into panic mode and end up with mediocre spotlights and quick fixes. I hope the upcoming tourism blueprint 2.0 takes into account the voices of the people in this sector because I am sure with the collective wisdom of our people in various sectors, we can revive a new sense of identity. We must do so because we can no longer live in the past and expect the same results. No more shopping because these days, even for myself, I'd rather spend my money on experiences. Perhaps an open call for ideas. With 77% of the city's 11.22 million visitors in Q1 coming from the mainland, what are the strategic growth opportunities for other areas? What really makes our city so unique? How can we create a sustainable circular experience economy within each district? How are we training people in these new places to be more hospitable so that they feel a strong connection with showcasing our city in the best way possible? A great destination requires a skilled workforce that is reflective, warm, and inviting. Creating isn't hard, but curating the experience through our workforce requires skill. The key to a thriving experience economy lies in cultivating a skilled, hospitable workforce that can curate and showcase a city's unique offerings in a sustainable, reflective, and inviting manner. What does Hong Kong have to offer? Can we revive certain experiences? The questions linger, but the question of whether any place in Hong Kong can be a visitor hotspot requires thoughtful consideration; it cannot be a quick fix. #hongkong #hongkongtourism https://lnkd.in/gUwiAFDU

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Exploring Sophisticated Singapore: A Review of Mondrian Singapore Duxton https://buff.ly/4bApLP7 #Singapore #HotelReview #TheBestExperiences #SOtraveler

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As Earth Day is recognised around the world today, it is timely for those of us working in advertising, marketing and communications to recognise the role we can all play in pushing sustainable progress forward. This article in Campaign Asia-Pacific today from Sebastian Munden and Matt Bourn gives some great pointers on what we should be doing. As they say: 'Listen to the voices that challenge our industry, from within and from other industries, and make sure your work is helping to make positive progress.' We are brilliant at persuading people to do and buy things. We need to harness that energy and expertise into helping people understand what is happening to the world around them, how their actions can make a difference and how they can make better, more sustainable choices. #EarthDay

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Q: How do Chinese travellers and affluent spenders get their information when they travel, go to restaurants and even buy properties overseas? 🛫 🏠 🛍 Hear what our Head of China, Julia Wang, said... 💬 Key takeaways: ➡ The Little Red Book (RED) is the go-to platform for inspiration and tips about lifestyle, travel, restaurants, beauty, and even property - e.g. holiday destinations, the best hotels and restaurants in town, and the best neighbourhoods to live in London, etc. ➡ People usually proactively go on RED in order to search for a solution. And see what others influencers will talk about it. ➡ WeChat, China's 'SuperApp', is still definitely the the most important and powerful communication tool in China. ➡ WeChat is more as a channel that they push you some information. For example, they know that I was looking for flights to come to Europe. And then for that couple of days and a week, I received a lot of information from WeChat talking about trips in London. ➡ So ideally, brands should be on both RED and WeChat for different purposes in order to spread your messages and engage with different groups of Chinese customers. Did you learn something new? How are you using RED and WeChat to attract and engage with Chinese travellers and affluent spenders? Share your tips with us below. To your continued success, Sally Maier-Yip 葉運珍 ✨ 11K | China-Specialist Communications Consultancy #socialmedia #digitalmarketing #China #strategy

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Despite a 21% decrease from last year, the adjusted EBITDA of $401 million surpassed the expected $222 million. With sales exceeding forecasts and a smaller-than-expected net loss, Sea is demonstrating resilience in a cutthroat market dominated by giants like Alibaba.com’s Lazada and newcomers like SHEIN. This strong performance is likely to bolster investor confidence as Sea continues to chase double-digit growth while improving its bottom line. Despite the stock remaining below historic highs, it has surged over 80% since mid-January. The company's unwavering commitment to innovation through marketing and R&D in live-streaming and AI is evident as it defends its position against escalating competition. Notably, its gaming arm, Garena, increased its EBITDA by 27%, thanks to cost reductions and an increase in paying users. I think it is clear that Sea’s strategic cost-cutting, which has included significant job reductions, has set it on a path towards a second consecutive annual profit. Read more here: https://lnkd.in/dkiMrZuK Are you excited about the latest trends in payment, banking, e-commerce, or Seamless Asia? Let's dive into these dynamic topics together! Feel free to take a look at my profile for more insights. #BusinessGrowth #ECommerce #SeaLtd #MarketTrends #SeamlessAsia

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As Damien Green points out, the key to Hong Kong's tourism recovery may not be the city's grand luxury hotels and fancy shopping malls. Instead, it may lie in the hands of small, nimble businesses. Who knew it’d be up to “small potatoes” to position Hong Kong for a comeback? And yet, boutique hotels, unique dining concepts, and niche local retailers are ideally suited for today's visitors seeking accessible and authentic experiences. In Hong Kong’s dynamic, entrepreneurial environment there’s no shortage of strong small businesses ready to provide exactly that. #hongkong #hkg #smallbusiness #boutiquehotels #hospitality #tourism

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In many ways, Japan is ideally suited to lead in making increased tourism more eco-friendly. There has long been a focus on sustainability in Japanese culture, cuisine, and social order. Rather than focusing on speed and convenience in how things are made and done, there has been more of a focus on what is "mottainai" or unnecessary. (post-war hypergrowth period excepted) There are already non-Japanese becoming active in providing more eco-friendly tourism, and with firms like Sustabi founded by the former senior managing director of H.I.S. getting involved, it is clear that we have growing momentum. If any firm disrupted tourism, it was H.I.S. (mostly for the best) so we can assume that he is not planning to create some JTB clone. The opportunities for tourism startups and entrepreneurs are tremendous.

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Let's explore the dining experience in Thailand and discuss some insights on customer retention. Dining Experience In my view, Thai customers are willing to spend more money if they can enjoy a good dining experience. From my past experiences dining with Thai friends, especially those in white-collar jobs, I learned that simply having good food isn't enough when they go out with friends. They want to relax, have fun, and enjoy unique experiences. They also like to share these moments on Instagram, so they appreciate visually appealing plating and chefs cooking in front of customers. It's also important to note the generation gap in Thailand. Older generations see dining out as just eating, while millennials consider it a part of their social life. Therefore, Thai restaurants are effectively using fun events, like board games and live bands, to attract young people. Another preference of theirs is customization. Even simple options like mixing and matching main dishes with side dishes or changing up appetizers make a big difference. However, this level of customization is typically found in shopping malls, not at street food vendors. Customer Advocacy & Retention In Thailand, much like in Myanmar, the main revenue for restaurants comes from regular customers. There's no marketing more powerful than word-of-mouth. Satisfied customers will bring their friends and family, creating a steady stream of patrons. Therefore, it's crucial to not only attract new customers but also to take good care of the regulars. Additionally, Thai customers have a keen interest in trying new foods. For instance, I've seen people flocking to a place offering Isan Fusion, which combines Northern Thai cuisine with elements of Chinese and Korean dishes. Promotions are another key aspect. Many people here rely heavily on the Line app. Restaurants that use Line to send out promotion codes to their members find it very effective in attracting customers. If you want to consult on doing business, Level UP Branches are available in Myanmar, Thailand, and Cambodia, offering a free one-hour consultation. You can inquire on their respective pages.

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The term luxury is facing an identity crisis… this article highlights the great importance of value creation in travel as an experience economy

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From Room Revenue to Ancillary Revenue – Dear Hoteliers: Discover the secret tactics on how to beat the key challenges:

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